I am a versatile Senior Graphic Designer with over a decade of experience bridging in-house brand stewardship and dynamic agency workflows. I translate complex business objectives into strategic visual solutions across digital and print media, with experience spanning entertainment, aviation, travel, retail, and consumer brands. I enjoy managing stakeholders, developing consistent brand systems, and delivering high-impact creative work that supports long-term commercial goals. I am also comfortable using emerging creative technologies and AI tools to improve workflow efficiency while maintaining strong quality control.…

Kobe Jin Yan

I am a versatile Senior Graphic Designer with over a decade of experience bridging in-house brand stewardship and dynamic agency workflows. I translate complex business objectives into strategic visual solutions across digital and print media, with experience spanning entertainment, aviation, travel, retail, and consumer brands. I enjoy managing stakeholders, developing consistent brand systems, and delivering high-impact creative work that supports long-term commercial goals. I am also comfortable using emerging creative technologies and AI tools to improve workflow efficiency while maintaining strong quality control.…

Available to hire

I am a versatile Senior Graphic Designer with over a decade of experience bridging in-house brand stewardship and dynamic agency workflows. I translate complex business objectives into strategic visual solutions across digital and print media, with experience spanning entertainment, aviation, travel, retail, and consumer brands.

I enjoy managing stakeholders, developing consistent brand systems, and delivering high-impact creative work that supports long-term commercial goals. I am also comfortable using emerging creative technologies and AI tools to improve workflow efficiency while maintaining strong quality control.

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Skills

Experience Level

Work Experience

Senior Graphic Designer at Distilleri Pte Ltd
February 1, 2025 - Present
Speared high-impact digital campaigns and end-to-end visual execution for major key accounts including BYD, Ma Home Team Academy and Clarke Quay. Ensured strict adherence to diverse corporate brand guidelines and project milestones. Developed and deployed a comprehensive suite of digital marketing assets across social media creatives, EDMs, website banners and seasonal event visuals, strengthening brand presence across B2B and B2C platforms. Optimised creative requests and agency deadlines by streamlining digital asset production processes while maintaining quality and reliable turnaround times.
Graphic Designer at XM Studios Pte Ltd
August 1, 2024 - February 1, 2025
Directed visual execution for high-end product launches, e-commerce and marketing campaigns featuring entertainment IPs such as Marvel and DC. Collaborated closely with internal teams and external licensors to ensure creative collateral met rigorous design standards and approval processes. Designed engaging promotional materials including teaser graphics, EDM newsletters and product showcase banners that supported pre-orders and direct-to-consumer sales.
Senior Graphic Designer at Global Gateway Aviation Pte Ltd
January 1, 2024 - August 1, 2024
Led the design and execution of digital and print marketing collateral for the aviation sector, maintaining a professional and consistent brand presence. Developed high-quality presentation materials, web graphics and internal communications under tight schedules to support business development efforts. Managed creative assets independently and maintained rigorous design standards through the official company closure.
Senior Graphic Designer at SG Car Choice Pte Ltd
September 1, 2022 - December 1, 2023
Conceptualised and executed dynamic digital campaigns, social media ads and promotional web banners that directly supported lead generation and vehicle sales objectives. Designed comprehensive online-to-offline brand experiences across physical and digital touchpoints, including showroom standees, POS materials and vehicle brochures. Delivered fast-paced promotional rollouts for high-velocity retail cycles while maintaining visual quality and accuracy.
Senior Graphic Designer at Bandai Namco Entertainment Asia
August 1, 2018 - July 1, 2022
Managed localised visual execution for world-renowned anime and entertainment IPs, ensuring adherence to strict Japanese licensor brand guidelines and quality standards. Designed high-impact retail and event experiences, including large-scale convention booths, pop-up stores and POSM, enhancing brand visibility and driving merchandise sales. Created compelling e-commerce graphics, digital campaigns and social media assets to support product launches and anticipated figure and toy collections across the regional market.
Senior Graphic Designer at Changi Travel Services Pte Ltd
March 1, 2015 - August 1, 2018
Spearheaded visual design for high-traffic digital marketing campaigns, including EDMs, web banners and social media assets that drove online sales for core travel products. Developed high-visibility physical retail touchpoints such as Changi Airport booth displays, digital fair signage and comprehensive print collateral for major consumer fairs. Streamlined seasonal campaigns and creative production in a fast-paced travel retail environment while consistently meeting tight deadlines.
Event & Graphic Designer at Momentum Pte Ltd
October 1, 2013 - February 1, 2015
Designed event and marketing graphics for client campaigns and promotional activities.
Graphic Designer at IM Holdings Pte Ltd
October 1, 2009 - October 1, 2013
Created graphic design materials and visual assets for company and client communications.

Education

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Industry Experience

Media & Entertainment, Retail, Travel & Hospitality, Transportation & Logistics, Consumer Goods, Gaming, Professional Services

Skills

Experience Level