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Multimedia storyteller and creative strategist with 10 years of experience bridging technical development and brand vision. Expert in building high-performing digital experiences across Shopify, WordPress, Squarespace, and modern CMS platforms—focused on data-driven growth, meticulous content management, and SEO-optimized storefronts. Skilled in streamlining operations, implementing AI-integrated workflows, and maintaining rigorous site quality and asset consistency across platforms. Known for improving revenue and engagement through conversion rate optimization (CRO), performance audits, and ongoing digital wellness maintenance.…Multimedia storyteller and creative strategist with 10 years of experience bridging technical development and brand vision. Expert in building high-performing digital experiences across Shopify, WordPress, Squarespace, and modern CMS platforms—focused on data-driven growth, meticulous content management, and SEO-optimized storefronts. Skilled in streamlining operations, implementing AI-integrated workflows, and maintaining rigorous site quality and asset consistency across platforms. Known for improving revenue and engagement through conversion rate optimization (CRO), performance audits, and ongoing digital wellness maintenance.

Britta n y Miller Dalla s

Creative Director, Brand Strategist, Conversion Rate Optimization Expert, +2

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Multimedia storyteller and creative strategist with 10 years of experience bridging technical development and brand vision. Expert in building high-performing digital experiences across Shopify, WordPress, Squarespace, and modern CMS platforms—focused on data-driven growth, meticulous content management, and SEO-optimized storefronts. Skilled in streamlining operations, implementing AI-integrated workflows, and maintaining rigorous site quality and asset consistency across platforms. Known for improving revenue and engagement through conversion rate optimization (CRO), performance audits, and ongoing digital wellness maintenance.…Multimedia storyteller and creative strategist with 10 years of experience bridging technical development and brand vision. Expert in building high-performing digital experiences across Shopify, WordPress, Squarespace, and modern CMS platforms—focused on data-driven growth, meticulous content management, and SEO-optimized storefronts. Skilled in streamlining operations, implementing AI-integrated workflows, and maintaining rigorous site quality and asset consistency across platforms. Known for improving revenue and engagement through conversion rate optimization (CRO), performance audits, and ongoing digital wellness maintenance.

Available to hire

Multimedia storyteller and creative strategist with 10 years of experience bridging technical development and brand vision. Expert in building high-performing digital experiences across Shopify, WordPress, Squarespace, and modern CMS platforms—focused on data-driven growth, meticulous content management, and SEO-optimized storefronts.

Skilled in streamlining operations, implementing AI-integrated workflows, and maintaining rigorous site quality and asset consistency across platforms. Known for improving revenue and engagement through conversion rate optimization (CRO), performance audits, and ongoing digital wellness maintenance.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Work Experience

Creative Strategist - Contract & Freelance

March 1, 2026 - Present

Deliver end-to-end web development and creative strategy for service-based businesses and e-commerce brands, specializing in custom site builds, performance audits, and ongoing digital wellness maintenance. Drive revenue and engagement through targeted conversion rate optimization (CRO), translating brand identity into cohesive, high-performance digital experiences using modern web best practices and Adobe Creative Cloud. Manage full lifecycle content updates, asset optimization, and rigorous QA across dynamic content management systems to ensure flawless brand consistency and optimal technical performance.

E-Commerce Manager at Matthew Trent Inc.

October 1, 2023 - March 1, 2026

Managed day-to-day operations for WooCommerce/Shopify storefronts, overseeing product setup, site QA, and release cadence. Drove a 19% YoY revenue increase to $4.77M by aligning merchandising, targeted campaigns, and landing page optimizations. Established an e-commerce KPI rhythm (traffic, conversion, campaign lift) to inform stakeholder insights and weekly homepage refreshes. Optimized discoverability and inventory sync through technical SEO (titles, meta, alt text) and streamlined catalog management. Launched an AI-driven clienteling program (Clientbook) and trained staff on outreach workflows to increase repeat engagement.