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I’m a marketing strategist and founder of Wiggins Marketing Services (WMS), where I help entrepreneurs and growing businesses improve their messaging, content strategy, and digital presence through practical, sustainable marketing systems. My work focuses on brand clarity, storytelling, audience engagement, and AI-assisted marketing workflows designed to help businesses communicate more effectively in the digital age. I’m currently pursuing a Master’s degree in Marketing and bring disciplined, cross-cultural communication skills from representing Barbados as a national golf athlete internationally.…I’m a marketing strategist and founder of Wiggins Marketing Services (WMS), where I help entrepreneurs and growing businesses improve their messaging, content strategy, and digital presence through practical, sustainable marketing systems. My work focuses on brand clarity, storytelling, audience engagement, and AI-assisted marketing workflows designed to help businesses communicate more effectively in the digital age. I’m currently pursuing a Master’s degree in Marketing and bring disciplined, cross-cultural communication skills from representing Barbados as a national golf athlete internationally.

Xzavier Wiggins

Brand Strategist, Marketing Strategist, Digital Marketer, +2

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I’m a marketing strategist and founder of Wiggins Marketing Services (WMS), where I help entrepreneurs and growing businesses improve their messaging, content strategy, and digital presence through practical, sustainable marketing systems. My work focuses on brand clarity, storytelling, audience engagement, and AI-assisted marketing workflows designed to help businesses communicate more effectively in the digital age. I’m currently pursuing a Master’s degree in Marketing and bring disciplined, cross-cultural communication skills from representing Barbados as a national golf athlete internationally.…I’m a marketing strategist and founder of Wiggins Marketing Services (WMS), where I help entrepreneurs and growing businesses improve their messaging, content strategy, and digital presence through practical, sustainable marketing systems. My work focuses on brand clarity, storytelling, audience engagement, and AI-assisted marketing workflows designed to help businesses communicate more effectively in the digital age. I’m currently pursuing a Master’s degree in Marketing and bring disciplined, cross-cultural communication skills from representing Barbados as a national golf athlete internationally.

Available to hire

I’m a marketing strategist and founder of Wiggins Marketing Services (WMS), where I help entrepreneurs and growing businesses improve their messaging, content strategy, and digital presence through practical, sustainable marketing systems.

My work focuses on brand clarity, storytelling, audience engagement, and AI-assisted marketing workflows designed to help businesses communicate more effectively in the digital age. I’m currently pursuing a Master’s degree in Marketing and bring disciplined, cross-cultural communication skills from representing Barbados as a national golf athlete internationally.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Work Experience

Founder & Marketing Specialist at Wiggins Marketing Services (WMS)

July 1, 2025 - Present

Founded and managed a marketing consultancy supporting entrepreneurs and SMEs with brand clarity, messaging, content systems, and digital strategy. Developed marketing frameworks to improve audience understanding, communication consistency, and content execution. Led strategy sessions focused on vision, mission, values, target audience identification, and positioning. Built AI-assisted workflows using tools like ChatGPT and Canva to improve marketing efficiency and content development; created campaign plans, storytelling integrations, and social media direction, and facilitated digital capability workshops for MSMEs.

HR Assistant at Duty Free Caribbean Limited

October 1, 2023 - January 1, 2024

Conducted reference checks for potential candidates (Christmas workers), filed relevant information in spreadsheets and physical binders, and scanned important documents for secure storage and submission to store managers. Completed other delegated administrative tasks to support HR operations.

Retail Representative at Harris Paints Ltd

September 1, 2022 - January 1, 2023

Advised customers on painting products and purchase decisions, including mixing custom colors for walk-in and business customers. Checked and restocked inventory to maintain adequate supplies, and answered phone calls to support customer service.