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Results-driven digital communication professional with a unique blend of luxury retail expertise, creative design, and international trade experience. Proven track record scaling business revenue through data-backed advertising, visual storytelling, and cross-cultural brand positioning, with specialized experience across the China–Australia–Europe trade corridor. Bridges the gap between high-end aesthetics and technical digital performance, combining audience/creator strategy with technology-driven communication to deliver measurable outcomes.…Results-driven digital communication professional with a unique blend of luxury retail expertise, creative design, and international trade experience. Proven track record scaling business revenue through data-backed advertising, visual storytelling, and cross-cultural brand positioning, with specialized experience across the China–Australia–Europe trade corridor. Bridges the gap between high-end aesthetics and technical digital performance, combining audience/creator strategy with technology-driven communication to deliver measurable outcomes.

Estelle Chen

Digital Marketer, Marketing Analyst, Brand Strategist, +2

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Results-driven digital communication professional with a unique blend of luxury retail expertise, creative design, and international trade experience. Proven track record scaling business revenue through data-backed advertising, visual storytelling, and cross-cultural brand positioning, with specialized experience across the China–Australia–Europe trade corridor. Bridges the gap between high-end aesthetics and technical digital performance, combining audience/creator strategy with technology-driven communication to deliver measurable outcomes.…Results-driven digital communication professional with a unique blend of luxury retail expertise, creative design, and international trade experience. Proven track record scaling business revenue through data-backed advertising, visual storytelling, and cross-cultural brand positioning, with specialized experience across the China–Australia–Europe trade corridor. Bridges the gap between high-end aesthetics and technical digital performance, combining audience/creator strategy with technology-driven communication to deliver measurable outcomes.

Available to hire

Results-driven digital communication professional with a unique blend of luxury retail expertise, creative design, and international trade experience. Proven track record scaling business revenue through data-backed advertising, visual storytelling, and cross-cultural brand positioning, with specialized experience across the China–Australia–Europe trade corridor.

Bridges the gap between high-end aesthetics and technical digital performance, combining audience/creator strategy with technology-driven communication to deliver measurable outcomes.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Advanced

Spanish; Castilian

Beginner

Work Experience

Asian Market Community Manager at MO CILA B

January 1, 2026 - Present

Developed social media strategy and tailored content for the Chinese market. Produced video production, community engagement, and brand storytelling for Asian football fans. Conducted market research, competitive analysis, and expansion strategy across Asia.

Luxury Brand Consultant at Bottega Veneta

December 1, 2025 - June 1, 2026

Executed high-impact merchandising and in-store campaign execution aligned with trade marketing briefs, increasing conversions during promotional periods. Managed high-value VIP portfolios using CRM strategies to drive repeat engagement and maximize customer experience. Spearheaded product education and in-store reactivation support, contributing to top monthly performance outcomes.

Marketing & International Advertising Coordinator at Dongguan Yiyue Textile Co., Ltd.

December 1, 2024 - June 1, 2026

Leverage digital analytics and campaign optimization for international B2B textile trade; deliver consistent branding across cross-border channels; produce targeted social campaigns and manage website content and performance tracking.

Marketing & International Advertising Coordinator at Dongguan Yiyue Textile Co., Ltd.

December 1, 2024 - June 1, 2026

Led digital advertising strategies and brand positioning for international textile distribution across global markets. Directed visual communication and graphic design for promotional assets for import/export campaigns. Managed cross-border advertising logistics, ensuring consistent brand messaging across diverse international distribution channels. Leveraged digital analytics to optimize campaign reach and conversion for B2B global trade. Coordinated brand identity and digital marketing strategy, scaling monthly revenue to approximately 300,000 CNY. Designed and executed targeted social media campaigns generating 100,000 CNY in monthly digital revenue through content. Developed data-informed loyalty programs and promotional events, applying go-to-market principles to drive business growth. Managed website content and design via WordPress, tracked performance with Google Analytics, and coordinated editorial planning, content calendars, and distribution.

Senior Client Development Specialist at Christian Dior

May 1, 2023 - January 1, 2025

Spearheaded product launches and in-store reactivations integrating storytelling, masterclass events, product education, and data-driven sales tactics. Consistently ranked among top 3 monthly performers and received the Top Seller Award for excellence in luxury brand representation. Managed a high-value VIP portfolio using CRM strategies to drive repeat engagement and maximize customer experience. Implemented visual merchandising and in-store campaign execution aligned with the Trade Marketing brief, increasing conversion during promotional periods.

Business & Marketing Manager at Yi Wot (Yi Wu) Restaurant Group

June 1, 2019 - July 1, 2022

Executed visual merchandising strategies aligning high-end store aesthetics with real-time sales performance data. Developed a consultative brand narrative for premium products, focusing on solution alignment and long-term client loyalty. Used digital tools to monitor the success of in-store activations and optimize omnichannel customer journey performance.