I’m a growth and ecommerce operator with 7+ years of experience across commercial strategy, marketing, operations and customer acquisition.
Alongside my B2B growth work, I co-founded Lucid, a consumer wellness brand where I’ve been involved across the day-to-day realities of building and operating an ecommerce business - from product launches, website and conversion optimization, brand positioning and content through to Amazon, performance marketing, customer experience and broader commercial planning.
That experience has made me very comfortable working cross-functionally and switching between strategy and execution. I understand that ecommerce growth isn’t just about driving traffic — it depends on the entire operation working together, from the customer journey and merchandising through to inventory, fulfilment, creative, reporting and profitability.
Earlier in my career, I also worked in high-end hospitality and large-scale operations, including major hotel openings and high-volume environments. That gave me a strong operational foundation and an instinct for customer experience, attention to detail and solving problems quickly.
I’m at my best in fast-moving businesses where I can take ownership, identify what needs improving and work across teams to turn commercial goals into practical execution.
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