Content and communications leader with 9+ years’ experience developing content strategy, producing short-form video, and building organic audiences across YouTube, Instagram and other platforms. I’ve grown an organic social audience from 14 million to over 17 million followers without paid spend, created content funnels that drive engagement, and used performance data to test formats and scale what works. I bring genuine curiosity and openness to the meditation, wellness and self-development space—paired with strategic and analytical rigour—to build content that resonates with a US audience and converts. I enjoy collaborating with senior stakeholders and using trends and competitor insights to continuously refine creative direction.…Content and communications leader with 9+ years’ experience developing content strategy, producing short-form video, and building organic audiences across YouTube, Instagram and other platforms. I’ve grown an organic social audience from 14 million to over 17 million followers without paid spend, created content funnels that drive engagement, and used performance data to test formats and scale what works. I bring genuine curiosity and openness to the meditation, wellness and self-development space—paired with strategic and analytical rigour—to build content that resonates with a US audience and converts. I enjoy collaborating with senior stakeholders and using trends and competitor insights to continuously refine creative direction.WWWW…