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E-Commerce Director with 10+ years driving cross-border revenue growth across GCC & MENA. Owns full P&L, scales marketplace and D2C performance, and rebuilds underperforming channels through data-driven execution. Expert in Shopify Advanced and Amazon marketplace operations, international SEO/SEM, and supply chain & inventory planning—aligning commercial goals with sustainable long-term roadmaps, logistics readiness, and KPI-based delivery.…E-Commerce Director with 10+ years driving cross-border revenue growth across GCC & MENA. Owns full P&L, scales marketplace and D2C performance, and rebuilds underperforming channels through data-driven execution. Expert in Shopify Advanced and Amazon marketplace operations, international SEO/SEM, and supply chain & inventory planning—aligning commercial goals with sustainable long-term roadmaps, logistics readiness, and KPI-based delivery.

MOSTAFA ABOSHADY

eCommerce Developer, SEO Expert, Digital Marketer, +1

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E-Commerce Director with 10+ years driving cross-border revenue growth across GCC & MENA. Owns full P&L, scales marketplace and D2C performance, and rebuilds underperforming channels through data-driven execution. Expert in Shopify Advanced and Amazon marketplace operations, international SEO/SEM, and supply chain & inventory planning—aligning commercial goals with sustainable long-term roadmaps, logistics readiness, and KPI-based delivery.…E-Commerce Director with 10+ years driving cross-border revenue growth across GCC & MENA. Owns full P&L, scales marketplace and D2C performance, and rebuilds underperforming channels through data-driven execution. Expert in Shopify Advanced and Amazon marketplace operations, international SEO/SEM, and supply chain & inventory planning—aligning commercial goals with sustainable long-term roadmaps, logistics readiness, and KPI-based delivery.

Available to hire

E-Commerce Director with 10+ years driving cross-border revenue growth across GCC & MENA. Owns full P&L, scales marketplace and D2C performance, and rebuilds underperforming channels through data-driven execution.

Expert in Shopify Advanced and Amazon marketplace operations, international SEO/SEM, and supply chain & inventory planning—aligning commercial goals with sustainable long-term roadmaps, logistics readiness, and KPI-based delivery.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

Arabic

Fluent

English

Advanced

Work Experience

Director of E-Commerce at AzzaFencing.com

February 1, 2026 - Present

Led strategic e-commerce transformation for an international D2C sports brand. Owned the end-to-end roadmap covering rebranding, marketplace expansion, multi-region warehousing/fulfilment design, demand forecasting and inventory planning, and digital infrastructure (domain migration, SEO continuity, and feed governance). Defined market entry sequencing based on commercial, operational, and compliance readiness. Built allocation models to optimize landed cost vs. delivery performance across international markets while improving working capital efficiency and reducing stockout risk.

Director of E-Commerce at Libas.ae

February 1, 2025 - January 31, 2026

Managed a 12-member cross-functional team with full P&L accountability to grow Libas.ae as the GCC’s leading pre-loved luxury marketplace. Delivered 25% YoY GMV growth while protecting contribution margins. Renegotiated logistics contracts to cut landed cost-to-serve by 18%. Reduced Google Merchant Center errors by 95% across 30,000+ SKUs, increasing ROAS by 42%. Implemented an OKR framework, reaching 90% on-time project delivery.

E-Commerce Consultant (Contract) at Union Group – LG Home Appliances

February 1, 2024 - June 30, 2024

Performed an end-to-end e-commerce maturity assessment across tech stack, UX, merchandising, marketing, fulfilment, and team capability. Produced a prioritized departmental growth roadmap with quick wins and long-term initiatives, adopted in full by the C-suite.

E-Commerce Consultant (Contract) at Egyptian German Porcelain

October 1, 2023 - February 29, 2024

Assessed existing e-commerce capabilities across technology, catalog management, pricing, fulfilment, and customer experience. Identified critical gaps and delivered a phased transformation roadmap adopted by the board. Designed platform and checkout optimization to improve conversion performance. Structured a 3PL partnership framework to reduce logistics costs and improve delivery times.

Business Development & Partnerships Director at zVendo

May 1, 2021 - August 31, 2023

Owned growth strategy for a MENA SaaS e-commerce platform enabling retailers to launch and scale branded online stores. Built partner ecosystem from zero to 65+ strategic partners (payments, logistics, and technology). Drove 150% YoY partnership revenue via co-branded GTM programs across nine MENA markets. Collaborated with product to roll out three SaaS modules, increasing market share by 30% over two years.

Business Development Manager at zVendo

February 1, 2019 - May 31, 2021

Drove merchant acquisition for the SaaS platform using multi-channel sales strategies, increasing the active retailer base by 20%. Identified, negotiated, and onboarded key ecosystem partners to expand platform capabilities and aligned product development with merchant and market needs.

E-Commerce Manager at Brantu

March 1, 2018 - February 28, 2019

Integrated 500+ marketplace sellers across 24 cities. Drove 50% MoM GMV growth through optimized fulfilment and campaign management for marketplace operations.

E-Commerce Operations Manager at zVendo

November 1, 2015 - March 31, 2018

Managed 45+ branded merchant sites on the zVendo platform. Led Amazon and Noon marketplace expansion, handling 100,000+ orders with 98% SLA adherence, and reduced time-to-live by 40%.

Operations Manager at Ingez.com

March 1, 2015 - November 30, 2015

Logistics Coordinator at Edfa3ly.com

September 1, 2014 - March 31, 2015