Fashion Designer & Product Development Specialist with 7+ years of experience across womenswear, menswear, denim and commercial fashion. I combine trend intelligence, strong product sense and hands-on development experience to create commercially successful collections from concept to production, working closely with international factories and cross-functional team…

Alena Kirsanova

Fashion Designer & Product Development Specialist with 7+ years of experience across womenswear, menswear, denim and commercial fashion. I combine trend intelligence, strong product sense and hands-on development experience to create commercially successful collections from concept to production, working closely with international factories and cross-functional team…

Available to hire

Fashion Designer & Product Development Specialist with 7+ years of experience across womenswear, menswear, denim and commercial fashion. I combine trend intelligence, strong product sense and hands-on development experience to create commercially successful collections from concept to production, working closely with international factories and cross-functional team

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Skills

Experience Level

Language

Russian
Fluent
English
Fluent

Work Experience

Fashion Designer & Product Development Manager at Self-employed
June 1, 2024 - Present
Led assortment strategy and collection architecture for S/S 24 and A/W 24–25 from concept to production launch. Established luxury garment construction and finishing standards, aligned quality framework across categories, and optimized cross-functional collaboration with manufacturing partners in China and Turkey. Built and maintained design libraries of fabrics, trims, silhouettes, and references for international sourcing and product development. Implemented quality-control workflow and a structured product development process to improve delivery accuracy, reduce production costs, and maintain premium quality. Oversaw redesign of brand touchpoints (trims, labels, retail fixtures), directed selection of premium fabrics and trims, and coordinated a multidisciplinary team of 8 specialists covering garment technologists, pattern makers, engineers, and production staff. Applied AI-assisted visual storytelling and tested concepts before physical sampling to accelerate development.
Senior fashion designer at Lusio
March 1, 2023 - June 1, 2024
Fashion designer at Gloria Jeans
March 1, 2022 - March 1, 2023
Created and developed 64 commercially successful bestseller styles, contributing to a 42% increase in category sales. Led end-to-end development and launch of 155+ styles for S/S 2023 across manufacturing partners in Russia, Pakistan, and China. Directed creative and product development for four seasonal collections, improving garment quality, fit, and brand consistency. Creative-directed and styled 20+ photoshoots including lookbooks and e-commerce catalogues. Designed and presented 15+ collection concepts to investors and senior management. Developed product storytelling and marketing copy for 120+ products across digital and retail channels. Managed and coordinated a multidisciplinary team of 12 professionals (fashion designers, graphic designers, garment technologists). Co-created and launched a limited-edition denim capsule collection for the flagship store and was promoted to lead the denim category based on high-volume product development and cross-functional creative performanc

Education

Bachelor's Degree in Economic at University of Tula
September 1, 2011 - July 1, 2015
Bachelor's Degree in Design of garments at University of industrial technology and design, Saint-Petersburg
September 1, 2018 - January 1, 2021
Career development program in Brand Management at University Fashion Factory, Russia
February 1, 2025 - January 1, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Retail, Manufacturing, Consumer Goods

Skills

Experience Level

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