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Innovative and strategic Content Lead with experience in SEO, digital and brand marketing, optimizing multi-brand content and leading high-performing teams. I build pillar & cluster content strategies, develop scalable systems, and guide teams to improve brand positioning, search visibility, and revenue outcomes. I turn insights into messaging angles, scalable content, and brand positioning—using research, competitor analysis, KPI tracking, and cross-functional collaboration to drive measurable growth across organic, paid, and PR channels.…Innovative and strategic Content Lead with experience in SEO, digital and brand marketing, optimizing multi-brand content and leading high-performing teams. I build pillar & cluster content strategies, develop scalable systems, and guide teams to improve brand positioning, search visibility, and revenue outcomes. I turn insights into messaging angles, scalable content, and brand positioning—using research, competitor analysis, KPI tracking, and cross-functional collaboration to drive measurable growth across organic, paid, and PR channels.

Shanaiya Maria Azavedo

Content Strategist, SEO Expert, Digital Marketer, +2

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Innovative and strategic Content Lead with experience in SEO, digital and brand marketing, optimizing multi-brand content and leading high-performing teams. I build pillar & cluster content strategies, develop scalable systems, and guide teams to improve brand positioning, search visibility, and revenue outcomes. I turn insights into messaging angles, scalable content, and brand positioning—using research, competitor analysis, KPI tracking, and cross-functional collaboration to drive measurable growth across organic, paid, and PR channels.…Innovative and strategic Content Lead with experience in SEO, digital and brand marketing, optimizing multi-brand content and leading high-performing teams. I build pillar & cluster content strategies, develop scalable systems, and guide teams to improve brand positioning, search visibility, and revenue outcomes. I turn insights into messaging angles, scalable content, and brand positioning—using research, competitor analysis, KPI tracking, and cross-functional collaboration to drive measurable growth across organic, paid, and PR channels.

Available to hire

Innovative and strategic Content Lead with experience in SEO, digital and brand marketing, optimizing multi-brand content and leading high-performing teams. I build pillar & cluster content strategies, develop scalable systems, and guide teams to improve brand positioning, search visibility, and revenue outcomes.

I turn insights into messaging angles, scalable content, and brand positioning—using research, competitor analysis, KPI tracking, and cross-functional collaboration to drive measurable growth across organic, paid, and PR channels.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Language

Work Experience

Content Lead (Marketing, SEO & Brand Strategy) at Best Student Halls, Pune

September 1, 2024 - Present

Led SEO research, competitor analysis, and performance tracking, delivering a 9K net increase in Google search rankings for a sister brand. Directed and designed an editorial calendar to improve content delivery for blogs and landing pages, integrating PR, paid, digital, print, and transit advertising across campaigns. Recruited, managed, and mentored a team of 7 writers, setting editorial benchmarks and workflow efficiency. Spearheaded rebranding across three sister companies to ensure brand alignment and organic growth to 1st position in SEO rankings. Coordinated with stakeholders including sales, delivery, and tech teams to translate buyer trends and business objectives into content systems that resonate with clients, boost revenue, and shorten sales cycles.

Content Writer at Lexicon Rainbow Therapy and Child Development Center, Pune

September 1, 2022 - April 1, 2023

Developed educational content on Neurodevelopmental Disorders and Therapies, resulting in a 30% increase in engagement. Translated clinical concepts into high-impact narratives, increasing positive feedback and user interaction by 20%. Enhanced brand visibility by 25% through a targeted social media strategy.