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Creative marketing and brand strategy professional with 5+ years leading impactful storytelling, brand identity and creative content production. Directed creative strategy across multiple editions at COTE Magazine Switzerland, partnering with luxury and lifestyle brands and overseeing ~90 issues with strict quality and production timelines. Founder of a fashion resale brand where I build identity and community through live social commerce on Whatnot—creating the styling, content and storytelling that drive sales, from sourcing and curation to customer experience.…Creative marketing and brand strategy professional with 5+ years leading impactful storytelling, brand identity and creative content production. Directed creative strategy across multiple editions at COTE Magazine Switzerland, partnering with luxury and lifestyle brands and overseeing ~90 issues with strict quality and production timelines. Founder of a fashion resale brand where I build identity and community through live social commerce on Whatnot—creating the styling, content and storytelling that drive sales, from sourcing and curation to customer experience.

Claudia Dwek

Creative Director, Brand Strategist, Creative Strategist, +5

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Creative marketing and brand strategy professional with 5+ years leading impactful storytelling, brand identity and creative content production. Directed creative strategy across multiple editions at COTE Magazine Switzerland, partnering with luxury and lifestyle brands and overseeing ~90 issues with strict quality and production timelines. Founder of a fashion resale brand where I build identity and community through live social commerce on Whatnot—creating the styling, content and storytelling that drive sales, from sourcing and curation to customer experience.…Creative marketing and brand strategy professional with 5+ years leading impactful storytelling, brand identity and creative content production. Directed creative strategy across multiple editions at COTE Magazine Switzerland, partnering with luxury and lifestyle brands and overseeing ~90 issues with strict quality and production timelines. Founder of a fashion resale brand where I build identity and community through live social commerce on Whatnot—creating the styling, content and storytelling that drive sales, from sourcing and curation to customer experience.

Available to hire

Creative marketing and brand strategy professional with 5+ years leading impactful storytelling, brand identity and creative content production. Directed creative strategy across multiple editions at COTE Magazine Switzerland, partnering with luxury and lifestyle brands and overseeing ~90 issues with strict quality and production timelines.

Founder of a fashion resale brand where I build identity and community through live social commerce on Whatnot—creating the styling, content and storytelling that drive sales, from sourcing and curation to customer experience.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Advertising Illustration

Intermediate

Intermediate

Intermediate

Intermediate

Language

French

Fluent

English

Advanced

Italian

Advanced

Work Experience

Founder, Fashion Resale Brand at Maison Clouche

May 1, 2026 - Present

Founded and run a fashion resale brand using live social commerce on Whatnot. Built the brand identity and visual style from the ground up, grew a community through live sales, and created the styling, content and storytelling that drive conversions. Managed the full lifecycle from sourcing and curation to customer experience, including hosting live sales. Generated EUR 10,000 in sales within the first 10 weeks.

Founder — Live social commerce (Whatnot) at Maison Clouche - Fashion Resale Brand

May 1, 2026 - Present

Founded and run a fashion resale brand focused on building identity and visual style from the ground up. Grew a community and sold clothing through live sales on Whatnot, hosting live sales and creating the styling, content and storytelling that drives them. Managed the full lifecycle from sourcing and curation to customer experience, including end-to-end preparation for live commerce events. Generated EUR 10,000 in sales within the first 10 weeks.

Founder at Maison Clouche - Fashion Resale Brand

May 1, 2026 - Present

Founded and run a fashion resale brand focused on live social commerce on Whatnot. Built the brand’s identity and visual style from the ground up, grew a community, and hosted live sales by creating styling, content, and storytelling that drive conversions. Managed the end-to-end lifecycle including sourcing and curation through customer experience. Generated EUR 10,000 in sales within the first 10 weeks.

Freelance Creative Marketing & Design Independent Consultant

July 1, 2025 - March 1, 2026

Delivered B2B marketing and visual communications for the facilities sector (Allied Corp.), creating branded sales and marketing assets to support business development. Developed and managed social media marketing for Gaia Lux, handling strategy, planning and creative production to improve brand visibility and consistency across digital channels. Supported additional private branding and content creation projects for independent clients.

Freelance Creative Marketing & Design Consultant at Freelance

July 1, 2025 - March 1, 2026

Allied Corp. (B2B Marketing): Developed B2B marketing and visual communications for the facilities sector, creating branded sales and marketing assets to support business development. Gaia Lux (Social Media Marketing): Developed and managed social media marketing from content strategy and planning to creative production to strengthen brand visibility and consistency across digital channels. Supported additional private projects across branding and content creation.

Freelance Creative Marketing & Design Independent Consultant at Freelance

July 1, 2025 - March 1, 2026

Delivered B2B marketing and visual communications for the facilities sector, creating branded sales and marketing assets to support business development (Allied Corp.). Developed and managed social media marketing for Gaia Lux, including content strategy, planning, and creative production to strengthen brand visibility and consistency across digital channels. Supported additional independent client projects in branding and content creation.

Freelance — Creative Marketing & Design Independent Consultant

July 1, 2025 - March 1, 2026

Provided B2B marketing and visual communications for the facilities sector, creating branded sales and marketing assets to support business development. Delivered social media marketing from content strategy and planning to creative production to strengthen brand visibility and consistency across digital channels. Supported additional independent client projects across branding and content creation.

Creative Director & Production Manager at COTE Magazine Switzerland

March 1, 2020 - March 1, 2025

Defined creative direction across COTE’s Geneva, Zurich, and Lugano editions, leading ~90 issues over five years from concept through final print approval, with 28,000 copies distributed per issue across Switzerland. Managed a 3-person creative team and coordinated photographers, journalists, stylists, printers, and suppliers while owning budgets, quality control, and final approvals on schedule. Collaborated with luxury, lifestyle, and local partners (e.g., Richemont, LVMH, Pernod Ricard) to translate commercial objectives into editorial and advertising concepts. Coordinated magazine distribution to select luxury hotels, events, and restaurants (e.g., Four Seasons, Mandarin Oriental, Park Hyatt, Watches & Wonders). Created 5 bespoke editions for external clients, managing creative direction, visual identity, layouts, pricing, supplier coordination, print management, and final delivery. Ran end-to-end social media planning and production, growing Instagram followers by 10x, and ensur

Aeschbach Creative & Marketing Intern at Aeschbach Creative & Marketing

September 1, 2019 - November 1, 2019

Produced branded content, web visuals and online advertising for digital campaigns. Supported photoshoot production and development of creative assets.

Creative & Marketing Intern at Aeschbach Creative & Marketing

September 1, 2019 - November 1, 2019

Produced branded content, web visuals, and online advertising for digital campaigns. Supported photoshoot production and development of creative assets.

Creative & Marketing Intern at Esperite

July 1, 2016 - August 1, 2016

Contributed to the rebranding and visual identity of a medical sub-brand, producing marketing and social assets aligned to brand positioning across digital channels.

Esperite Creative & Marketing Intern at Esperite

July 1, 2016 - August 1, 2016

Contributed to the rebranding and visual identity of a medical sub-brand. Produced marketing and social assets aligned with brand positioning across digital channels.

Esperite Creative & Marketing Intern at Esperite Creative & Marketing

July 1, 2016 - August 1, 2016

Contributed to the rebranding and visual identity of a medical sub-brand. Produced marketing and social assets aligned to brand positioning across digital channels.

Creative & Marketing Intern at Esperite Creative & Marketing

July 1, 2016 - August 1, 2016

Contributed to the rebranding and visual identity of a medical sub-brand. Produced marketing and social assets across digital channels aligned to brand positioning.