Phenyo Mooke
Experienced Digital Marketer blending strategic thinking, creative direction, and ROI-driven execution to grow brands, build engaged communities, and maximize content performance across digital platforms.
About
Experienced Digital Marketer blending strategic thinking, creative direction, and ROI-driven execution to grow brands, build engaged communities, and maximize content performance across digital platforms. Proven ability to translate brand objectives into impactful social and digital campaigns that drive measurable business outcomes, strengthen brand equity, and deliver sustained audience growth.
- 13 years' experience
- Joined August 2026
Skills· 10
Languages
- EnglishFluent
- TswanaIntermediate
Industry experience
- Media & Entertainment
- Professional Services
- Consumer Goods
- Retail
Work experience· 6 roles
Led social media campaign strategy and execution directly supporting Vodacom’s key objective of improving brand sentiment. Improved positive sentiment from 49% to 78%, delivered over 90 million video views, and maintained negative sentiment below 4%.
Shifted social media marketing from conversation-led tactics to performance-driven strategies. Integrated product placements and strategic calls-to-action to drive measurable business results while enhancing brand equity across client brands.
Led social media strategy for three of South Africa’s leading beer brands. Consistently maintained top-three rankings in share of voice and brand salience across the beer category and broader alcohol market for four consecutive years.
Education
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