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I’m Rikki, an experienced content strategist and UX copywriter focused on creating user-friendly, conversion-minded experiences across digital platforms. With 15+ years across editorial, commercial, digital marketing, and website copywriting, I build user path ways, storytelling-led content, and valuable written assets. Known for problem-solving, strong stakeholder collaboration, and a user-first approach, I enjoy turning strategic insights into actionable content direction. I’ve worked closely with UX designers on complex sites, and I continually optimize for engagement and outcomes through clear UX copy, content editing, analytics, and SEO-aware strategy.…I’m Rikki, an experienced content strategist and UX copywriter focused on creating user-friendly, conversion-minded experiences across digital platforms. With 15+ years across editorial, commercial, digital marketing, and website copywriting, I build user path ways, storytelling-led content, and valuable written assets. Known for problem-solving, strong stakeholder collaboration, and a user-first approach, I enjoy turning strategic insights into actionable content direction. I’ve worked closely with UX designers on complex sites, and I continually optimize for engagement and outcomes through clear UX copy, content editing, analytics, and SEO-aware strategy.

Rikki Hodge

UX Writer, Content Strategist, Digital Marketer, +1

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I’m Rikki, an experienced content strategist and UX copywriter focused on creating user-friendly, conversion-minded experiences across digital platforms. With 15+ years across editorial, commercial, digital marketing, and website copywriting, I build user path ways, storytelling-led content, and valuable written assets. Known for problem-solving, strong stakeholder collaboration, and a user-first approach, I enjoy turning strategic insights into actionable content direction. I’ve worked closely with UX designers on complex sites, and I continually optimize for engagement and outcomes through clear UX copy, content editing, analytics, and SEO-aware strategy.…I’m Rikki, an experienced content strategist and UX copywriter focused on creating user-friendly, conversion-minded experiences across digital platforms. With 15+ years across editorial, commercial, digital marketing, and website copywriting, I build user path ways, storytelling-led content, and valuable written assets. Known for problem-solving, strong stakeholder collaboration, and a user-first approach, I enjoy turning strategic insights into actionable content direction. I’ve worked closely with UX designers on complex sites, and I continually optimize for engagement and outcomes through clear UX copy, content editing, analytics, and SEO-aware strategy.

Available to hire

I’m Rikki, an experienced content strategist and UX copywriter focused on creating user-friendly, conversion-minded experiences across digital platforms. With 15+ years across editorial, commercial, digital marketing, and website copywriting, I build user path ways, storytelling-led content, and valuable written assets.

Known for problem-solving, strong stakeholder collaboration, and a user-first approach, I enjoy turning strategic insights into actionable content direction. I’ve worked closely with UX designers on complex sites, and I continually optimize for engagement and outcomes through clear UX copy, content editing, analytics, and SEO-aware strategy.

Skills

Copywriting

SEO Copywriting

Branding

Experience Level

Copywriting

Expert

SEO Copywriting

Expert

Branding

Intermediate

Work Experience

Senior Content Strategist at nib Group

January 1, 2023 - Present

Led end-to-end integrated digital marketing campaign management, including development and execution, ensuring alignment to nib’s strategic goals and supporting transition from healthcare payer to healthcare partner. Collaborated with internal business areas, marketing & digital teams, and external agencies to capture diverse needs and support marketing initiatives across the content lifecycle. Oversaw content strategy creation, implementation, and optimization, including development of content for new channels to enhance member engagement. Managed digital assets and oversaw production of creative briefs and content deliverables. Identified and integrated relevant innovative thought and new user-centric opportunities to drive engagement, while staying current with industry trends and best practices to improve campaign outcomes.

Senior / UX Copywriter at Zimple Digital

January 1, 2017 - January 1, 2023

Developed written content for digital marketing clients and website development clients, collaborating with the digital marketing team on the strategic direction of digital content marketing strategies. Worked with design teams to produce website copy grounded in UX best practices, ensuring user experience came first. Led and created content including blogs and website copy to support digital marketing strategies. Supported growth of written content and UX copywriting for both digital marketing and website clients, while maintaining strong stakeholder relationships with internal teams and external partners throughout campaign and content lifecycles.

Managing Editor at Beauticate

January 1, 2016 - January 1, 2018

Managing Editor role (work dates provided only as a range).

Features, Beauty and Travel Writer at Are Media

January 1, 2012 - January 1, 2015

Features, Beauty and Travel Writer (work dates provided only as a range).