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_Website not available. Sign in: https://www.twine.net/signup_ Data-driven marketing and communications leader with 10+ years of experience across cycling, outdoors, sports, and e-commerce. Known for combining strategic thinking with hands-on execution to build high-impact campaigns, scale communities, strengthen customer loyalty, and deliver measurable brand visibility across global and local markets. Experienced in global community management, CRM and retention, brand strategy, content marketing, campaign analytics, and cross-functional partnership. Leads initiatives across social media, digital growth, community and ambassador programs, and B2B/e-commerce marketing with a strong focus on performance tracking and audience growth.…_Website not available. Sign in: https://www.twine.net/signup_ Data-driven marketing and communications leader with 10+ years of experience across cycling, outdoors, sports, and e-commerce. Known for combining strategic thinking with hands-on execution to build high-impact campaigns, scale communities, strengthen customer loyalty, and deliver measurable brand visibility across global and local markets. Experienced in global community management, CRM and retention, brand strategy, content marketing, campaign analytics, and cross-functional partnership. Leads initiatives across social media, digital growth, community and ambassador programs, and B2B/e-commerce marketing with a strong focus on performance tracking and audience growth.

Roseline Lemoine

Brand Strategist, Community Manager, Digital Marketer, +2

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_Website not available. Sign in: https://www.twine.net/signup_ Data-driven marketing and communications leader with 10+ years of experience across cycling, outdoors, sports, and e-commerce. Known for combining strategic thinking with hands-on execution to build high-impact campaigns, scale communities, strengthen customer loyalty, and deliver measurable brand visibility across global and local markets. Experienced in global community management, CRM and retention, brand strategy, content marketing, campaign analytics, and cross-functional partnership. Leads initiatives across social media, digital growth, community and ambassador programs, and B2B/e-commerce marketing with a strong focus on performance tracking and audience growth.…_Website not available. Sign in: https://www.twine.net/signup_ Data-driven marketing and communications leader with 10+ years of experience across cycling, outdoors, sports, and e-commerce. Known for combining strategic thinking with hands-on execution to build high-impact campaigns, scale communities, strengthen customer loyalty, and deliver measurable brand visibility across global and local markets. Experienced in global community management, CRM and retention, brand strategy, content marketing, campaign analytics, and cross-functional partnership. Leads initiatives across social media, digital growth, community and ambassador programs, and B2B/e-commerce marketing with a strong focus on performance tracking and audience growth.

Available to hire

Website not available. Sign in: https://www.twine.net/signup
Data-driven marketing and communications leader with 10+ years of experience across cycling, outdoors, sports, and e-commerce. Known for combining strategic thinking with hands-on execution to build high-impact campaigns, scale communities, strengthen customer loyalty, and deliver measurable brand visibility across global and local markets.

Experienced in global community management, CRM and retention, brand strategy, content marketing, campaign analytics, and cross-functional partnership. Leads initiatives across social media, digital growth, community and ambassador programs, and B2B/e-commerce marketing with a strong focus on performance tracking and audience growth.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

Dutch

Advanced

English

Advanced

Italian

Fluent

German

Advanced

French

Advanced

Spanish; Castilian

Beginner

Work Experience

Global Community Manager at ASSOS of Switzerland

February 1, 2022 - June 1, 2024

Developed and executed a global community engagement strategy strengthening customer loyalty through digital and in-person activations. Increased engagement by 75% and delivered strong audience growth across key channels (Strava, LinkedIn, Instagram, Facebook, TikTok). Launched and scaled ASSOS Collective Thirteen, driving participation of 30–100 cyclists per region via localized rides and activations. Partnered with distributors, retailers, ambassadors, and influencers for regional campaigns, improving female participation by 10% and expanding engagement in priority growth markets (Eastern Europe, South America, Canada). Used competitor and industry analysis to refine social and CRM strategy, improving audience retention and campaign relevance.

Sales & Marketing Coordinator at Giant Italia S.R.L.

April 1, 2021 - February 1, 2022

Supported launch and growth of Giant’s Italian sales company in collaboration with European headquarters. Developed B2B marketing and communication strategy across dealer/retailer networks for Giant, Liv Cycling, and Cadex; designed customer engagement campaigns using survey data and analytics; managed sponsorships, brand activations, influencer collaborations, and trade fair participation including Bike Festival, Bike Academy, and Italian Bike Tour. Built Liv Cycling community through ambassador initiatives and dealer-led activations focused on female cyclists. Conducted competitor analysis and collected feedback from sales agents, dealers, and customers to improve messaging, seasonal planning, and B2B product education. Drove retail marketing and communication activity improving customer experience and supported sell-through. Managed email campaigns and automation flows; developed CRM retention and engagement initiatives. Led SEO and paid media to increase organic visibility, traff

Digital Marketing Specialist at All4cycling

September 1, 2015 - March 1, 2021

Supported the launch and growth of Giant Group’s Italian sales company in close collaboration with European headquarters. Developed B2B marketing and communications strategies across dealer and retailer networks (Giant, Liv Cycling, Cadex), increasing brand visibility and product awareness in the Italian market. Designed customer engagement campaigns using survey data, analytics, and market feedback; managed national sponsorships, brand activations, influencer collaborations, and trade fair participation. Built the Liv Cycling community through ambassador initiatives, social content, and dealer-led activations supporting female cyclists. Managed email marketing campaigns and automation workflows (welcome, abandoned cart, post-purchase journeys) to improve open rates, conversion, and repeat purchase. Developed CRM loyalty and engagement initiatives to strengthen retention and improve lifecycle performance; led SEO and paid media activity to increase organic visibility and engagement;

Online Editor Intern at Reed Business Elsivier.nl

October 1, 2009 - June 1, 2010

Wrote and edited online news content, updated developing stories, monitored site performance, and tracked trending topics using web analytics tools.