Social Media Manager, Content Creator at CulangexStudios

Built and managed organized Notion content calendars around clear content pillars for a diverse roster of clients, including sports brands, med spas, and podcast channels. Captured on-site content, edited short-form videos quickly using CapCut workflows, and posted across platforms while using Claude AI and ChatGPT to draft engaging captions, brainstorm video concepts, and speed up scriptwriting across multiple brand voices. Developed organic strategies and content calendars for fit and wellness, podcasts, fashion, and real estate while maintaining strict brand voice and compliance. Applied social SEO techniques such as keyword-optimized captions, on-screen text, and trending sounds to maximize search discovery and organic reach; managed front-line engagement through DMs/comments, nurtured UGC, and tracked monthly performance metrics to refine creative strategy.

Social Media Specialist & Digital Content Creator at Freelance

Partnered as an independent contractor with local and regional brands across beauty, wellness, sports, and lifestyle to execute targeted promotional campaigns and elevate digital presence. Developed multi-channel campaign strategies and wrote promotional copy including scriptwriting, ad copy, and video captions to launch product lines and boost brand awareness. Authored campaign copy, promotional email messaging, and video scripts tailored to each client’s target audience and brand tone. Moderated community interactions across TikTok, Instagram, and Threads to turn social engagement into warm leads.