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Marketing Executive with 3.5 years of experience in digital marketing, specializing in social media, content, and email marketing across multi-channel campaigns. Strong background in customer research, customer journey analysis, campaign planning, and data-driven optimization aligned with business objectives. Experienced coordinating cross-functional teams (Sales, Design, Content, Supply Chain) to execute marketing activities and manage channel performance using KPIs and reporting. Skilled in website content management, basic SEO, lead nurturing via segmented email campaigns, and creating marketing materials to support lead generation.…Marketing Executive with 3.5 years of experience in digital marketing, specializing in social media, content, and email marketing across multi-channel campaigns. Strong background in customer research, customer journey analysis, campaign planning, and data-driven optimization aligned with business objectives. Experienced coordinating cross-functional teams (Sales, Design, Content, Supply Chain) to execute marketing activities and manage channel performance using KPIs and reporting. Skilled in website content management, basic SEO, lead nurturing via segmented email campaigns, and creating marketing materials to support lead generation.

Do Thị My Duyên

Marketing Strategist, Digital Marketer, Social Media Manager, +1

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Marketing Executive with 3.5 years of experience in digital marketing, specializing in social media, content, and email marketing across multi-channel campaigns. Strong background in customer research, customer journey analysis, campaign planning, and data-driven optimization aligned with business objectives. Experienced coordinating cross-functional teams (Sales, Design, Content, Supply Chain) to execute marketing activities and manage channel performance using KPIs and reporting. Skilled in website content management, basic SEO, lead nurturing via segmented email campaigns, and creating marketing materials to support lead generation.…Marketing Executive with 3.5 years of experience in digital marketing, specializing in social media, content, and email marketing across multi-channel campaigns. Strong background in customer research, customer journey analysis, campaign planning, and data-driven optimization aligned with business objectives. Experienced coordinating cross-functional teams (Sales, Design, Content, Supply Chain) to execute marketing activities and manage channel performance using KPIs and reporting. Skilled in website content management, basic SEO, lead nurturing via segmented email campaigns, and creating marketing materials to support lead generation.

Available to hire

Marketing Executive with 3.5 years of experience in digital marketing, specializing in social media, content, and email marketing across multi-channel campaigns. Strong background in customer research, customer journey analysis, campaign planning, and data-driven optimization aligned with business objectives.

Experienced coordinating cross-functional teams (Sales, Design, Content, Supply Chain) to execute marketing activities and manage channel performance using KPIs and reporting. Skilled in website content management, basic SEO, lead nurturing via segmented email campaigns, and creating marketing materials to support lead generation.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Intermediate

Beginner

Language

English

Intermediate

Vietnamese

Fluent

Work Experience

Marketing Coordinator at Abaco Machines Australia & Qli Fitness Equipment

April 1, 2023 - Present

Conducted market, customer, and competitor research to identify insights and opportunities. Analyzed customer journeys and developed marketing plans aligned with business objectives. Planned and executed campaigns across Social Media, Paid Ads, Email Marketing, Website, and Events, including managing social media campaign execution. Coordinated with Sales, Design, Content, and Supply Chain teams to deliver marketing activities. Monitored channel performance and optimized marketing based on data and KPIs. Managed website content and implemented basic SEO. Planned and optimized email marketing campaigns to nurture leads and engage customers using segmentation and performance data. Developed marketing materials supporting lead generation and other marketing initiatives.

Marketing Executive (Event Administrator) at Acacy Company Limited

April 1, 2022 - July 1, 2023

Summarized reports and planned delivery to distribute gifts to over 3,000 customers with around 10,000 orders. Cooperated with 3 delivery suppliers (HTL, Giaohangnhanh, and VN Express) to support transport of gifts to customers. Managed approximately 100 human resource activities and handled issues, while performing other assigned tasks.

Marketing Executive at Abaco Machines Australia & Qli Fitness Equipment (or adjacent role within same organization as shown)

January 1, 2021 - November 1, 2022

Managed and executed marketing campaigns on social media. Researched the market and customers, supported trade fair preparations, and performed competitive analysis related to pricing, product portfolio, positioning, and market trends to support strategic decision-making. Executed ads on Facebook, Instagram, and LinkedIn and engaged with customers to find new leads. Planned and created email marketing materials in collaboration with Sales, Supply Chain, Design, and Content teams, aligning activities with business objectives. Designed marketing assets such as social media images, newsletters, price lists, and banners. Advised and supported other assigned tasks.

Vice President at Entrepreneurship Club (FIC - or similar as shown on resume)

January 1, 2020 - December 1, 2021

Planned and developed club programs and activities. Managed and distributed club funds, overseeing revenue and expenses. Reviewed program plans and provided feedback to members. Maintained records and coordinated program plans with the Students’ Association of Banking University of Ho Chi Minh City.

Sales Employee at Lokaloop Transport And Logistics Jsc

January 1, 2019 - January 1, 2020

Found new customers by contacting clients, suppliers, and partners. Negotiated and persuaded customers on pricing. Coordinated with the sales force team to build a program management approach for the company. Collaborated with the marketing team to build a brand identity.