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Senior Area Manager with 22+ years of progressive experience driving operational excellence, sales performance, and customer experience across luxury beauty, fashion, lifestyle, and electronics retail in the UAE and Morocco. Responsible for multi-store leadership, P&L accountability, workforce optimization, KPI performance, operational compliance, and successful expansion/new store openings—building high-performing teams and improving profitability and efficiency.…Senior Area Manager with 22+ years of progressive experience driving operational excellence, sales performance, and customer experience across luxury beauty, fashion, lifestyle, and electronics retail in the UAE and Morocco. Responsible for multi-store leadership, P&L accountability, workforce optimization, KPI performance, operational compliance, and successful expansion/new store openings—building high-performing teams and improving profitability and efficiency.

Fatna EL Youssoufi

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Senior Area Manager with 22+ years of progressive experience driving operational excellence, sales performance, and customer experience across luxury beauty, fashion, lifestyle, and electronics retail in the UAE and Morocco. Responsible for multi-store leadership, P&L accountability, workforce optimization, KPI performance, operational compliance, and successful expansion/new store openings—building high-performing teams and improving profitability and efficiency.…Senior Area Manager with 22+ years of progressive experience driving operational excellence, sales performance, and customer experience across luxury beauty, fashion, lifestyle, and electronics retail in the UAE and Morocco. Responsible for multi-store leadership, P&L accountability, workforce optimization, KPI performance, operational compliance, and successful expansion/new store openings—building high-performing teams and improving profitability and efficiency.

Available to hire

Senior Area Manager with 22+ years of progressive experience driving operational excellence, sales performance, and customer experience across luxury beauty, fashion, lifestyle, and electronics retail in the UAE and Morocco.
Responsible for multi-store leadership, P&L accountability, workforce optimization, KPI performance, operational compliance, and successful expansion/new store openings—building high-performing teams and improving profitability and efficiency.

Skills

Experience Level

Expert

Expert

Expert

Beginner

Language

French

Fluent

English

Advanced

Arabic

Fluent

Work Experience

Senior Area Manager at MUMUSO Middle East

December 1, 2025 - Present

Lead operations across a cluster of 20 retail stores in Abu Dhabi, managing 135+ employees across beauty, lifestyle, fashion, home, and electronics. Drive operational consistency, customer satisfaction, and commercial performance through KPI monitoring, corrective action plans, audits, and performance evaluations. Oversee inventory management, shrinkage control, and retail compliance/SOP adherence while coordinating with merchandising, HR, logistics, and finance. Support workforce optimization, recruitment and coaching, succession planning, and new store openings/renovations and expansion initiatives.

Regional Operations Manager at Letoile Middle East

November 1, 2023 - October 1, 2025

Managed luxury retail operations across Abu Dhabi, Dubai, Sharjah, and Ras Al Khaimah for premium international beauty brands including Chanel, Prada, Armani, Clarins, Shiseido, and Lancôme. Directed daily retail and commercial operations across multiple stores, ensuring strong performance through budgeting, payroll planning, staffing optimization, SOP implementation, loss prevention, and compliance. Led recruitment, onboarding, coaching, training, and employee performance management while collaborating with merchandising, inventory, HR, finance, and marketing. Produced business analysis and KPI reporting to support strategic decisions and built succession pipelines and leadership development programs.

Store Manager at KIKO Milano Middle East

January 1, 2020 - October 1, 2023

Led commercial and operational performance for cosmetics retail stores in Dubai and Abu Dhabi. Owned full store operations including P&L, staffing, inventory, and merchandising, and implemented sales growth strategies and customer experience initiatives. Built high-performing teams through coaching and training while maintaining operational standards and retail compliance to consistently exceed sales and operational KPI targets and improve profitability via operational efficiency and workforce productivity.

Store Supervisor at SEPHORA Emirates Middle East

March 1, 2017 - December 1, 2019

Supported store leadership in delivering customer experience excellence, operational execution, and commercial performance within a high-volume luxury beauty environment. Managed floor operations and customer engagement activities, supported coaching and performance improvement initiatives, and contributed to achieving commercial and service excellence objectives.

Sales Operations Manager at Apparel Group (NAUTICA Store)

June 1, 2014 - February 1, 2017

Managed retail operations in a high-traffic mall environment, overseeing sales performance, workforce productivity, customer service, and commercial activities. Improved operational efficiency and sales productivity through staffing schedules, operational controls, and inventory processes. Coordinated commercial activities such as quotations and negotiations and supported revenue growth, customer retention, and market expansion initiatives.

Shops Manager at Gulf Mode Garment Trading (Klynn)

October 1, 2010 - April 1, 2014

Managed multi-store operations for international fashion and lingerie brands in Dubai. Improved operational efficiency and sales performance through workforce management, inventory control, scheduling, customer experience, and visual merchandising. Led store operations across multiple branches while ensuring consistent operational controls and commercial execution.