ERIKA AGUSTIN

Managed and optimized paid social campaigns across Meta (Facebook & Instagram), TikTok, Snapchat, Reddit, and Pinterest. Built audience strategies including custom, lookalike, and retargeting to improve engagement and conversions. Independently managed budgets and performed A/B testing across creatives, copy, audiences, and bidding strategies. Implemented UTM tracking, reporting frameworks, and dashboards for performance and attribution visibility. Delivered strategic recommendations, campaign plans, and wrap-up reports, and collaborated with clients and creative/analytics partners for end-to-end execution including setup, QA, troubleshooting, optimization, and monitoring.

Jr. Paid Media Specialist at TrueLogic Inc.

Executed Meta (Facebook) and TikTok ad campaigns to maximize engagement and conversions. Used advanced targeting (lookalike, custom audiences, retargeting) and managed budgets to optimize ROI while minimizing costs. Conducted A/B testing on creatives, copy, and bidding strategies. Applied UTM tracking to monitor campaign effectiveness and built proposals outlining tailored paid social strategies. Researched audiences, industry trends, and competitors; produced monthly performance reports with optimization opportunities. Also supported Google Search and Display campaign optimization and led content strategy/ideation aligned with brand objectives; scheduled and published content via Meta Business Suite and HeyOrca; monitored performance using Swydo Analytics.

Developed and executed social media strategies to increase visibility and engagement. Managed social media pages and ran Facebook Ads for lead generation and e-commerce conversions. Built and edited landing pages using GoHighLevel, Elementor, Squarespace, and WordPress. Automated lead workflows using Zapier to streamline submissions into SMS and email. Produced local retail marketing collateral such as creative standees, tarpaulins, street banners, and billboards. Coordinated procurement of marketing supplies for events, managed marketing prizes and giveaways, and supported VIP customer coordination and updates for a VIP website.

Digital Marketing Specialist at MSI Pacific International Philippines Representative Office (MSI Gaming Philippines)

Managed Facebook and Instagram ads via Meta Business Suite with optimization of targeting, budget, and A/B testing. Planned digital campaigns, influencer collaborations, and product promotions. Conducted audience segmentation and retargeting to boost ROI. Supported events preparation for CONQuest Festival 2022 and coordinated with KOLs and influencers for branding and reach. Developed content calendars, community engagement, and ensured brand consistency. Tracked campaign performance via Bitly and supported PR media placements and content contributions.

Part Time Marketing Coordinator at Haier Philippines Incorporated

Managed X-Deal agreements with influencers to support social media campaigns. Coordinated promotional events for smooth execution. Led creation of marketing materials across print, digital, and social ads. Implemented engagement strategies to boost audience interaction and brand visibility, collaborating with cross-functional teams and stakeholders (including talent/partners and agencies). Assisted in vlog shooting for Ivanna Alawi for brand partnership.

Marketing Assistant - Ads & Promo at Phelps Dodge Philippines Energy Products Corporation - Wires and Cables

Conducted social media reporting and collaborated with agencies to optimize campaigns. Launched digital initiatives including Mr. & Mrs. Phelps mascots to strengthen brand identity. Spearheaded participation in the 44th Annual National Convention of the IIEE. Negotiated supplier agreements for promotional materials and implemented cost-saving/procurement strategies. Managed local, regional, and national events including product presentations and Facebook contests, coordinating venue selection, vendors, logistics, and attendee coordination. Handled in-person and virtual plant tours, and supported marketing initiatives by managing budget, inventory, supplier relationships, and related financial processes.