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Senior Audience Growth and GTM Marketing Strategist with 20+ years of experience building, launching, and scaling audience-led brands across entertainment, gaming, media, and emerging technology. Known for setting the pace and staying ahead of the curve in digital and retail innovation—turning attention into registrations, participation, subscriptions, purchases, and long-term community value. With hands-on leadership across B2B and B2C—especially in grey and regulated markets—Lynn builds measurable full-funnel acquisition and retention systems (paid social, CRM, loyalty, gamification, creator/clipping culture, and affiliate-tracked conversions). Brings a startup founder’s energy, C-suite strategic depth, and a nurturing, mentoring approach to multidisciplinary teams and stakeholder alignment.…Senior Audience Growth and GTM Marketing Strategist with 20+ years of experience building, launching, and scaling audience-led brands across entertainment, gaming, media, and emerging technology. Known for setting the pace and staying ahead of the curve in digital and retail innovation—turning attention into registrations, participation, subscriptions, purchases, and long-term community value. With hands-on leadership across B2B and B2C—especially in grey and regulated markets—Lynn builds measurable full-funnel acquisition and retention systems (paid social, CRM, loyalty, gamification, creator/clipping culture, and affiliate-tracked conversions). Brings a startup founder’s energy, C-suite strategic depth, and a nurturing, mentoring approach to multidisciplinary teams and stakeholder alignment.

Lynn Pearce de Freitas

Brand Strategist, Marketing Strategist, Affiliate Marketer, +7

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Senior Audience Growth and GTM Marketing Strategist with 20+ years of experience building, launching, and scaling audience-led brands across entertainment, gaming, media, and emerging technology. Known for setting the pace and staying ahead of the curve in digital and retail innovation—turning attention into registrations, participation, subscriptions, purchases, and long-term community value. With hands-on leadership across B2B and B2C—especially in grey and regulated markets—Lynn builds measurable full-funnel acquisition and retention systems (paid social, CRM, loyalty, gamification, creator/clipping culture, and affiliate-tracked conversions). Brings a startup founder’s energy, C-suite strategic depth, and a nurturing, mentoring approach to multidisciplinary teams and stakeholder alignment.…Senior Audience Growth and GTM Marketing Strategist with 20+ years of experience building, launching, and scaling audience-led brands across entertainment, gaming, media, and emerging technology. Known for setting the pace and staying ahead of the curve in digital and retail innovation—turning attention into registrations, participation, subscriptions, purchases, and long-term community value. With hands-on leadership across B2B and B2C—especially in grey and regulated markets—Lynn builds measurable full-funnel acquisition and retention systems (paid social, CRM, loyalty, gamification, creator/clipping culture, and affiliate-tracked conversions). Brings a startup founder’s energy, C-suite strategic depth, and a nurturing, mentoring approach to multidisciplinary teams and stakeholder alignment.

Available to hire

Senior Audience Growth and GTM Marketing Strategist with 20+ years of experience building, launching, and scaling audience-led brands across entertainment, gaming, media, and emerging technology. Known for setting the pace and staying ahead of the curve in digital and retail innovation—turning attention into registrations, participation, subscriptions, purchases, and long-term community value.

With hands-on leadership across B2B and B2C—especially in grey and regulated markets—Lynn builds measurable full-funnel acquisition and retention systems (paid social, CRM, loyalty, gamification, creator/clipping culture, and affiliate-tracked conversions). Brings a startup founder’s energy, C-suite strategic depth, and a nurturing, mentoring approach to multidisciplinary teams and stakeholder alignment.

Skills

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Intermediate

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Language

Work Experience

CMO / GTM Consultant at Urban Games Ltd (CEO: AffMeta)

January 1, 2021 - Present

Developed a comprehensive 360° GTM and audience-growth strategy remotely for US-based Ambitious Entertainment, combining tentpole launch planning with creators/influencers/clippers, paid amplification, AEO/GEO discovery, first-party audience capture, CRM/membership, and affiliate-tracked conversion for entertainment IP (e.g., Tehk City, Cancel Me). Built AffMeta as an affiliate onboarding proposition that converts fragmented attention into segmented, partner-ready demand via creator distribution, gamified engagement, CRM intelligence, and partner routing. Designed KPI models across registrations, engagement, CRM opt-in, creator performance, affiliate conversion, sponsor value, and source attribution; created opt-in-led CRM/gamification/loyalty journeys with missions, leaderboards, progression tiers, and automated nurture flows. Developed commercial packaging and GTM execution plans for pilots, tentpole race-weekend activations, show releases, creator campaigns, and investor proof poin

CEO at Mobius Interactive Ltd

January 1, 2020 - January 1, 2021

Delivered three full-funnel launches across Germany, Brazil, Canada, and India within three months. Led GTM, acquisition, CRM, affiliate, creative/content production, and vendor management, building a cross-functional launch model aligned with product, operations, creative, vendors, and executive stakeholders. Established acquisition funnels across paid, affiliate, SEO, content, CRM, and direct marketing, ensuring operational rhythm and growth performance alignment across markets and teams.

Interim Head of Marketing at The iGaming Group

January 1, 2019 - January 1, 2019

Unified multiple B2B divisions into one group brand and commercial structure, including new website, content strategy, and GTM framework. Implemented HubSpot CRM to support sales, account management, product and marketing alignment, including ABM and tentpole marketing events, PR, and reputation management. Standardized processes and operating cadence for coordinated marketing and commercial execution.

Head of Marketing at OGaming

January 1, 2019 - January 1, 2020

Led acquisition, content, SEO, PR, affiliate marketing, CRM, and market expansion for multiple international gaming brands, including two GTM launches from Malta. Built CRM and affiliate platform infrastructure with NetRefer alongside customer service and launch operations. Supported expansion across Germany, Austria, Finland, Canada, Brazil, and India using localization, content programs, and performance analysis. Coordinated multi-market marketing execution and lifecycle/retention planning to improve customer value and partner performance.

Head of Marketing at Pragmatic Play

January 1, 2017 - January 1, 2018

Led international B2B and B2C marketing campaigns spanning brand strategy, PR, events, product marketing, digital marketing, merchandising, and game-release communications. Provided partner-facing sales support and strengthened alignment between Product, Creative, Commercial, and Account Management teams. Managed major industry exhibition presence (ICE, iGB) to build brand visibility and commercial opportunities. Relocated from Gibraltar to Malta to support stronger mentorship and operating rhythm for account management; introduced ABM and improved partner performance.

Strategic Marketing & Operations Manager at Tabella

January 1, 2015 - January 1, 2017

Led brand strategy, marketing, and operations across CRM, loyalty, lifecycle, and acquisition support for 26 global casino brands. Worked across SEO, affiliate networks, landing pages, email, VIP program, and content/product delivery. Scaled the operation to $12M+ monthly revenue in the first year by improving acquisition effectiveness, retention mechanics, and operational reporting. Coordinated workflows across multi-market and time-zone teams.

Digital Marketing Manager at Julian International (BetOnline)

January 1, 2013 - January 1, 2014

Owned affiliate marketing commercially and managed a 10+ person CRM and creative team supporting global acquisition. Executed the 0-to-1 launch of Sportsbetting.ag and integrated casino and poker products into the sportsbook brand to improve cross-vertical LTV. Held senior marketing, digital, creative studio, and operations leadership roles across poker networks, sportsbook/casino launches, and retail-to-online affiliate marketing, including agency operations and international campaign delivery.