Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

Experienced Social Media Manager and product marketing leader with 15+ years of international experience across strategic marketing, product strategy, go-to-market planning, product launches, and integrated campaigns. Skilled in high-value product positioning, brand storytelling, and driving measurable engagement and performance through digital channels (web, CRM, social media). Multilingual and analytics-driven, with a strong record of cross-functional collaboration and translating KPIs and customer insights into actionable strategies. Currently based in Geneva and deeply interested in wedding planning, combining structured marketing execution with creativity and attention to detail.…Experienced Social Media Manager and product marketing leader with 15+ years of international experience across strategic marketing, product strategy, go-to-market planning, product launches, and integrated campaigns. Skilled in high-value product positioning, brand storytelling, and driving measurable engagement and performance through digital channels (web, CRM, social media). Multilingual and analytics-driven, with a strong record of cross-functional collaboration and translating KPIs and customer insights into actionable strategies. Currently based in Geneva and deeply interested in wedding planning, combining structured marketing execution with creativity and attention to detail.

Silvia Padula

Social Media Manager, Marketing Strategist, Product Marketer, +1





Experienced Social Media Manager and product marketing leader with 15+ years of international experience across strategic marketing, product strategy, go-to-market planning, product launches, and integrated campaigns. Skilled in high-value product positioning, brand storytelling, and driving measurable engagement and performance through digital channels (web, CRM, social media). Multilingual and analytics-driven, with a strong record of cross-functional collaboration and translating KPIs and customer insights into actionable strategies. Currently based in Geneva and deeply interested in wedding planning, combining structured marketing execution with creativity and attention to detail.…Experienced Social Media Manager and product marketing leader with 15+ years of international experience across strategic marketing, product strategy, go-to-market planning, product launches, and integrated campaigns. Skilled in high-value product positioning, brand storytelling, and driving measurable engagement and performance through digital channels (web, CRM, social media). Multilingual and analytics-driven, with a strong record of cross-functional collaboration and translating KPIs and customer insights into actionable strategies. Currently based in Geneva and deeply interested in wedding planning, combining structured marketing execution with creativity and attention to detail.

Available to hire

Experienced Social Media Manager and product marketing leader with 15+ years of international experience across strategic marketing, product strategy, go-to-market planning, product launches, and integrated campaigns. Skilled in high-value product positioning, brand storytelling, and driving measurable engagement and performance through digital channels (web, CRM, social media).

Multilingual and analytics-driven, with a strong record of cross-functional collaboration and translating KPIs and customer insights into actionable strategies. Currently based in Geneva and deeply interested in wedding planning, combining structured marketing execution with creativity and attention to detail.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

Hungarian

Fluent

Slovak

Fluent

English

Advanced

French

Advanced

German

Advanced

Italian

Advanced

Work Experience

Marketing & Communication Manager (CDD) at UNIGESTION

January 1, 2017 - January 1, 2019

Organized client events across Europe (Switzerland, Italy, Spain, France, UK). Managed marketing documents and maintained the content management tool. Coordinated global PR activities to strengthen visibility. Developed the new intranet and produced weekly internal newsletters. Managed provider and consultant databases to ensure accuracy and efficiency.

Head of Marketing at ASTERIA INVESTMENT MANAGERS (Man Group)

January 1, 2017 - Present

Built the brand from the ground up, developing corporate identity, websites, social media presence, PR initiatives, marketing campaigns, and promotional materials. Defined and executed marketing and event strategies, including product launches and digital campaigns, strengthening market positioning. Launched and maintained four websites (one initial and three after acquisition) to ensure consistent branding and up-to-date content. Organized and managed high-profile client and corporate events (presentations, webinars, conferences) in Switzerland and Italy, showcasing investment strategies and improving client engagement. Coordinated CRM activities and analyzed client engagement data to support business development.

Content Marketing Specialist at UNIGESTION

January 1, 2014 - January 1, 2016

Managed brochures, articles, and promotional materials with consistent multilingual delivery. Designed marketing campaigns and reported on performance to optimize ROI and engagement. Coordinated client events in Switzerland to boost brand visibility and relationships. Automated tools (Slidebank CMS, fund bible) to streamline workflows and improve efficiency.

Customer Relationship Management at RENAISSANCE ASSET MANAGERS

January 1, 2012 - January 1, 2013

Produced and updated client-ready presentations, brochures, flyers, and annual reports. Organized client events across Europe and represented the company at FONDS professionell KONGRESS to boost visibility. Managed client relationships and developed new business in Italy, Austria, and Germany. Oversaw website and social media content to enhance digital presence and engagement.

Brand Analyst at AIR LIQUIDE

January 1, 2011 - January 1, 2011

Conducted a survey on brand image and provided analysis and recommendations to management.

Event & Training Coordinator at ARGINT INTERNATIONAL

January 1, 2010 - January 1, 2012

Coordinated organization of external and internal events, seminars, and trainings.

Media Planner & Buyer at MEC Global

January 1, 2009 - January 1, 2012

Media planning and buying.

Marketing Communication Coordinator at LYRECO

January 1, 2007 - January 1, 2009

Handled event management and marketing material production.