Brand and interaction designer based in Melbourne, specializing in brand identity, graphic design, and UX-driven interfaces. I build visual systems that connect strategy to execution across print, digital, and product touchpoints. I’ve developed brand identities from concept to launch for fashion and entertainment clients, led store/retail design expansions, and designed web interfaces and landing experiences. My approach is systems-first—creating cohesive, scalable visual languages that improve usability and consistency.

Madhav Jolly

Brand and interaction designer based in Melbourne, specializing in brand identity, graphic design, and UX-driven interfaces. I build visual systems that connect strategy to execution across print, digital, and product touchpoints. I’ve developed brand identities from concept to launch for fashion and entertainment clients, led store/retail design expansions, and designed web interfaces and landing experiences. My approach is systems-first—creating cohesive, scalable visual languages that improve usability and consistency.

Available to hire

Brand and interaction designer based in Melbourne, specializing in brand identity, graphic design, and UX-driven interfaces. I build visual systems that connect strategy to execution across print, digital, and product touchpoints.

I’ve developed brand identities from concept to launch for fashion and entertainment clients, led store/retail design expansions, and designed web interfaces and landing experiences. My approach is systems-first—creating cohesive, scalable visual languages that improve usability and consistency.

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Experience Level

Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
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Work Experience

Freelance — Brand Design
January 1, 2024 - Present
Developed brand identities from concept to launch for clients across fashion and entertainment. Led branding and store design for 10 Hills Studio, supporting expansion to a second retail location in Kolkata. Created the visual identity and graphic system for Illaka Studios, an independent film production house in Mumbai.
Junior Visual Designer, Brand & Web
November 1, 2022 - December 31, 2022
Assisted the Creative Director on the brand identity for Oropel, developing the visual identity system and brand guidelines. Created social media and marketing assets for Scentido in support of campaign needs.
Junior Visual Designer, Brand & Web at The Works
November 1, 2022 - December 31, 2022
Collaborated with the Creative Director on the brand identity for Oropel, developing the visual identity system and brand guidelines. Created social media and marketing assets for Scentido.
Visual Designer, Brand & Web
September 1, 2022 - February 29, 2024
Worked alongside the Creative Director on brand identity and packaging projects, managing work from concept development to final execution. Systemized and designed brand identities for multiple clients (print and digital) to create cohesive visual languages. Delivered website interfaces in Figma including wireframing, visual design, and developer handoff. Produced marketing collateral and campaign assets aligned with brand guidelines, and created social media creatives with platform-specific requirements. Designed menu layouts and supporting print materials with an emphasis on brand expression and usability.
Visual Designer, Brand & Web at The Works
September 1, 2022 - February 28, 2024
Worked alongside the Creative Director on brand identity and packaging projects, overseeing work from concept development through to final execution. Designed and systemised brand identities for Rivona, Papa Patel Hot Sauce, Smitten, and Sumii, creating cohesive visual languages across print and digital touch-points. Designed and delivered website interfaces in Figma for Aditya Birla Group and a dedicated landing page for Invictus School, covering wire framing and visual design through to developer handoff. Developed comprehensive visual design systems across diverse clients to ensure consistency and scalability. Produced marketing collateral and campaign assets aligned with established brand guidelines and business objectives. Created social media creatives and platform-specific marketing materials for Scentido and Sumii. Designed menu layouts and supporting print materials for The Bar Collective, balancing brand expression with clarity and usability.
Junior Creative Designer, Brand
December 1, 2021 - November 30, 2022
Worked with the Lead Designer on brand identity projects within a four-person team, contributing to logos, visual guidelines, illustrations, and packaging. Supported identity, illustration, and packaging work for fintech and F&B brands, handled publication design, and created print collateral such as packaging and menus. Produced social media creatives and performed image editing as needed for campaigns.
Junior Creative Designer, Brand at Please See Design
December 1, 2021 - November 30, 2022
Worked alongside the Lead Designer within a four-person team on brand identity projects, developing logos, visual guidelines, illustrations, and packaging. Contributed to identity, illustration, and packaging work for fintech brands Pine Labs and Falcon, and the F&B brand 1441 Pizzeria. Handled publication design for Jolie’s. Produced print collateral including packaging and menus for Stranger & Sons Gin, along with social media creatives and image editing.
UI Design Intern at Canvs Club
July 1, 2021 - August 31, 2021
Collaborated with a cross-functional design team to develop a design system for a credit application, gaining hands-on experience building scalable and cohesive systems.

Education

M.Des (Interaction Design) at Monash University
January 1, 2024 - August 21, 2026
B.Des (Information Design) at Srishti Institute of Art, Design
January 1, 2018 - December 31, 2021
M.Des, Interaction Design at Monash University
January 1, 2024 - January 1, 2026
B.Des, Information Design at Srishti Institute of Art, Design
January 1, 2018 - January 1, 2021

Qualifications

Industry Experience

Education, Consumer Goods, Media & Entertainment, Financial Services, Retail, Professional Services