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Data-driven digital marketing and influencer marketing professional with hands-on experience across SEO, SEM, Meta campaign structure, programmatic fundamentals, and TikTok growth. Skilled in building structured execution plans, optimizing performance, and integrating ethical AI into marketing workflows. Experienced managing end-to-end creative and operational campaigns—from talent/vendor coordination to on-time launches—and partnering with brands and creators to drive engagement, revenue, and event attendance. Proficient with Excel/Google Suite and marketing/automation tools to turn insights into measurable outcomes.…Data-driven digital marketing and influencer marketing professional with hands-on experience across SEO, SEM, Meta campaign structure, programmatic fundamentals, and TikTok growth. Skilled in building structured execution plans, optimizing performance, and integrating ethical AI into marketing workflows. Experienced managing end-to-end creative and operational campaigns—from talent/vendor coordination to on-time launches—and partnering with brands and creators to drive engagement, revenue, and event attendance. Proficient with Excel/Google Suite and marketing/automation tools to turn insights into measurable outcomes.

Kyla Lopez

Digital Marketer, Project Manager, Influencer Marketing Manager, +2

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Data-driven digital marketing and influencer marketing professional with hands-on experience across SEO, SEM, Meta campaign structure, programmatic fundamentals, and TikTok growth. Skilled in building structured execution plans, optimizing performance, and integrating ethical AI into marketing workflows. Experienced managing end-to-end creative and operational campaigns—from talent/vendor coordination to on-time launches—and partnering with brands and creators to drive engagement, revenue, and event attendance. Proficient with Excel/Google Suite and marketing/automation tools to turn insights into measurable outcomes.…Data-driven digital marketing and influencer marketing professional with hands-on experience across SEO, SEM, Meta campaign structure, programmatic fundamentals, and TikTok growth. Skilled in building structured execution plans, optimizing performance, and integrating ethical AI into marketing workflows. Experienced managing end-to-end creative and operational campaigns—from talent/vendor coordination to on-time launches—and partnering with brands and creators to drive engagement, revenue, and event attendance. Proficient with Excel/Google Suite and marketing/automation tools to turn insights into measurable outcomes.

Available to hire

Data-driven digital marketing and influencer marketing professional with hands-on experience across SEO, SEM, Meta campaign structure, programmatic fundamentals, and TikTok growth. Skilled in building structured execution plans, optimizing performance, and integrating ethical AI into marketing workflows.

Experienced managing end-to-end creative and operational campaigns—from talent/vendor coordination to on-time launches—and partnering with brands and creators to drive engagement, revenue, and event attendance. Proficient with Excel/Google Suite and marketing/automation tools to turn insights into measurable outcomes.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Beginner

Work Experience

Content Creator (TikTok) at TikTok (two platform management, remote)

March 1, 2025 - Present

Managed two TikTok platforms generating 3.1M+ combined views, 295K+ likes, and 62K+ profile views using short-form strategy. Achieved 88.9% For You Page distribution, indicating strong algorithm alignment and non-follower reach. Partnered with 10+ beauty brands to produce branded UGC on TikTok Shop, driving conversion-focused product storytelling and $1,000 in revenue. Collaborated with 20 California-based event collectives to increase attendance by 30% through UGC campaigns.

Strategic Initiatives Student Intern at UC Riverside School of Medicine (Riverside, CA)

January 1, 2025 - August 31, 2025

Directed 3+ events for 500–1,000 attendees by managing supply procurement and serving as primary point of contact for 30+ staff and 150+ medical students to ensure seamless execution. Spearheaded data-driven social media and student outreach initiatives, increasing Instagram engagement by 42.7% and driving a 140% increase in Open House attendance. Managed an $8,000 merchandise budget, overseeing vendor negotiations, product development coordination, inventory, and distribution strategy. Maintained and optimized 5+ Excel-based databases to support reporting accuracy, stakeholder communications, and strategic decision-making.

Project Manager and Influencer Marketing at DO WHAT I WANT (Los Angeles, CA)

October 1, 2023 - Present

Led cross-functional influencer marketing campaigns across creative, talent, and production supporting 10+ artist releases and 30+ live activations. Secured 20+ influencer partnerships and 10+ business sponsorships, driving PR exposure, brand integrations, and fundraising revenue. Managed 7 end-to-end production workflows including timelines, asset delivery, vendor coordination, and post-production to ensure on-time campaign deployment. Translated brand strategy into structured execution plans aligned with marketing and performance goals.

Influencer Outreach Intern at Aura Tea (San Francisco, CA)

November 1, 2022 - May 31, 2023

Directed outreach with 300+ Bay Area micro-influencers for UGC marketing campaigns and obtained 75K+ views through creator content.

Education

B.A. Economics/Administrative Studies (Marketing concentration) at University of California, Riverside — The College of Humanities, Arts, and Social Sciences

January 1, 2021 - June 30, 2025

COOP Careers — Digital Marketing Fellowship at COOP Careers

June 1, 2026 - June 30, 2026