Available to hire
I’m a multidisciplinary designer with around 5 years of experience across product design, jewellery, branding, and visual development.
I help brands turn ideas into clear, cohesive products and visual concepts — from initial research and creative direction to product development, brand visuals, and final execution.
My experience includes jewellery and accessory design, product development, brand collaborations, graphic design, product photography, and visual content creation. I have worked on projects for international markets and collaborated with brands including Ask & Embla.
I’m skilled in Adobe Photoshop, Illustrator, InDesign, Rhino, MatrixGold, KeyShot, Procreate, and AI-assisted creative tools.
Experience Level
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Language
English
Advanced
Work Experience
Product Development & Creative (Sports Lifestyle Project) at AR ÉE | Sports Lifestyle Concept
May 1, 2025 - PresentContributed to product and creative development for a sports lifestyle jewellery and accessories collection, aligning product direction with brand positioning and target audience. Supported development of collection concepts and brand visual direction, ensuring consistency across product design, visual expression, and overall brand identity. Contributed to product photography and visual content creation to support brand communication.
Product Development & Creative Project (Sports Lifestyle Concept) at APERÉE| Sports Lifestyle
May 1, 2025 - PresentContributed to product and creative development for a sports lifestyle jewelry and accessories collection, aligning product direction with brand positioning and target audience. Supported collection concept development and brand visual direction, ensuring consistency across product design, visual expression, and overall brand identity. Contributed to product photography and visual content creation to support brand communication.
Product Development & Creative (Sports Lifestyle Concept) at APERÉE (company name unclear from resume text)
May 1, 2025 - PresentContributed to product and creative development for a sports lifestyle jewellery and accessories collection, aligning product direction with brand positioning and target audience. Supported development of collection concepts and brand visual direction, ensuring consistency across product design, visual expression, and overall brand identity. Contributed to product photography and visual content creation to support brand communication.
Brand & Creative (Product & Visual Project Experience) at Ask & Embla
January 1, 2022 - December 31, 2023Developed an on-trend accessories collection for younger consumers, aligning the collection with the partner brand’s identity, target audience, and product characteristics.
Creative & Product / Visual Project at Ask & Embla
January 1, 2022 - January 1, 2023Developed an au naturel-accessories collection for younger consumers, aligning the collection with the partner brand’s identity, target audience, and product characteristics.
Brand & Creative (Product & Visual Project Experience) - Ask & Embla at Ask & Embla
January 1, 2022 - January 1, 2023Developed a 'au nise accessorie' collection for younger consumers, aligning the collection with the partner brand’s identity, target audience, and product characteristics.
Brand & Creative (Singapore Cultural Collection) at Singapore Cultural Collection
January 1, 2021 - December 31, 2022Translated Singapore cultural symbols into contemporary commercial products, combining product development with cultural storytelling and market relevance.
Cultural Collection Project at Singapore Cultural Collection
January 1, 2021 - January 1, 2022Translated Singapore cultural symbols into contemporary commercial products, combining product development with cultural storytelling and market relevance.
Brand & Creative (Singapore Cultural Collection)
January 1, 2021 - January 1, 2022Translated Singapore cultural symbols into contemporary commercial products by combining product development with cultural storytelling and market relevance.
Creative Designer (Full Time) at ARTEORO
October 1, 2020 - February 28, 2025Developed jewellery products from creative concepts through design development to final production based on client needs and product positioning. Contributed to product photography, visual content, and product storytelling to support product launches and brand communication. Participated in brand collaborations and collection development, creating concepts based on target markets, product positioning, and brand identity. Collaborated with clients, suppliers, and production teams to bring creative concepts from design to final execution.
Creative Designer (Full-time) at ARTEORO
October 1, 2020 - February 1, 2025Developed jewelry products from creative concept through design development to final production, based on client needs and product positioning. Contributed to product photography, visual content, and product storytelling to support product launches and brand communication. Participated in brand collaborations and collection development, creating concepts based on target markets, product positioning, and brand identity. Collaborated with clients, suppliers, and production teams to bring creative concepts from design to final execution.
Creative Designer (Full Time) at ARTEO RO D (company name unclear from resume text)
October 1, 2020 - February 1, 2025Developed jewellery products from creative concept through design development to final production, based on client needs and product positioning. Contributed to product photography, visual content, and product storytelling to support product launches and brand communication. Participated in brand collaborations and collection development, creating concepts aligned to target markets, product positioning, and brand identity. Collaborated with clients, suppliers, and production teams to bring creative concepts from design to final execution.
Brand & Creative (Nuun Saudi Royal Collaboration) at Nuun Saudi Royal Collaboration
January 1, 2020 - December 31, 2021Contributed to the development of a high jewellery collection, integrating cultural elements, client requirements, and a luxury jewellery aesthetic into a cohesive product and visual language.
Royal Collaboration Project at NUUN Saudi Royal Collab
January 1, 2020 - January 1, 2021Contributed to the development of a high jewelry collection by integrating cultural elements, client requirements, and luxury jewelry aesthetics into a cohesive product and visual language.
Brand & Creative (Nuun Saudi Royal Collaboration) at NUUN Saudi
January 1, 2020 - January 1, 2021Contributed to the development of a high jewellery collection by integrating cultural elements, client requirements, and luxury jewellery aesthetics into a cohesive product and visual language.
Brand & Creative (NAFA 80th Anniversary Commemorative Project) at NAFA 80th Anniversary Commemorative Project
January 1, 2017 - December 31, 2017Contributed to the design and production of official commemorative products inspired by campus architecture and cultural elements, and coordinated with an external manufacturer (Supermama).
Commemorative Project Contributor at NAFA 80th Anniversary Commemorative Project
January 1, 2017 - PresentContributed to the design and production of official commemorative products inspired by campus architecture and cultural elements, and coordinated with an external manufacturer, Supermama.
Brand & Creative (NAFA 80th Anniversary Commemorative Project) at NAFA
January 1, 2017 - PresentContributed to the design and production of official commemorative products inspired by campus architecture and cultural elements, and coordinated with an external manufacturer, Supermama.
Education
Master’s Degree (Arts and Cultural Entrepreneurship) (Hons) at National University of Singapore
January 1, 2024 - July 1, 20253D Design Practice (First Class Honours) (Diploma) at University of Central Lancashire
July 1, 2019 - July 1, 2020Diploma (Product & Jewellery Design) (Honours not specified) at Nanyang Academy of Fine Arts
March 1, 2016 - July 1, 2019Master’s degree (MFA) — Arts and Cultural Entrepreneurship (Hons) at National University of Singapore
January 1, 2024 - July 1, 20253D Design Practice (First Class Honours) at University of Central Lancashire
July 1, 2019 - July 1, 2020Diploma — Product & Jewellery Design at Nanyang Academy of Fine Arts
March 1, 2016 - July 1, 2019Master’s degree (M.A. / Arts and Cultural Entrepreneurship) at National University of Singapore
January 1, 2024 - July 31, 2025Honours (Hons) — 3D Design Practice at National University of Singapore
July 1, 2019 - July 31, 2020Diploma — Product Design & Visual Development at University of Central Lancashire
March 1, 2016 - July 31, 2019Diploma — Product & Jewellery Design at Nanyang Academy of Fine Arts
March 1, 2016 - July 31, 2019Qualifications
Best Graduation Project | NAFA (2020)
January 1, 2020 - August 20, 2026Runner-up & Top 10 Finalist | Singapore Jewellery Design Award (2017)
January 1, 2017 - August 20, 2026Master’s Degree (Arts and Cultural Entrepreneurship)
January 1, 2024 - July 1, 20253D Design Practice — First Class Honours
July 1, 2019 - July 1, 2020Best Graduation Project — NAFA (2020)
January 1, 2020 - August 20, 2026Runner-up & Top 10 Finalist — Singapore Jewellery Design Award (2017)
January 1, 2017 - August 20, 2026Industry Experience
Media & Entertainment, Education, Consumer Goods, Professional Services, Other, Retail
Experience Level
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
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