Multidisciplinary branding & social media design professional based in Malaysia, specializing in brand identity, visual systems, social media content, and campaign design. With experience working across 200+ clients in 7 countries, I create distinctive, commercially effective visuals that help brands communicate consistently across digital touchpoints. I integrate AI-generated content, motion, and creative direction into my design work to develop engaging, contemporary brand experiences—boosting visibility and engagement up to 3x, and converting followers into customers through strategic, scroll-stopping content.

CHA I J IN Y I A

Multidisciplinary branding & social media design professional based in Malaysia, specializing in brand identity, visual systems, social media content, and campaign design. With experience working across 200+ clients in 7 countries, I create distinctive, commercially effective visuals that help brands communicate consistently across digital touchpoints. I integrate AI-generated content, motion, and creative direction into my design work to develop engaging, contemporary brand experiences—boosting visibility and engagement up to 3x, and converting followers into customers through strategic, scroll-stopping content.

Available to hire

Multidisciplinary branding & social media design professional based in Malaysia, specializing in brand identity, visual systems, social media content, and campaign design. With experience working across 200+ clients in 7 countries, I create distinctive, commercially effective visuals that help brands communicate consistently across digital touchpoints.

I integrate AI-generated content, motion, and creative direction into my design work to develop engaging, contemporary brand experiences—boosting visibility and engagement up to 3x, and converting followers into customers through strategic, scroll-stopping content.

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Language

Chinese
Fluent
English
Fluent

Work Experience

Branding & Social Media Designer
January 1, 2022 - Present
Collaborated with 200+ brands internationally across beauty, F&B, lifestyle, real estate, and industrial sectors. Delivered end-to-end branding solutions including logos, brand guidelines, packaging, and social media kits. Created social media visuals that increased client engagement by up to 3x, developed creative ad/marketing layouts, and assisted senior designers in producing brand visuals for digital and print.
Freelance Designer at Made by CD Design
January 1, 2021 - Present
Branding and social media design support for multiple clients, delivering brand identity assets such as logos, brand guidelines, and social media kits. Creates social media visuals and campaign graphics aimed at increasing engagement and improving conversion from followers to customers. Produces creative layouts and graphics for advertising, promotions, and social platforms, and collaborates with senior designers to develop brand visuals for both digital and print use.
Freelance Designer at Made by CDesigN
January 1, 2021 - Present
Provided end-to-end branding and social media design services including logos, brand guidelines, packaging, and social media kits. Created social media visual content designed to increase engagement (reported up to 3x) and improve conversion by producing scroll-stopping layouts for promotions, advertising, and campaigns. Assisted senior designers with brand visuals for both digital and print, and produced creative layouts and graphics for ongoing client needs.
Freelance Designer at Made by C Design
January 1, 2021 - Present
Worked on branding and social media design projects for clients. Produced visual systems and campaign-ready assets including logos, brand guidelines, social media kits, graphic layouts for advertising/promotions, and other brand collateral. Delivered scroll-stopping social media content aimed at increasing engagement and conversion, and supported senior designers with brand visuals for both digital and print outputs.
Branding & Social Media Designer
December 31, 2020 - December 31, 2020
Collaborated with 200+ brands internationally across beauty, F&B, lifestyle, real estate, and industrial sectors. Delivered comprehensive branding solutions such as logos, brand guidelines, packaging, and social media kits. Recognized for strategic, modern content and visual consistency across digital touchpoints; supported design production for advertising and promotional campaign materials and assisted with development of brand visuals for digital and print.

Education

B.A at IN TI International College, Subang
January 1, 2019 - July 1, 2022
B A (Hons) at IN TI International College (in collaboration with Sheffield Hallam University, UK)
August 1, 2019 - July 31, 2022
BA (Hons) Graphic Design at INTI International College, Subang (in collaboration with Sheffield Hallam University)
August 1, 2019 - July 1, 2022
BA (Hon s) at IN TI International College, Subang (in collaboration with Sheffield Hallam University, UK)
August 1, 2019 - July 1, 2022
at IN TI International College, Subang
August 1, 2019 - August 1, 2019

Qualifications

Add your qualifications or awards here.

Industry Experience

Real Estate & Construction, Media & Entertainment, Consumer Goods, Education, Other, Manufacturing, Professional Services