DAYANA NURMANOVA

Contributed to achieving 444% of the daily sales target after implementing a revised content strategy and launching UGC campaigns (₸501,200 revenue vs ₸112,903 target). Increased social media reach from ~200K to 600K views (+200%) and grew the Instagram community by 1,200+ followers. Led development and implementation of a new content strategy centered on niche fragrance storytelling, customer education, and brand positioning. Built and managed UGC collaborations including creator sourcing, negotiations, briefing, and campaign coordination. Developed brand positioning and marketing strategy, planned promotional campaigns and product launches, conducted competitor analysis for market opportunities, and coordinated work with designers, photographers, videographers, and content creators.

Increased bento cake sales by approximately 6x, growing demand from 3–4 weekly orders to 3–4 daily orders through pricing optimization, product repositioning, and creative marketing campaigns. Collaborated with the production technologist to recalculate product costs and define a competitive pricing strategy. Increased average video views from 1–2K to 4–8K (+200–300%) by redesigning content strategy and grew the Instagram community by 800+ followers per month. Shifted storytelling toward product and craftsmanship to improve engagement and support sales growth. Developed seasonal campaigns, gift box concepts, and promotional offers; conducted competitor analysis to strengthen positioning in the local premium confectionery market.

Generated 1,793 qualified leads in one month (79% above target) and increased monthly social reach by 190K–200K views on average. Grew the community by 3K+ followers in three months. Produced 20 Reels and 5 social media posts monthly and created 10 ad creatives per month for paid campaigns. Managed daily lead flow of 70–90 inquiries and coordinated with sales for timely processing. Led end-to-end marketing activities including strategy, SMM, paid advertising, budget planning, and content production, established the brand’s tone of voice, created commercial proposals, and launched first branded media and merchandise projects.