Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I’m a motivated Digital Marketing Strategist with over 13 years of experience. I’m focused on problem-solving and delivering results across SEO/SEM and social media campaigns, with a strong emphasis on ROI. I combine web marketing and analytics skills with algorithmic thinking to drive performance. I have hands-on expertise in SEO and PPC tools (GA, Search Console, SEMrush, Ahrefs, SurferSEO, SpyFu, Screaming Frog), HubSpot/CRM and marketing automation (Klaviyo, Mailchimp), plus content, technical SEO, link building/outreach and conversion-focused improvements.…I’m a motivated Digital Marketing Strategist with over 13 years of experience. I’m focused on problem-solving and delivering results across SEO/SEM and social media campaigns, with a strong emphasis on ROI. I combine web marketing and analytics skills with algorithmic thinking to drive performance. I have hands-on expertise in SEO and PPC tools (GA, Search Console, SEMrush, Ahrefs, SurferSEO, SpyFu, Screaming Frog), HubSpot/CRM and marketing automation (Klaviyo, Mailchimp), plus content, technical SEO, link building/outreach and conversion-focused improvements.

Neha Verma

Digital Marketer, SEO Expert, Marketing Strategist, +2





I’m a motivated Digital Marketing Strategist with over 13 years of experience. I’m focused on problem-solving and delivering results across SEO/SEM and social media campaigns, with a strong emphasis on ROI. I combine web marketing and analytics skills with algorithmic thinking to drive performance. I have hands-on expertise in SEO and PPC tools (GA, Search Console, SEMrush, Ahrefs, SurferSEO, SpyFu, Screaming Frog), HubSpot/CRM and marketing automation (Klaviyo, Mailchimp), plus content, technical SEO, link building/outreach and conversion-focused improvements.…I’m a motivated Digital Marketing Strategist with over 13 years of experience. I’m focused on problem-solving and delivering results across SEO/SEM and social media campaigns, with a strong emphasis on ROI. I combine web marketing and analytics skills with algorithmic thinking to drive performance. I have hands-on expertise in SEO and PPC tools (GA, Search Console, SEMrush, Ahrefs, SurferSEO, SpyFu, Screaming Frog), HubSpot/CRM and marketing automation (Klaviyo, Mailchimp), plus content, technical SEO, link building/outreach and conversion-focused improvements.

Available to hire

I’m a motivated Digital Marketing Strategist with over 13 years of experience. I’m focused on problem-solving and delivering results across SEO/SEM and social media campaigns, with a strong emphasis on ROI.

I combine web marketing and analytics skills with algorithmic thinking to drive performance. I have hands-on expertise in SEO and PPC tools (GA, Search Console, SEMrush, Ahrefs, SurferSEO, SpyFu, Screaming Frog), HubSpot/CRM and marketing automation (Klaviyo, Mailchimp), plus content, technical SEO, link building/outreach and conversion-focused improvements.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Work Experience

Independent Digital Marketing Consultant (Remote)

September 1, 2021 - Present

Content planning, optimization and marketing (with NLP). Create SEO content outlines/briefs using Frase and SEMrush. Run email/SMS campaigns using HubSpot, Mailchimp and Klaviyo. Manage paid campaigns including Facebook/Instagram Ads, Bing Ads (search/dynamic/shopping) and Google Ads (search/display/remarketing/shopping). Provide organic social media marketing. Build and manage HubSpot marketing assets (forms, CTAs, landing pages, workflows and chatbots). Execute local SEO (citations & GMB optimization), technical SEO (keyword research, meta tags, image optimization) and link building & outreach. Support influencer marketing on Instagram and manage projects, ad design and performance improvements.

Marketing Manager at Merlien Institute

February 1, 2018 - January 31, 2021

Promoted virtual conferences across North America, Europe and APAC. Created EDMs and newsletters using ConstantContact and HubSpot. Drove social media engagement before/during/after events and designed campaign banners. Increased ticket sales using SEO, PPC (AdWords) and LinkedIn Ads, plus media partnerships and occasion-based promos. Created blog and email content, coordinated with speakers/sponsors/producers for marketing materials, conducted/posted speaker interviews, and managed leads in HubSpot. Monitored social media for outreach, created post-event reports and survey setups, analyzed traffic in Google Analytics, fixed issues in Search Console, and supported media partnership outreach.

Digital Marketing Manager at Primotech

March 1, 2015 - February 28, 2018

Developed and implemented digital marketing strategy and managed team execution of SEO, social media and PPC. Coordinated with clients and management on timelines and results; created social media best-practice guides. Managed social campaigns across Instagram, Facebook, Twitter, LinkedIn and Pinterest. Performed local search optimization via citations and aimed at top local rankings. Analyzed conversion funnel drop-offs and recommended improvements. Managed affiliate account for a US online test lab. Handled Google AdWords campaigns, blog writing and promotion, and set up GA event tracking/goals for conversions (web forms, video clicks). Conducted semantic analysis for keyword mapping and content improvements; managed WordPress-based development projects. Conducted fortnight Skype client calls, coordinated SEO and content marketing, ran team training on trends, designed social banner images, performed competitor/market research, designed email templates and ran email campaigns, execut

Senior Internet Marketing Analyst at Soft Prodigy System Solutions Pvt. Limited

February 1, 2013 - March 31, 2015

Owned website design, user experience and usability while maximizing SEO best practices. Led creation of new content and interactive campaigns (including videos, mobile and social) to increase brand awareness, trust and conversions. Optimized bounce rates with design/development collaboration. Managed optimization and product-launch interactive promotions for Magento extensions for an e-commerce store. Managed email marketing and monthly newsletters using StreamSend. Performed Wikipedia backlinking via technical blogging.

Senior Internet Marketing Analyst at ITCS Pvt. Limited

January 1, 2011 - January 1, 2013

Improved conversion through technical blogging and social media for the company website. Developed campaign and brand messaging strategies for social and paid media. Collaborated with creative teams for campaign assets. Researched digital communities, identified influencers and executed outreach strategies.

Internet Marketing Analyst at Angel Matrix Pvt. Ltd

January 1, 2009 - January 1, 2011

Identified SEO changes required for content and information architecture. Managed web analytics and site optimization for multiple clients across industries. Drove traffic via organic search strategies. Managed website content and products in PrestaShop-based e-commerce stores. Created and managed publisher affiliate accounts for casino and pharmacy-related products.

Education

Masters of Commerce at Punjab University, India

January 11, 2030 - August 18, 2026

Bachelors of Commerce at Punjab University, India

January 11, 2030 - August 18, 2026

Qualifications

Google AdWords

January 11, 2030 - August 18, 2026

HubSpot

January 11, 2030 - August 18, 2026

Industry Experience

Healthcare, Software & Internet, Retail, Real Estate & Construction, Media & Entertainment, Professional Services, Financial Services, Manufacturing, Other