Available to hire
eCommerce specialist and marketplace growth leader with 17+ years of experience in cross-border eCommerce, marketplace management, and digital commerce strategy, including 10+ years at eBay managing $75M+ GMV across global markets.
Known for scaling UAE marketplaces (Amazon, Noon, DubaiStore, Q-commerce) and driving revenue growth through seller acquisition, marketplace SEO/catalog optimization, pricing and promotion strategy, inventory planning, fulfillment/logistics, and analytics—delivering operational excellence from onboarding to last-mile delivery.
Experience Level
Work Experience
eCommerce - Consulting & Freelancing at Freelance eCommerce
October 1, 2025 - PresentAdvised brands and vendors on marketplace growth strategy across international eBay markets, driving seller expansion, listing optimization, and marketplace SEO. Facilitated new seller onboarding on eBay by coordinating payment setup through Payoneer and CPASS shipping integration to accelerate international marketplace readiness. Consulted new sellers on marketplace launches and Q-commerce launches across UAE & GCC.
Manager | eCommerce & Marketplaces at Ener Beauty Trading FZE
August 1, 2023 - September 1, 2025Built and scaled the company’s marketplace presence across Amazon, Noon, DubaiStore, Namshi, and Beauty Tribe; established full digital operations and delivered AED 1.2M annual revenue growth through strategic marketplace execution. Owned end-to-end marketplace operations including warehouse management, order fulfillment, and B2B sales (AED 450K+ monthly revenue) via streamlined supply chain and scalable eCommerce operations. Implemented Zoho Inventory ERP to improve order synchronization, warehouse management, and real-time inventory control, reducing manual errors. Led logistics and last-mile optimization, reducing delivery time from 24 hours to 3 hours and expanding next-day coverage across the UAE. Managed Amazon Seller Central operations to improve listing visibility, catalog quality, and account/listing health. Led seasonal marketplace campaigns and on-page SEO (titles, meta descriptions, keyword and image SEO including alt text and compression) to improve search visibility and
Senior eCommerce Manager | Marketplace Operations | Digital Commerce at LetYs Organic Market
September 1, 2020 - July 1, 2023Accelerated digital commerce growth from AED 360K to AED 10M through marketplace expansion, category optimization, and conversion rate optimization. Owned and scaled omnichannel sales across DTC website/mobile app and marketplaces including Amazon, Noon, DubaiStore, Rnstashop, Deliveroo, Talabat, NowNow, El Grocer, Go Grocer, and Smiles. Built partnerships with loyalty and corporate programs (FAZAA, ESAAD, GEMS Education, Al Fardaan Exchange, Etisalat Smiles, German Emirates, Emirates Platinum) to expand acquisition channels and drive a 20% increase in website sales. Coordinated with third-party agencies for SEO, on-page optimization, local listings, content marketing, promotional campaigns, and product launches to improve organic traffic. Implemented flexible payment solutions (Tabby, Spotii, COD) to improve checkout conversion. Optimized 3PL/last-mile delivery, reducing delivery time from 48 hours to 4 hours for a 90%+ improvement in operational speed. Recruited, trained, and scaled
Business Owner | Cross-Border Marketplace at Indian Attic
April 1, 2017 - August 1, 2020Founded and scaled an independent cross-border eCommerce venture focused on antiques and collectibles, driving global marketplace sales through product sourcing, catalog optimization, and international fulfillment.
Head Of Account Management | Cross-Border eCommerce at eBay
January 1, 2013 - March 1, 2017Owned and scaled a portfolio of 500+ SMB sellers, driving $50M+ annual GMV through marketplace growth strategy, seller acquisition, account optimization, and cross-border eCommerce expansion. Led portfolio growth strategy delivering 10% year-over-year revenue growth through account planning, seller onboarding, and marketplace performance optimization. Managed end-to-end payment and chargeback resolution to reduce revenue loss and maintain portfolio retention. Championed seller enablement for 500+ vendors, improving catalog merchandising and international promotions to strengthen product discoverability and scale exports globally. Owned seller success and retention strategy delivering 100% portfolio retention via high-touch account management, seller engagement, and performance-focused training.
Senior Category Manager | Cross-Border eCommerce at eBay
November 1, 2011 - December 1, 2012Directed category growth strategy for cross-border eCommerce verticals, generating $25M+ annual GMV across international markets; expanded revenue from $20M to $25M in one marketplace through marketplace optimization, vendor collaboration, assortment planning, and data-driven promotions. Led end-to-end category strategy and execution across Fashion, Auto Parts, Sporting Goods, Toys, Industrial Products, and Collectibles. Recruited, trained, and led a 30-member team to accelerate seller acquisition, catalog expansion, and marketplace growth. Managed payment resolution (PayPal claims, card chargebacks, transaction resolutions) to reduce seller friction and improve account retention. Built partnerships with Indian government trade organizations and logistics networks to expand cross-border adoption and seller reach. Executed a first-of-its-kind cross-border shipping program with major logistics carriers and high-value sellers to streamline exports and drive incremental marketplace revenue
Senior Key Account Manager | Electronics at eBay
November 1, 2005 - December 1, 2009Led, grew, and managed top key vendors within Tech and Electronics (consumer electronics, computers, laptops, hard drives, pen drives, memory devices, home entertainment, video games). Scaled vendor portfolio performance by 20% through marketplace analytics, SEO optimization, data-driven promotions, and seller health monitoring. Achieved 100% year-over-year vendor retention by enforcing marketplace policy compliance, resolving escalations, and improving buyer satisfaction metrics. Led the Deals of the Week promotion program end-to-end (deal strategy, SIU selection, vendor negotiations, creative alignment, performance reporting). Delivered 20% promotional uplift via Daily Deals, contributing 25% category GMV across a 100-vendor portfolio. Collaborated with digital marketing on content optimization, merchandising weekly/daily promotions, category pages, and launches.
Education
Bachelor of Commerce at Commerce University of Mumbai
March 1, 2001 - March 1, 2003Qualifications
Industry Experience
Retail, Wholesale & Distribution, Computers & Electronics, Consumer Goods, Transportation & Logistics, Professional Services, Education, Financial Services
Experience Level
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