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Video editor with 5+ years cutting high-volume performance creative for scaled CPG and D2C brands. Experienced across paid social and creator-led formats, with fast iteration cycles, platform-native editing, and data-informed re-cuts to improve hook performance and CPA. Recently edited paid social for a $1B-valued beverage brand, supporting national campaign deliverables and partnerships (including Adam Devine and MrBeast). Known for 24–48 hour turnaround, shipping 70+ assets per month, maintaining brand standards across multiple concurrent campaigns, and collaborating closely with media buyers using performance reporting to decide what to cut next.…Video editor with 5+ years cutting high-volume performance creative for scaled CPG and D2C brands. Experienced across paid social and creator-led formats, with fast iteration cycles, platform-native editing, and data-informed re-cuts to improve hook performance and CPA. Recently edited paid social for a $1B-valued beverage brand, supporting national campaign deliverables and partnerships (including Adam Devine and MrBeast). Known for 24–48 hour turnaround, shipping 70+ assets per month, maintaining brand standards across multiple concurrent campaigns, and collaborating closely with media buyers using performance reporting to decide what to cut next.

Jamal Anthony

Video Editor, Videographer, Content Producer, +3

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Video editor with 5+ years cutting high-volume performance creative for scaled CPG and D2C brands. Experienced across paid social and creator-led formats, with fast iteration cycles, platform-native editing, and data-informed re-cuts to improve hook performance and CPA. Recently edited paid social for a $1B-valued beverage brand, supporting national campaign deliverables and partnerships (including Adam Devine and MrBeast). Known for 24–48 hour turnaround, shipping 70+ assets per month, maintaining brand standards across multiple concurrent campaigns, and collaborating closely with media buyers using performance reporting to decide what to cut next.…Video editor with 5+ years cutting high-volume performance creative for scaled CPG and D2C brands. Experienced across paid social and creator-led formats, with fast iteration cycles, platform-native editing, and data-informed re-cuts to improve hook performance and CPA. Recently edited paid social for a $1B-valued beverage brand, supporting national campaign deliverables and partnerships (including Adam Devine and MrBeast). Known for 24–48 hour turnaround, shipping 70+ assets per month, maintaining brand standards across multiple concurrent campaigns, and collaborating closely with media buyers using performance reporting to decide what to cut next.

Available to hire

Video editor with 5+ years cutting high-volume performance creative for scaled CPG and D2C brands. Experienced across paid social and creator-led formats, with fast iteration cycles, platform-native editing, and data-informed re-cuts to improve hook performance and CPA.

Recently edited paid social for a $1B-valued beverage brand, supporting national campaign deliverables and partnerships (including Adam Devine and MrBeast). Known for 24–48 hour turnaround, shipping 70+ assets per month, maintaining brand standards across multiple concurrent campaigns, and collaborating closely with media buyers using performance reporting to decide what to cut next.

Skills

Adobe After Effects

Adobe Premiere Pro

DaVinci Resolve Studio

Hook

Video Advert

Work Experience

Video Editor at Cirkul Inc.

January 1, 2024 - July 1, 2026

Edited the paid social creative behind a seven-figure monthly media spend across Meta, TikTok, Snapchat, and YouTube for a $1B-valued, nine-figure revenue beverage brand. Contributed to Cirkul’s national Super Bowl campaign deliverables and supported broadcast standards alongside a continuous slate of social and digital work. Cut paid social from talent partnerships (including Adam Devine and MrBeast), adapting high-production, creator-led footage into platform-native performance assets. Shipped 70+ ad variants per month across UGC, creator, demo, and testimonial formats; scaled performance from seven-figure lifetime spend and held top-10 spend in multiple consecutive quarters. Worked with the paid media team in weekly performance reviews and live calls, translating creative reporting into the next round of hooks, angles, and formats. Re-cut and rebuilt hooks based on reporting, improving 3-second hold rate from 26% to 38% and reducing CPA by 24% versus original cuts. Turned creator

Videographer & Content Creator at Demand Exposure

October 1, 2022 - January 1, 2024

Shot and edited paid social and product-launch creative for 20+ consumer and D2C clients, turning founder/UGC and influencer/studio footage into conversion-focused ads. Owned end-to-end production across camera, lighting, audio, editing, color, and delivery on lean budgets—averaging 4 shoots and 30+ finished assets per month. Built hook-first cuts for Meta, TikTok, and YouTube, iterating messaging with marketing teams based on live ad performance. Adopted AI-assisted editing workflows to compress post-production and reduce average turnaround from 5 days to 2.

Freelance Video Editor

December 1, 2021 - October 1, 2022

Produced branded, educational, and promotional videos for 15+ D2C and consumer clients from concept through final delivery. Handled the full stack end-to-end including camera, lighting, audio, editing, color, platform formatting, and exports across Meta, TikTok, and YouTube. Managed client relationships, revisions, and delivery schedules directly, with the majority returning for repeat engagements.