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Experienced Digital Marketer blending strategic thinking, creative direction, and ROI-driven execution to grow brands, build engaged communities, and maximize content performance across digital platforms. Proven ability to translate brand objectives into impactful social and digital campaigns that drive measurable business outcomes, strengthen brand equity, and deliver sustained audience growth.…

Phenyo Mooke

Digital Marketer, Social Media Manager, Influencer Marketing Manager, +1

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Experienced Digital Marketer blending strategic thinking, creative direction, and ROI-driven execution to grow brands, build engaged communities, and maximize content performance across digital platforms. Proven ability to translate brand objectives into impactful social and digital campaigns that drive measurable business outcomes, strengthen brand equity, and deliver sustained audience growth.…

Available to hire

Experienced Digital Marketer blending strategic thinking, creative direction, and ROI-driven execution to grow brands, build engaged communities, and maximize content performance across digital platforms. Proven ability to translate brand objectives into impactful social and digital campaigns that drive measurable business outcomes, strengthen brand equity, and deliver sustained audience growth.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Tswana

Intermediate

Work Experience

Social Media Lead at Vodacom (sponsorship)

January 1, 2025 - Present

Led social media campaign strategy and execution directly supporting Vodacom’s key objective of improving brand sentiment. Improved positive sentiment from 49% to 78%, delivered over 90 million video views, and maintained negative sentiment below 4%.

Senior Social Manager at WPP (brands: Nando’s, BMW, Jack Daniel’s, Comfort Fabric Softener)

January 1, 2023 - January 1, 2025

Shifted social media marketing from conversation-led tactics to performance-driven strategies. Integrated product placements and strategic calls-to-action to drive measurable business results while enhancing brand equity across client brands.

Social Media Lead (brands: Carling Black Label, Castle Lite, Flying Fish) at AB-InBev

January 1, 2019 - January 1, 2023

Led social media strategy for three of South Africa’s leading beer brands. Consistently maintained top-three rankings in share of voice and brand salience across the beer category and broader alcohol market for four consecutive years.

Digital & Influencer Manager at Riverbed (brands: Nedbank, Barloworld, Diageo, aware.org, Nestlé, PPC Cement)

January 1, 2017 - January 1, 2019

Accelerated growth of Riverbed’s digital offering by building client confidence in digital marketing. Drove migration of full digital portfolios to the agency and delivered award-winning work recognized by Assgai, Prism, and Loerie Awards.

Social Media Manager at MTN South Africa

January 1, 2015 - January 1, 2017

Developed a focused, always-on strategy that provided each product dedicated visibility while creating a separate customer service platform to handle queries and strengthen customer retention, keeping marketing efforts at maximum performance.

Community Manager at Left Right Advertising (brands: BIC, AUDI Dealerships)

January 1, 2013 - January 1, 2015

Partnered with experiential branding teams to turn limited-budget activations into high-performing social content.