Product, Web & Visual Designer / Social Media Manager at Bike Tech Moinhos

Redesigned and implemented a premium bicycle e-commerce experience focused on catalogue clarity and product discovery. Mapped key discovery and purchasing moments, then refined hierarchy, product presentation, and responsive behavior. Customized the Tray storefront using HTML, CSS, JavaScript and Twig, balancing design intent with platform conventions. Organized product catalogue structure and connected interface work with promotional assets, campaigns, and social media management. Used qualitative customer and stakeholder feedback to iterate on purchasing flows, promotional clarity, and mobile usability, establishing a more coherent visual and functional system across catalogue, storefront interface, and campaign materials.

Product, Web & Visual Designer / Social Media Manager at Rodociclo Bikeshop

Reconstructed the visual and functional e-commerce experience for an established bicycle retailer within the Tray platform. Designed interface, information hierarchy, responsive behavior, and customer purchasing flows across desktop and mobile. Implemented storefront improvements using HTML, CSS, JavaScript and Twig within platform constraints, improving product presentation and consistency across catalogue and promotional areas. Collected customer and stakeholder feedback, prioritized high-impact issues, and released improvements progressively. Also created social media content using AI-assisted design and development workflows to accelerate production and iteration. Contributed alongside marketing, commercial, and operational initiatives; monthly online sales grew from a previous peak of about R$10,000 to a range of R$30,000–R$50,000.