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Creative social media manager and content strategist specialising in UGC and campaign delivery for global brands. Experienced in planning, creating and optimising TikTok, Instagram and Reels content, partnering with influencers and creators, and turning performance data into actionable insights. Passionate about authentic, community-focused storytelling that drives measurable results—while building real connections with audiences. Known for managing end-to-end campaigns from concept and scripting through to analytics and reporting.…Creative social media manager and content strategist specialising in UGC and campaign delivery for global brands. Experienced in planning, creating and optimising TikTok, Instagram and Reels content, partnering with influencers and creators, and turning performance data into actionable insights. Passionate about authentic, community-focused storytelling that drives measurable results—while building real connections with audiences. Known for managing end-to-end campaigns from concept and scripting through to analytics and reporting.

Anna Duke

Social Media Manager, Content Strategist, UGC Creator, +2

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Creative social media manager and content strategist specialising in UGC and campaign delivery for global brands. Experienced in planning, creating and optimising TikTok, Instagram and Reels content, partnering with influencers and creators, and turning performance data into actionable insights. Passionate about authentic, community-focused storytelling that drives measurable results—while building real connections with audiences. Known for managing end-to-end campaigns from concept and scripting through to analytics and reporting.…Creative social media manager and content strategist specialising in UGC and campaign delivery for global brands. Experienced in planning, creating and optimising TikTok, Instagram and Reels content, partnering with influencers and creators, and turning performance data into actionable insights. Passionate about authentic, community-focused storytelling that drives measurable results—while building real connections with audiences. Known for managing end-to-end campaigns from concept and scripting through to analytics and reporting.

Available to hire

Creative social media manager and content strategist specialising in UGC and campaign delivery for global brands. Experienced in planning, creating and optimising TikTok, Instagram and Reels content, partnering with influencers and creators, and turning performance data into actionable insights.

Passionate about authentic, community-focused storytelling that drives measurable results—while building real connections with audiences. Known for managing end-to-end campaigns from concept and scripting through to analytics and reporting.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Work Experience

Bar Manager at Planet Wax

January 1, 2024 - January 1, 2025

Led a team in a fast-paced customer-facing environment while maintaining excellent customer service and overseeing daily operations.

Client Partnerships & UGC Campaign Manager at Hidden Gems Ireland

January 1, 2022 - December 31, 2023

Managed UGC campaigns from client brief through to delivery. Developed campaign concepts, selected and coordinated creators, and led client meetings while managing stakeholder relationships. Analysed campaign performance and produced reporting. Delivered campaigns across FMCG, hospitality and lifestyle brands.

Freelance Social Media Manager & Content Creator at Self-Employed

January 1, 2022 - Present

Planned and delivered social media campaigns from concept to completion, producing engaging short-form content across TikTok, Instagram and Reels. Developed creative concepts and scripts, handled filming and editing, and built content strategies for brand campaigns. Managed influencer and UGC campaigns to ensure creative alignment with brand objectives and KPIs. Analysed campaign performance, audience insights and social analytics to optimise results. Worked with brands including L'Oréal, Garnier, Moonpig, Wild, La Roche-Posay, BrewDog and Five Guys.

Founder at Children's Swimming School

January 1, 2011 - January 1, 2023

Founded and ran a children's swimming school for 12 years, building a loyal customer base while managing day-to-day operations, bookings and business development.