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Applied economics and audience/consumer insights professional with experience across media, tourism, marketing, and finance. Skilled in survey research, audience segmentation, competitive analysis, and translating complex datasets into actionable stakeholder recommendations using tools like Excel, Python, Tableau/Power BI. Experienced in end-to-end research and reporting—survey design and QA, dashboard interpretation, KPI tracking, and cross-functional stakeholder engagement. Strong foundation in evidence-based decision-making and strategic communication to support program, content, and growth initiatives.…Applied economics and audience/consumer insights professional with experience across media, tourism, marketing, and finance. Skilled in survey research, audience segmentation, competitive analysis, and translating complex datasets into actionable stakeholder recommendations using tools like Excel, Python, Tableau/Power BI. Experienced in end-to-end research and reporting—survey design and QA, dashboard interpretation, KPI tracking, and cross-functional stakeholder engagement. Strong foundation in evidence-based decision-making and strategic communication to support program, content, and growth initiatives.

Abida Mary Shaji

Data Analyst, Marketing Analyst, Marketing Strategist, +1

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Applied economics and audience/consumer insights professional with experience across media, tourism, marketing, and finance. Skilled in survey research, audience segmentation, competitive analysis, and translating complex datasets into actionable stakeholder recommendations using tools like Excel, Python, Tableau/Power BI. Experienced in end-to-end research and reporting—survey design and QA, dashboard interpretation, KPI tracking, and cross-functional stakeholder engagement. Strong foundation in evidence-based decision-making and strategic communication to support program, content, and growth initiatives.…Applied economics and audience/consumer insights professional with experience across media, tourism, marketing, and finance. Skilled in survey research, audience segmentation, competitive analysis, and translating complex datasets into actionable stakeholder recommendations using tools like Excel, Python, Tableau/Power BI. Experienced in end-to-end research and reporting—survey design and QA, dashboard interpretation, KPI tracking, and cross-functional stakeholder engagement. Strong foundation in evidence-based decision-making and strategic communication to support program, content, and growth initiatives.

Available to hire

Applied economics and audience/consumer insights professional with experience across media, tourism, marketing, and finance. Skilled in survey research, audience segmentation, competitive analysis, and translating complex datasets into actionable stakeholder recommendations using tools like Excel, Python, Tableau/Power BI.

Experienced in end-to-end research and reporting—survey design and QA, dashboard interpretation, KPI tracking, and cross-functional stakeholder engagement. Strong foundation in evidence-based decision-making and strategic communication to support program, content, and growth initiatives.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Hindi

Advanced

Spanish; Castilian

Beginner

French

Beginner

Work Experience

Sales & Marketing Executive at Marmion Group FZ E

July 10, 2025 - July 20, 2026

Managed and oversaw the company’s social media platforms and digital engagement activities, supporting consistent corporate communications and promotional initiatives. Coordinated preparation and development of marketing materials and presentations. Conducted business development research to identify prospective clients, partnerships, and market opportunities. Assisted with planning and execution of sales and marketing campaigns and supported strategic communications and marketing initiatives aligned with senior management direction.

Sales & Marketing Executive at Marmion Group FZE

July 10, 2025 - July 20, 2026

Managed and oversaw the company’s social media platforms and digital engagement activities, ensuring consistent corporate communications to support branding and promotional initiatives. Coordinated preparation and development of marketing materials and presentations. Conducted business development research to identify prospective clients, partners, and market opportunities. Assisted in planning and execution of sales and marketing campaigns under senior management direction. Supported strategic communications and marketing initiatives to align with guidance from senior leadership.

Audience Research Analyst at Special Broadcasting Service (SBS)

November 1, 2023 - May 1, 2024

Conducted quantitative and qualitative audience research across SBS multilingal and multicultural audiences—analyzing audience behavior, content consumption patterns, and community engagement trends. Managed multilingual audience research projects across multiple language services (including Arabic, Punjabi, Mandarin, Turkish, and Pashto), delivering insights into content preferences, media consumption behavior, and engagement trends. Led end-to-end research project delivery: defining objectives, designing surveys, coordinating translations, and synthesizing findings for senior stakeholders. Analyzed large audience and platform datasets using Excel, SQL, and dashboard reporting tools to monitor KPIs and support strategic decision-making. Administered and supported SBS Exchange, facilitating participant engagement. Developed dashboards and performance reports to communicate audience metrics, survey findings, and business recommendations to key stakeholders.

Research Officer at Destination NSW

March 1, 2022 - October 1, 2023

Conducted tourism and market analysis to identify visitor trends, destination performance drivers, and growth opportunities, supporting major tourism, events, and aviation planning initiatives across New South Wales. Produced tourism intelligence reports, dashboards, and ministerial briefings used by government and industry stakeholders for destination marketing, tourism development, and aviation planning decisions. Handled validation, quality assurance, and maintenance of tourism data sources in coordination with external suppliers to resolve data issues and ensure accuracy, integrity, and accessibility. Designed, scripted, tested, and reported on tourism surveys to ensure data quality and effective translation of findings into business recommendations. Collaborated with cross-functional teams to transform structured survey and market datasets into clear narratives for evidence-based decisions, delivering periodic and ad hoc stakeholder reporting using SAP, Salesforce, and related sy

Research Officer (Destination) at Destination NSW

March 1, 2022 - October 31, 2023

Conducted tourism and market analysis to identify visitor trends, destination performance drivers, and growth opportunities supporting tourism, event, and aviation planning initiatives across New South Wales. Produced tourism intelligence reports, dashboards, and ministerial briefings used by government and industry stakeholders to support destination marketing, tourism development, and aviation planning decisions. Managed validation, quality assurance, and maintenance of tourism data sources in coordination with external suppliers to resolve data issues and ensure accuracy, integrity, and accessibility. Identified high-potential visitor segments and emerging market trends to support targeted marketing campaigns and strategic planning. Designed, scripted, tested, and reported on tourism surveys to ensure data quality and effective translation of findings into business recommendations. Developed and transformed structured survey data to support trend analysis, visitor behavior resear

Marketing Specialist at Luxury Design Painting

August 1, 2021 - February 1, 2022

Organized and coordinated marketing campaigns to identify new opportunities within the target market and expand outreach to a broader consumer base. Led brand development across digital and print materials including logo development and website copywriting. Maintained and updated internal CRM by uploading new leads from internal and external sources; managed quotations for existing and potential customers; and responded to customer contact forms, enquiries, comments, and messages with tailored responses across email and other channels. Drafted and managed print, online, and social media communications to promote the company brand, image, and values and generated social media performance reports.

Marketing Specialist (Luxury Design Painting) at Luxury Design Painting

August 1, 2021 - February 28, 2022

Organized and coordinated marketing campaigns to identify new opportunities within the target market and reach a broader consumer base. Owned brand development across digital and print materials including logo development, website copywriting, and marketing communications. Maintained and updated internal CRM by uploading new leads from internal and external sources, managed quotations for existing and prospective customers, and responded to customer contact forms, inquiries, comments, and messages. Drafted and managed print, online, and social media communications to promote company brand image and values. Managed social media platforms and generated performance reports.

Chief Marketing Officer at MynD Initiative

June 1, 2020 - Present

Managed end-to-end marketing, social media, and public relations efforts for a national mental health initiative. Led campaign development and content strategy across digital platforms to boost awareness and engagement. Coordinated with internal teams, media partners, and community stakeholders to support outreach and advocacy. Provided international branding and communications to ensure consistent, stigma-free messaging aligned with mental health goals.

Marketing Officer at Finlease

July 1, 2018 - April 1, 2021

Partnered closely with the CEO and Marketing Manager to develop promotional campaigns and identify opportunities to increase reach within the target market. Conducted and compiled findings from market research including social media analytics to review campaign performance and understand consumer behavior. Coordinated with the design team to develop new print and digital content promoting branding values. Supported EDM campaigns and marketing events including trade shows, compiled ad hoc reports on marketing performance, and built databases of potential leads. Liaised with external stakeholders for lead development and increasing the consumer base, managed internal CRM, organized and managed marketing collateral and promotional merchandise, and created social media content to engage audiences and support business growth.

Marketing Officer (Finlease) at Finlease

July 1, 2018 - April 30, 2021

Worked closely with the CEO and Marketing Manager to develop promotional campaigns and identify new opportunities to increase reach within the target market. Conducted and collated market research findings including social media analytics to review campaign performance and understand consumer behavior. Coordinated with the design team to develop print and digital content promoting the company’s branding values. Assisted with EDM campaigns and marketing events, including trade shows. Compiled ad hoc reports on marketing performance and built new lead databases. Liaised with external stakeholders for lead development and potential consumer base growth. Managed internal CRM and organized and managed marketing collateral and promotional merchandise. Created social media content to engage audiences and support business growth.