Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

Marketing strategist with over 5 years of experience driving brand growth, B2B sales expansion, and commercial strategy. Proven track record in market research, cross-selling campaigns, and trade marketing for global consumer brands. Strong ability to translate data into actionable growth plans and visually communicate strategic insights through storytelling.…

Valeria Rodriguez

Brand Strategist, Digital Marketer, Marketing Strategist, +1





Marketing strategist with over 5 years of experience driving brand growth, B2B sales expansion, and commercial strategy. Proven track record in market research, cross-selling campaigns, and trade marketing for global consumer brands. Strong ability to translate data into actionable growth plans and visually communicate strategic insights through storytelling.…

Available to hire

Marketing strategist with over 5 years of experience driving brand growth, B2B sales expansion, and commercial strategy. Proven track record in market research, cross-selling campaigns, and trade marketing for global consumer brands.

Strong ability to translate data into actionable growth plans and visually communicate strategic insights through storytelling.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Advanced

Spanish; Castilian

Fluent

Work Experience

Sales & Brand Manager

April 1, 2026 - July 31, 2026

Led sales teams to drive commercial growth by aligning daily sales operations with key corporate revenue targets. Formulated and executed sales strategies and brand positioning initiatives across retail and institutional channels. Managed high-value B2B client relationships, providing tailored commercial support to accelerate account growth and expansion.

Community Manager at Libreria Cervantes | El Salvador

November 1, 2024 - April 1, 2026

Oversaw social media communication channels and managed direct customer inquiries while providing high-quality customer support. Developed and executed digital communication campaigns to drive engagement and promote travel service offerings.

Social Media Strategist & Brand Consultant

June 1, 2024 - Present

Designed content strategies and multi-channel social media campaigns for diverse clients. Managed targeted advertising budgets and digital campaign execution to strengthen online brand presence. Monitored audience engagement metrics and customer service interactions to optimize brand positioning and improve client retention.

Brand Coordinator at Happy Tours Travel | El Salvador

February 1, 2023 - August 1, 2024

Developed and executed annual marketing plans, coordinated promotional brand activations, and designed content strategies. Conducted consumer trend research and performed market analysis to identify growth opportunities and optimize product placement. Prepared detailed sales reports and volume projections to support strategic business planning and inventory allocation.

Marketing Specialist | Brand Strategy at Freelance | Remote

January 1, 2022 - February 28, 2023

Conducted qualitative and quantitative market research to support new product development, product redesigns, and line extensions. Coordinated cross-functional workflows across design, commercial, and operations teams to ensure seamless project launches. Created integrated communications strategies and promotional campaigns to drive product awareness across consumer segments.