Arafat Ajala

Brand Influencer at CardFeast (Nigeria)

Develop influencer content and promotional campaigns for Gen Z and millennial audiences. Create skits, informative monologues, and promotional content to increase app awareness, downloads, and audience engagement. Collaborate on content development and digital positioning for gift card and digital wallet services. Support social media visibility and audience growth with platform-appropriate content.

Brand Influencer at CardFeast

Develop influencer content and promotional campaigns targeting Gen Z and millennial audiences; create skits and monologues to boost app awareness, downloads, and engagement; collaborate on digital positioning for gift card and digital wallet services; support social visibility and audience growth with platform-appropriate content.

Brand Influencer at CardFeast – Nigeria

Develop influencer content and promotional campaigns targeting Gen Z and millennial audiences. Create skits, informative monologues, and promotional content to increase app awareness, downloads, and audience engagement. Collaborate on content development and digital positioning for gift card and digital wallet services. Support social media visibility and audience growth through platform-appropriate engaging content.

Social Media Manager at Captain Travels (Lagos, Nigeria)

Develop and execute social media strategies to increase engagement, brand awareness, and lead generation. Create, schedule, and manage Instagram and Facebook content aligned to audience interests and business objectives. Plan and manage paid social campaigns to support acquisition, conversions, and visibility. Monitor performance metrics and optimize content/ads. Engage with audiences by responding to inquiries to support customer relationships and business development.

Social Media Manager at Captain Travels

Develop and execute Instagram/Facebook strategies to increase engagement, brand awareness, and lead generation; create and manage content and scheduling; plan and manage paid social campaigns to support acquisition and conversions; monitor performance metrics and optimize content/ads; engage with audiences and respond to inquiries to support customer relationships.

Social Media Manager at Captain Travels – Lagos, Nigeria

Develop and execute social media strategies to increase engagement, brand awareness, and lead generation. Create, schedule, and manage content across Instagram and Facebook aligned to audience interests and business goals. Plan and manage paid social campaigns to support acquisition, conversions, and visibility. Monitor performance metrics for optimization and engage with audiences to support customer relationships and inquiries.

Digital Marketing Specialist at Tanbram Benchmark International Limited (Nigeria)

Developed and implemented content marketing across social media and email channels. Planned and optimized SEO and PPC campaigns to improve online visibility and website performance. Increased organic website traffic by 60% through keyword research, content optimization, and SEO initiatives. Conducted market research to identify target audience needs and inform campaigns. Analyzed campaign and audience data to improve content strategy and marketing performance.

Digital Marketing Specialist at Tanbram Benchmark International Limited

Implemented content marketing across social media and email; planned and optimized SEO and PPC to improve visibility and website performance; increased organic website traffic by 60% via keyword research and content optimization; conducted market research to identify target audience needs; analyzed campaign and audience data to improve strategy and marketing performance.

Digital Marketing Specialist at Tanbram Benchmark International Limited – Nigeria

Developed and implemented content marketing strategies across social media and email. Planned and optimized SEO and PPC campaigns to improve online visibility and website performance. Increased organic website traffic by 60% through keyword research, content optimization, and SEO initiatives. Conducted market research to identify target audience needs and supported development of relevant marketing campaigns. Analyzed campaign and audience data to improve content strategy and marketing performance.

Digital Marketer (Remote) at Xenon Innovations (Toronto, Canada)

Managed paid digital advertising campaigns across Google Ads and Facebook Ads. Conducted keyword research and optimized website content to improve search engine visibility. Analyzed campaign performance using Google Analytics to find optimization opportunities and improve ROI. Supported traffic generation, audience targeting, and online brand visibility initiatives.

Digital Marketer (Remote) at Xenon Innovations

Managed paid digital advertising campaigns across Google Ads and Facebook Ads; conducted keyword research and optimized website content for search visibility; analyzed campaign performance using Google Analytics to improve ROI; supported initiatives focused on traffic generation, audience targeting, and online brand visibility.

Digital Marketer (Remote) at Xenon Innovations – Toronto, Canada

Managed paid digital advertising campaigns across Google Ads and Facebook Ads. Conducted keyword research and optimized website content for improved search engine visibility. Analyzed campaign performance using Google Analytics to identify optimization opportunities and improve ROI. Supported traffic generation, audience targeting, and online brand visibility initiatives.

Social Media Manager at Gem Production Studios (Lagos, Nigeria)

Managed social media content planning, creation, scheduling, and publishing across Instagram and Facebook. Created content aligned with video production services, target audiences, and business goals. Managed community engagement by responding to inquiries and maintaining customer relationships. Supported targeted social advertising for client acquisition and service promotion. Monitored engagement results and adjusted strategies based on audience response.

Social Media Manager at Gem Production Studios

Planned, created, scheduled, and published social content across Instagram and Facebook; developed content aligned with video production services, audiences, and business goals; managed community engagement by responding to inquiries and maintaining relationships; supported targeted social advertising for client acquisition and service promotion; monitored results and adjusted content strategies based on audience response.

Social Media Manager at Gem Production Studios – Lagos, Nigeria

Managed social media content planning, creation, scheduling, and publishing across Instagram and Facebook. Developed content aligned with video production services, target audiences, and business objectives. Managed online community engagement by responding to inquiries and maintaining customer relationships. Supported targeted social advertising focused on client acquisition and service promotion, and adjusted strategies based on engagement results.

Social Media Manager at Fizzys World of Delights (Nigeria)

Increased social media followers by 60% within six months through strategic content planning and audience-focused campaigns. Managed daily social interactions and responded to customer inquiries to convert interest into sales. Planned and executed campaigns for seasonal promotions, product awareness, and sales growth. Monitored engagement and audience response to refine content strategies and improve campaign effectiveness.

Social Media Manager at Fizzys World of Delights

Increased social media followers by 60% within six months through strategic content planning and audience-focused campaigns; managed daily interactions and responded to customer inquiries to convert interest into sales; planned and executed campaigns for seasonal promotions and product awareness; monitored engagement and audience response to refine content strategies and improve campaign effectiveness.