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I’m a strategic transformation specialist with 20+ years of experience guiding organizations through business change at the intersection of brand, marketing, culture, and innovation. I bring strategic insight with a challenger’s curiosity—connecting technology and human perspectives to help shape clear brands, sharp marketing strategies, and company cultures people are proud of.…

Evert - Jan De Kort

Brand Strategist, Marketer, Marketing Consultant, +4

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I’m a strategic transformation specialist with 20+ years of experience guiding organizations through business change at the intersection of brand, marketing, culture, and innovation. I bring strategic insight with a challenger’s curiosity—connecting technology and human perspectives to help shape clear brands, sharp marketing strategies, and company cultures people are proud of.…

Available to hire

I’m a strategic transformation specialist with 20+ years of experience guiding organizations through business change at the intersection of brand, marketing, culture, and innovation. I bring strategic insight with a challenger’s curiosity—connecting technology and human perspectives to help shape clear brands, sharp marketing strategies, and company cultures people are proud of.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Beginner

Beginner

Language

English

Fluent

Dutch

Fluent

French

Advanced

Work Experience

Brand strategy & culture director at MAY

January 1, 2014 - March 1, 2026

Co-founded and led transformations driven by business and brand change. Projects delivered corporate purpose, core values, leadership principles, brand identity and positioning, branding and messaging frameworks, and employer branding. Worked directly with founders, board members, and C-level profiles across large international companies and ambitious startups. Accountable for end-to-end delivery: client engagement, stakeholder management, challenging business objectives, internal/external research and interviews, workshop facilitation, strategic foundation definition, and final (board) presentations.

Brand strategy & culture director at true.agency

January 1, 2009 - December 31, 2013

Led large creative communication projects requiring strategic development of brand positionings, identities, and partnerships. Collaborated with specialized strategy partners when appropriate to learn and grow while contributing prior experience and insights. Selected work included KPN Group Belgium rebranding to BASE Company (identity, DNA, corporate communications) and Haribo Benelux brand positioning refresh, among others.

Founder at Understory

January 1, 2009 - Present

Founder and strategic transformation leader providing expertise across strategy development and leadership alignment, identity and culture development, go-to-market approaches, and brand-driven marketing and communications. Oversees and connects brand/culture initiatives with systems thinking and (AI-driven) opportunity exploration. Currently working freelance for: a pharmaceutical company (B2B), a medical pharmacy group, a health nutrition company (B2C), and developing an AI app for household & kitchen management.

Senior Digital marketing & research consultant at InSites Consulting (now Human8)

January 1, 2007 - December 31, 2008

Senior digital marketing and research consultant focused on understanding people’s motivations and perspectives in relation to brands, communications, and technology. Delivered research initiatives including online marketing, advertising, and UX for high-profile clients (e.g., Honda, Yahoo, ING). Managed a multi-client trendwatching community with quarterly insights reporting and contributed to an international cross-border eCommerce study for eBay focused on improving global sales and platform features.

Creative/Webdesigner – Creative/Strategy Director at DuvalGuillaume

January 1, 2002 - December 31, 2007

Joined DuvalGuillaume to focus on branding and creativity while keeping technology central. Over time evolved toward conceptual and strategic approaches, improving internal collaborations and aligning creative direction. Worked across digital projects and collaborated with multiple subsidiary agencies including Antwerp, Brussels, Corporate, Direct, and New York.