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Passionate social media professional with expertise in management, content creation, and digital strategy. Specializes in building engaging online communities, developing creative campaigns, and optimizing content for maximum reach and impact. Experience managing social media strategy, student recruitment campaigns, and cross-functional partnerships. Skilled in performance tracking, content planning (photos, infographics, scripts, and long-/short-form video), and reputation management across key platforms.…Passionate social media professional with expertise in management, content creation, and digital strategy. Specializes in building engaging online communities, developing creative campaigns, and optimizing content for maximum reach and impact. Experience managing social media strategy, student recruitment campaigns, and cross-functional partnerships. Skilled in performance tracking, content planning (photos, infographics, scripts, and long-/short-form video), and reputation management across key platforms.

Evelyn Casas

Social Media Manager, Community Manager, Digital Marketer, +2

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Passionate social media professional with expertise in management, content creation, and digital strategy. Specializes in building engaging online communities, developing creative campaigns, and optimizing content for maximum reach and impact. Experience managing social media strategy, student recruitment campaigns, and cross-functional partnerships. Skilled in performance tracking, content planning (photos, infographics, scripts, and long-/short-form video), and reputation management across key platforms.…Passionate social media professional with expertise in management, content creation, and digital strategy. Specializes in building engaging online communities, developing creative campaigns, and optimizing content for maximum reach and impact. Experience managing social media strategy, student recruitment campaigns, and cross-functional partnerships. Skilled in performance tracking, content planning (photos, infographics, scripts, and long-/short-form video), and reputation management across key platforms.

Available to hire

Passionate social media professional with expertise in management, content creation, and digital strategy. Specializes in building engaging online communities, developing creative campaigns, and optimizing content for maximum reach and impact.

Experience managing social media strategy, student recruitment campaigns, and cross-functional partnerships. Skilled in performance tracking, content planning (photos, infographics, scripts, and long-/short-form video), and reputation management across key platforms.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Work Experience

Social Media Manager at The College of Healthcare Professions

June 1, 2024 - Present

Develop and execute social media strategies that drive engagement and student recruitment. Create and plan social media content including photos, infographics, video scripts, and both long- and short-form videos in collaboration with videographers, photographers, and UGC creators. Track and analyze social media performance, provide insights and reports to leadership, and refine strategies for audience growth. Serve as liaison between social media, paid media teams, and external partners to maximize engagement and reach.

Social Media Coordinator at The College of Healthcare Professions

August 1, 2022 - June 30, 2024

Manage daily social media messaging, monitoring, and engagement across platforms while ensuring consistent brand voice and fostering community interaction. Lead reputation management initiatives on Google and Birdeye, improving online presence and responding to audience feedback. Research and analyze social media trends to optimize strategy and enhance student engagement.

Project Program Coordinator at Texas Southern University

August 1, 2021 - August 1, 2022

Created and managed social media content across all platforms to increase visibility and engagement. Planned and executed monthly virtual and in-person health seminars, including an annual conference focused on health disparities. Managed databases, mass email marketing (Mailchimp), and administrative tasks such as scheduling, expense reports, and presentations.

Community Health Worker at Memorial Hermann Health System

April 1, 2019 - July 31, 2021

Educated patients on the importance of healthcare access, preventative care, and available resources. Developed relationships with community organizations to connect patients with essential services and support. Served as liaison between healthcare providers and patients, ensuring follow-ups and continuity of care.

Patient Advocate at Resource Corporation of America

August 1, 2016 - April 30, 2019

Assisted patients and families in navigating follow-up programs and financial assistance services. Supported management with training initiatives and helped develop an improved onboarding process.