Digital marketing professional pursuing an Executive Programme in Digital Marketing & Strategy from IIM Indore, with hands-on freelance experience managing SEO and Google Ads for a live client. Skilled in diagnosing campaign performance issues, improving site health, and building data-driven SEO plans to drive measurable results. I focus on technical SEO (Core Web Vitals, site performance), structured keyword research, competitive benchmarking, and continuous optimization across search and paid campaigns. Comfortable using SEMrush, GA4, Google Search Console, and reporting in Excel to translate insights into execution.

Duke Chadha

Digital marketing professional pursuing an Executive Programme in Digital Marketing & Strategy from IIM Indore, with hands-on freelance experience managing SEO and Google Ads for a live client. Skilled in diagnosing campaign performance issues, improving site health, and building data-driven SEO plans to drive measurable results. I focus on technical SEO (Core Web Vitals, site performance), structured keyword research, competitive benchmarking, and continuous optimization across search and paid campaigns. Comfortable using SEMrush, GA4, Google Search Console, and reporting in Excel to translate insights into execution.

Available to hire

Digital marketing professional pursuing an Executive Programme in Digital Marketing & Strategy from IIM Indore, with hands-on freelance experience managing SEO and Google Ads for a live client. Skilled in diagnosing campaign performance issues, improving site health, and building data-driven SEO plans to drive measurable results.

I focus on technical SEO (Core Web Vitals, site performance), structured keyword research, competitive benchmarking, and continuous optimization across search and paid campaigns. Comfortable using SEMrush, GA4, Google Search Console, and reporting in Excel to translate insights into execution.

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Experience Level

Expert
Expert
Intermediate
Intermediate

Work Experience

Freelance Digital Marketing Consultant (SEO & Google Ads) at SNGSPL (Gurgaon-based Payroll & Statutory Compliance Firm)
May 1, 2026 - Present
Conducted end-to-end SEO audits, identifying and resolving technical issues such as Cumulative Layout Shift and page speed to improve overall site health. Diagnosed a zero-conversion Google Ads account and fixed it by correcting keyword match types, removing Display Network from Search campaigns, and building negative keyword lists. Implemented image optimization (ShortPixel WebP conversion) to improve Core Web Vitals. Created a 30-day SEO & Google My Business action checklist and a structured monthly SEO plan. Delivered competitive analysis benchmarking SNGSPL against a key competitor to identify ranking gaps, and supported organic growth with ongoing keyword research and content planning.

Education

Executive Programme in Digital Marketing & Strategy at IIM Indore
January 1, 2026 - August 15, 2026
MBA at Sikkim Manipal University (SMU)
January 1, 2016 - August 18, 2026
Graduate Diploma in International Business at Jagannath Institute of Management Sciences (JIMS)
January 1, 2010 - August 18, 2026
BBA at Guru Jambheshwar University of Science & Technology
January 1, 2010 - August 18, 2026

Qualifications

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Industry Experience

Professional Services