Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

Marketing leader with 15+ years’ experience driving measurable growth across B2C eCommerce and multichannel, data-driven campaigns. Focused on full-funnel marketing strategy, brand consistency and performance across every customer touchpoint. Hands-on in PPC strategy, CRM optimisation, agency management and cross-functional leadership—delivering high-performing campaigns on time and within budget by combining analytics with strategic planning.…Marketing leader with 15+ years’ experience driving measurable growth across B2C eCommerce and multichannel, data-driven campaigns. Focused on full-funnel marketing strategy, brand consistency and performance across every customer touchpoint. Hands-on in PPC strategy, CRM optimisation, agency management and cross-functional leadership—delivering high-performing campaigns on time and within budget by combining analytics with strategic planning.

Roz Francis

PPC Manager, Digital Marketer, Conversion Rate Optimization Expert, +2





Marketing leader with 15+ years’ experience driving measurable growth across B2C eCommerce and multichannel, data-driven campaigns. Focused on full-funnel marketing strategy, brand consistency and performance across every customer touchpoint. Hands-on in PPC strategy, CRM optimisation, agency management and cross-functional leadership—delivering high-performing campaigns on time and within budget by combining analytics with strategic planning.…Marketing leader with 15+ years’ experience driving measurable growth across B2C eCommerce and multichannel, data-driven campaigns. Focused on full-funnel marketing strategy, brand consistency and performance across every customer touchpoint. Hands-on in PPC strategy, CRM optimisation, agency management and cross-functional leadership—delivering high-performing campaigns on time and within budget by combining analytics with strategic planning.

Available to hire

Marketing leader with 15+ years’ experience driving measurable growth across B2C eCommerce and multichannel, data-driven campaigns. Focused on full-funnel marketing strategy, brand consistency and performance across every customer touchpoint.

Hands-on in PPC strategy, CRM optimisation, agency management and cross-functional leadership—delivering high-performing campaigns on time and within budget by combining analytics with strategic planning.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Work Experience

Senior Marketing Manager (UK) at Woolroom | UK

February 1, 2026 - Present

Head of UK marketing and digital strategy for a premium bedding brand. Led UK marketing strategy to drive YoY sales growth of 72% (March), 35% (April), 82% (May) and 59% (June) while increasing profit margins, maximising ROI and delivering campaigns within budget. Oversaw end-to-end Sony Pictures movie brand collaboration across Meta, YouTube, Demand Gen, influencer partnerships, PR and a dedicated landing page. Launched a new PPC strategy by analysing performance, budget allocation and channel attribution to improve ROAS and drive sales growth. Managed a small marketing team and enhanced CRM via automated email flows and product-led, educational USP-focused messaging. Directed a large-scale photoshoot, delivering significantly more photo/video assets at ~50% lower cost than previous brand shoots.

Senior Marketing Manager (Head of marketing and digital strategy) at Britt’s Superfoods

April 1, 2024 - February 1, 2026

Led marketing and digital strategy for a premium eCommerce nutrition/wellness brand. Directed the multi-channel marketing calendar, seasonal campaigns and new product launches, delivering 20% YoY online revenue growth across the UK and Europe. Used customer insights, segmentation data and digital performance metrics (Google Analytics and Meta) to inform actionable PPC and SEO strategies, improving targeting, messaging and conversion. Managed an in-house marketing team and external agencies, delivering against KPIs while overseeing website optimisation, CRM, Meta and Google Ads, SEO, influencer marketing and PR. Owned forecasting, margin analysis, budget management and trading insights to support commercial decision-making.

Digital Ecommerce Marketing (eCommerce transformation) at Pets & Friends

August 1, 2020 - April 1, 2024

Supported the relaunch of the company’s Shopify website, improving underperforming digital channels and accelerating online growth. Led an eCommerce transformation delivering 600% sales growth within the first eight months after a major Shopify relaunch and improved digital trading strategy. Owned the trading calendar, website content and promotional strategy, aligning category performance, product launches and marketing campaigns with commercial objectives. Implemented UX and CRO improvements through systematic A/B testing and customer journey analysis, increasing engagement by 30% and improving repeat purchase rates. Led CRM and customer loyalty initiatives that increased ROI, average order value, customer lifetime value and year-on-year revenue growth.

Marketing Manager at Dunelm

March 1, 2018 - July 1, 2020

Led a marketing team to deliver multichannel seasonal campaigns, sale events and new product launches, supporting both digital and in-store marketing with a focus on brand consistency and customer insight through end-to-end project management. Provided creative direction and design standards for new campaigns, approving photography, packaging, POS, website hubs and social assets; project-managed cross-functional teams to deliver seasonal launches and product ranges on time while maintaining 100% on-schedule delivery during a 33% increase in project volume. Owned multichannel execution across web, email, POS and paid/social to ensure content quality, brand coherence and smooth rollout across in-store and online environments.