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Psychology graduate and multidisciplinary creative with hands-on experience across brand building, content strategy, social media marketing, e-commerce operations, and audience insights. I translate ideas into engaging brand experiences through research-led thinking and independent project execution. I’ve founded and led an independent fashion venture, managed day-to-day business operations, supported customer acquisition, and coordinated cross-functional workflows. I also bring event operations experience, including cross-language communication and real-time problem solving in fast-paced environments.…Psychology graduate and multidisciplinary creative with hands-on experience across brand building, content strategy, social media marketing, e-commerce operations, and audience insights. I translate ideas into engaging brand experiences through research-led thinking and independent project execution. I’ve founded and led an independent fashion venture, managed day-to-day business operations, supported customer acquisition, and coordinated cross-functional workflows. I also bring event operations experience, including cross-language communication and real-time problem solving in fast-paced environments.

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Project Manager, Content Producer, Digital Marketer, +4

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Psychology graduate and multidisciplinary creative with hands-on experience across brand building, content strategy, social media marketing, e-commerce operations, and audience insights. I translate ideas into engaging brand experiences through research-led thinking and independent project execution. I’ve founded and led an independent fashion venture, managed day-to-day business operations, supported customer acquisition, and coordinated cross-functional workflows. I also bring event operations experience, including cross-language communication and real-time problem solving in fast-paced environments.…Psychology graduate and multidisciplinary creative with hands-on experience across brand building, content strategy, social media marketing, e-commerce operations, and audience insights. I translate ideas into engaging brand experiences through research-led thinking and independent project execution. I’ve founded and led an independent fashion venture, managed day-to-day business operations, supported customer acquisition, and coordinated cross-functional workflows. I also bring event operations experience, including cross-language communication and real-time problem solving in fast-paced environments.

Available to hire

Psychology graduate and multidisciplinary creative with hands-on experience across brand building, content strategy, social media marketing, e-commerce operations, and audience insights. I translate ideas into engaging brand experiences through research-led thinking and independent project execution.

I’ve founded and led an independent fashion venture, managed day-to-day business operations, supported customer acquisition, and coordinated cross-functional workflows. I also bring event operations experience, including cross-language communication and real-time problem solving in fast-paced environments.

Skills

Experience Level

Branding

Expert

HubSpot

Intermediate

Work Experience

Founder / Brand & Marketing Lead at Ciera Collective

January 1, 2026 - January 1, 2026

Founded and managed an independent fashion venture, overseeing brand development, marketing, e-commerce operations, and day-to-day business activities. Developed brand identity and product direction, planned and produced content, managed social media, coordinated operations, and supported customer acquisition. Conducted consumer research and audience analysis to guide positioning and content decisions. Coordinated cross-functional workstreams including creative direction and content planning, supplier/logistics and stakeholder coordination, and budgeting/financial planning. Managed project execution end-to-end while applying independent problem-solving, adaptability, and ownership to operational and marketing challenges.

Event Operations & Support (Volunteer/Support Role) at So Fest Ski & Music Festival

January 1, 2025 - December 31, 2025

Supported the event team with on-ground operations and coordination throughout the festival. Facilitated communication between team members and participants across language barriers. Assisted with crowd management, event logistics, team coordination, and day-to-day operational tasks to ensure smooth running of the event. Developed practical experience in fast-paced event environments requiring clear communication, adaptability, and effective real-time problem solving and decision-making.

Event Operations & Support (So Fest Ski & Music Festival) at So Fest Ski & Music Festival

January 1, 2025 - January 1, 2025

Supported the event team with on-ground operations and coordination throughout the event. Facilitated communication between team members and participants across language barriers. Assisted with crowd management, event logistics, team coordination, and day-to-day operational tasks to ensure smooth running of the event. Developed real-time decision making and problem solving skills in a fast-paced environment while applying strong time management and attention to detail.

Shipping Executive at VGS Logistics Pte Ltd

January 1, 2021 - January 1, 2025

Supported day-to-day administrative and operational activities within a logistics environment, coordinating with internal teams and external parties. Prepared and organized documentation and maintained accurate records. Built practical experience in fast-paced operational settings requiring clear communication, attention to detail, and effective day-to-day problem solving.

Sports Psychology (Role/Program Support) at CGC

July 1, 2019 - Present