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Digital commerce and omnichannel leader with 20+ years of international experience across eCommerce strategy, P&L ownership, digital communication, and online marketing. Experienced in planning, implementing, and managing digital services including websites, eCommerce, and CRM—building and leading eCommerce teams and accelerating global growth for luxury and fashion brands. Currently Global Omnichannel Director for Bally, responsible for worldwide eCommerce performance, channel profitability, headless re-platforming, and cross-functional execution with IT, Marketing, Operations, and regional markets. Previously led ASSOS global eCommerce projects (including the assos.com platform launch) and earlier roles delivered multi-brand eCommerce, CRM harmonization, and customer experience improvements across global luxury retailers.…Digital commerce and omnichannel leader with 20+ years of international experience across eCommerce strategy, P&L ownership, digital communication, and online marketing. Experienced in planning, implementing, and managing digital services including websites, eCommerce, and CRM—building and leading eCommerce teams and accelerating global growth for luxury and fashion brands. Currently Global Omnichannel Director for Bally, responsible for worldwide eCommerce performance, channel profitability, headless re-platforming, and cross-functional execution with IT, Marketing, Operations, and regional markets. Previously led ASSOS global eCommerce projects (including the assos.com platform launch) and earlier roles delivered multi-brand eCommerce, CRM harmonization, and customer experience improvements across global luxury retailers.

Laura Guazzaroni

Project Manager, Digital Marketer, UX Designer, +1

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Digital commerce and omnichannel leader with 20+ years of international experience across eCommerce strategy, P&L ownership, digital communication, and online marketing. Experienced in planning, implementing, and managing digital services including websites, eCommerce, and CRM—building and leading eCommerce teams and accelerating global growth for luxury and fashion brands. Currently Global Omnichannel Director for Bally, responsible for worldwide eCommerce performance, channel profitability, headless re-platforming, and cross-functional execution with IT, Marketing, Operations, and regional markets. Previously led ASSOS global eCommerce projects (including the assos.com platform launch) and earlier roles delivered multi-brand eCommerce, CRM harmonization, and customer experience improvements across global luxury retailers.…Digital commerce and omnichannel leader with 20+ years of international experience across eCommerce strategy, P&L ownership, digital communication, and online marketing. Experienced in planning, implementing, and managing digital services including websites, eCommerce, and CRM—building and leading eCommerce teams and accelerating global growth for luxury and fashion brands. Currently Global Omnichannel Director for Bally, responsible for worldwide eCommerce performance, channel profitability, headless re-platforming, and cross-functional execution with IT, Marketing, Operations, and regional markets. Previously led ASSOS global eCommerce projects (including the assos.com platform launch) and earlier roles delivered multi-brand eCommerce, CRM harmonization, and customer experience improvements across global luxury retailers.

Available to hire

Digital commerce and omnichannel leader with 20+ years of international experience across eCommerce strategy, P&L ownership, digital communication, and online marketing. Experienced in planning, implementing, and managing digital services including websites, eCommerce, and CRM—building and leading eCommerce teams and accelerating global growth for luxury and fashion brands.

Currently Global Omnichannel Director for Bally, responsible for worldwide eCommerce performance, channel profitability, headless re-platforming, and cross-functional execution with IT, Marketing, Operations, and regional markets. Previously led ASSOS global eCommerce projects (including the assos.com platform launch) and earlier roles delivered multi-brand eCommerce, CRM harmonization, and customer experience improvements across global luxury retailers.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

Italian

Fluent

English

Advanced

Dutch

Intermediate

Work Experience

Global Omnichannel Director (E-commerce and Omnichannel) at Bally Schuhfabriken GmbH

January 1, 2022 - Present

Global eCommerce and omnichannel leadership for Bally with a focus on accelerating online growth, customer centricity, quality of execution, and channel profitability. Develop market share within an acceleration plan, coordinate new capabilities/features, and drive delivery of major projects including headless re-platforming (completed in 2022). Own global evolution of bally.com and coordinate initiatives with regional offices in the US, EMEA, Australia, Japan, and Singapore. Report to the Global Chief Digital Officer and partner cross-functionally with IT, Marketing, Operations, and markets; manage operational e-business development and regional e-commerce activity and operations coordination.

Director of eCommerce / Director of eCommerce Project Management at ASSOS of Switzerland GmbH

April 1, 2016 - January 1, 2022

Led global eCommerce direction and project implementation for ASSOS. After successfully leading ASSOS eCommerce business for five years, stepped up to a strategic role responsible for implementation of ASSOS eCommerce strategic projects. Delivered the assos.com eCommerce platform project live in March 2021, including the platforming of eCommerce during a global pandemic with remote work and supplier collaboration. Earlier role included ownership of double-digit YoY online growth, managing a team of 8 people and 2 sites (USA and GLOBAL) in 5 languages and 8 currencies served by two warehouses; focused on meeting eCommerce sales targets, best-in-class online customer service, supporting omnichannel/digital marketing strategy, and implementing CRM to deepen customer knowledge.

LLX Global Business Services (JAB) — Web & CRM Project Manager at LLX Global Business Services (JAB)

January 1, 2014 - March 31, 2016

Project management and delivery of group-wide digital commerce and CRM programs for Bally, Belstaff, Jimmy Choo, and Zagliani following early successful launch on Demandware. Directed creation of labeluxgroup.com, the HR multi-brand recruitment portal, and group intranet. Led strategic CRM and Single Customer View initiative (harmonization of online/offline customer data and purchase history) across Bally, Belstaff, and Jimmy Choo to provide a unified view of major luxury customer databases.

eCommerce Manager at Belstaff Group SA

March 1, 2012 - January 31, 2016

Built eCommerce from zero and launched four worldwide sites in under five months. Led online repositioning from outerwear roots to luxury fashion ready-to-wear by scoping the global eCommerce business. Owned re-platforming onto the group eCommerce solution (Demandware), including mobile access, multi-channel retailing, fulfillment, customer service, and full CRM integration (online and offline customer data and purchase history harmonization).

Web Manager (Valentino and REDValentino) — eCommerce and corporate web at Valentino S.p.A.

November 1, 2008 - February 29, 2012

Managed all Valentino online presence across corporate and eCommerce websites. Supervised a web team (4 people) and managed web development projects from initiation through post-launch implementation and maintenance. Coordinated project status communication with team and management/Creative Directors; managed internal and external developers and ensured compliance with approved site/application requirements from initiation to launch and post-launch phases. Contributed to process improvement and oversaw innovation within the company.

Senior Consultant — User Experience at TietoEnator Digital Innovation

October 1, 2007 - October 31, 2008

Led UX design for customer projects, creating user-centered service concepts for the internet across different industries. Provided both business and hands-on consultancy spanning user requirements, interface/interaction design, usability, and new online concepts connected to other business mediums. Worked with international clients including Aegon, Bank Mendes Gans (ING group), E.ON, KPN, Philips, and Telenor.

Senior Designer / UX Designer & Internet Specialist (Freelance) at lauragua.com

November 1, 2006 - December 31, 2006

Freelance work delivering brand development and website growth through traffic and advertising revenue improvements. Designed UI and advertising, built brand strategy and statistics systems, provided internet/intranet consulting, performed UX testing, created visual design and internet architecture, and ensured usability compliance. Included front-end website implementation, post-live feedback and maintenance, online marketing campaign design, and online community management for clients including Zanichelli, Excel Export, Holland Packing, Avenuemedia, and Gli Squisiti.

Web Project Manager at Granarolo S.p.A.

January 1, 2005 - September 30, 2007

Managed development, post-live feedback, and maintenance of Granarolo brand websites in collaboration with Marketing and Communication. Ensured homogeneous brand/product communication across media channels. Responsible for graphic design, UX, visual design, internet architecture, and usability compliance. Prepared briefs for web agencies, managed agency relationships, aligned stakeholders cross-functionally, and coordinated with legal on privacy implications for website initiatives and promotions.

Senior Designer (Graphic/Web) — UX & HTML/XML coding at TNT – TPG Post Privver/Cendris

April 1, 2002 - October 31, 2005

Senior designer supporting user experience, front-end production, and post-live maintenance across multiple corporate websites and interactive campaigns. Implemented online campaigns such as microsites and event/interactive applications (e.g., Cendris Energy, Data Quality Browser, Segmentation System, Moving Service, banners). Worked with clients including Casema, Eindhoven municipality, Shell, Greenpeace, GWA, KPN, and many others.

Senior Designer — Web Project Manager / Usability Coordinator at Ericsson

August 1, 2001 - January 31, 2002

Operated project strategy, resource allocation, and timeline definition; supervised UX team and coordinated functional work between design, marketing, publishing, and technology. Tracked project advancement and oversaw visual design and usability compliance. Supervised front-end production and handled post-live feedback and maintenance. Implemented web/mobile interactive services for TIM (Telecom Italia Mobile) and other interactive marketing initiatives.

Head of Online Services — Italy at beenz.com

March 1, 2000 - July 31, 2001

Front-end website implementation, online marketing campaign design, and online community management. Maintained Italian website, developed/promoted and maintained eCommerce site. Served as point of contact with UK headquarters for online marketing and web activities and supervised the Italian web team.

Art Director and Web Designer at Deepend Design

September 1, 1999 - February 29, 2000

Designed websites with a focus on usability and site flows. Created web work for British Telecom (payphones) and Formula 1; supported interactive/multimedia implementations including a Flash website.

Art Director, multimedia and Web designer at Agorà Multimedia

February 1, 1998 - August 31, 1999

Planned and implemented projects covering websites and multimedia CD-ROM architectures including HTML coding and graphic design. Delivered interactive digital projects for clients including Telecom Italia, Nissan, institutional websites, and online magazines.

Art Director (Multichannel advertising) at Infobyte S.p.A.

November 1, 1994 - October 31, 1997

Managed website and CD-ROM architecture and led multimedia art direction work. Worked across HTML and Macromedia Director coding; delivered award-winning interactive content and CD-ROM journeys and experiences.

Junior Art Director at Infobyte S.p.A.

November 1, 1991 - October 31, 1994

Supported multichannel advertising campaigns and early multimedia design responsibilities.