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I’m a data-driven marketing analytics and workflow automation professional with hands-on experience building Excel/VBA tools for multi-outlet operations and improving campaign performance through A/B testing and statistical analysis. I also strengthen execution through UI/UX improvements, rapid prototyping, and cross-functional coordination under tight timelines. My background spans marketing analytics, video editing, and design/tooling work using Adobe Creative Suite, along with process optimization and automation. I enjoy turning business problems into measurable, automated solutions that improve speed, quality, and decision-making.…I’m a data-driven marketing analytics and workflow automation professional with hands-on experience building Excel/VBA tools for multi-outlet operations and improving campaign performance through A/B testing and statistical analysis. I also strengthen execution through UI/UX improvements, rapid prototyping, and cross-functional coordination under tight timelines. My background spans marketing analytics, video editing, and design/tooling work using Adobe Creative Suite, along with process optimization and automation. I enjoy turning business problems into measurable, automated solutions that improve speed, quality, and decision-making.

Kenneth Oon Shi Yi

Video Editor, Data Analyst, UX Designer, +4

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I’m a data-driven marketing analytics and workflow automation professional with hands-on experience building Excel/VBA tools for multi-outlet operations and improving campaign performance through A/B testing and statistical analysis. I also strengthen execution through UI/UX improvements, rapid prototyping, and cross-functional coordination under tight timelines. My background spans marketing analytics, video editing, and design/tooling work using Adobe Creative Suite, along with process optimization and automation. I enjoy turning business problems into measurable, automated solutions that improve speed, quality, and decision-making.…I’m a data-driven marketing analytics and workflow automation professional with hands-on experience building Excel/VBA tools for multi-outlet operations and improving campaign performance through A/B testing and statistical analysis. I also strengthen execution through UI/UX improvements, rapid prototyping, and cross-functional coordination under tight timelines. My background spans marketing analytics, video editing, and design/tooling work using Adobe Creative Suite, along with process optimization and automation. I enjoy turning business problems into measurable, automated solutions that improve speed, quality, and decision-making.

Available to hire

I’m a data-driven marketing analytics and workflow automation professional with hands-on experience building Excel/VBA tools for multi-outlet operations and improving campaign performance through A/B testing and statistical analysis. I also strengthen execution through UI/UX improvements, rapid prototyping, and cross-functional coordination under tight timelines.

My background spans marketing analytics, video editing, and design/tooling work using Adobe Creative Suite, along with process optimization and automation. I enjoy turning business problems into measurable, automated solutions that improve speed, quality, and decision-making.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Work Experience

Engineering Intern at Lath eaco n and Technologies

September 1, 2025 - April 1, 2026

Engineered and proposed a new Double Vacuum Debulking System. Designed and prototyped an Arduino-based controller for low-pressure storage systems.

Engineering Intern at Lath eacon and Technologies

September 1, 2025 - April 1, 2026

Designed and prototyped an Arduino-based controller for low-pressure storage systems. Developed and proposed a new Double Vacuum Debulking System.

Marketing Analyst / Analytics & Process Professional (Excel VBa, Marketing Analytics) at Republic Polytechnic (EMB/Skills Award context)

January 1, 2024 - July 1, 2025

Built and automated Excel VBA tools to support marketing and merchant operations across 1,700+ outlets. Developed bulk asset templates using Adobe Illustrator to accelerate campaign content deployment, reducing manual coding for teams. Enhanced Kris+ promotional UI and internal workflows, improving execution efficiency and operational turnaround time. Applied A/B testing, statistical analysis, and marketing analytics to support campaign optimization and decision-making.

Skirs + Generalis t Intern at Singapore Airlines

January 1, 2024 - July 1, 2025

Built Excel VBA tools supporting marketing and merchant operations across 1,700+ outlets. Developed bulk asset templates using Adobe Illustrator for faster campaign content deployment. Improved Kris+ promotional UI and internal workflows, reducing manual coding for teams.

Video Editor at Kingdom City

April 1, 2017 - May 1, 2021

Produced and edited youth-focused video content, increasing annual video output by doubling production volume. Worked with multi-national teams across time zones to coordinate project completion, and analyzed video performance trends to improve engagement and content delivery efficiency. Ensured on-time project delivery under tight deadlines.

Video Editor at Kingdom city Experience

April 1, 2017 - May 1, 2021

Doubled annual video production output of youth-specific content. Coordinated project completion across multi-national teams across time zones and analyzed video performance trends to enhance engagement and content delivery efficiency. Ensured on-time project delivery under tight deadlines.