Available to hire
Denessa Sun is a creative strategist and content creator from Malaysia, blending storytelling with social and digital media strategy to craft engaging narratives that connect brands with their audience. She is known for building brand-consistent content and using data to refine campaigns for stronger reach and engagement.
Across her roles, Denessa supports end-to-end creative work including video editing, KOL/influencer campaign management, and social media content planning. She is also experienced in UGC sourcing and development, and her work is driven by passion, attention to detail, and a strategic mindset aimed at meaningful impact.
Experience Level
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Beginner
Language
English
Fluent
Malay
Advanced
Korean
Beginner
Thai
Beginner
Work Experience
Creative Strategist Lead at Denessa Sdn. Bhd
October 12, 2022 - PresentLed creative strategy and campaign direction across social and digital platforms. Collaborated with the social media team to align content strategies with short- and long-term marketing goals. Developed high-impact engaging content to drive audience interest and engagement, ensuring brand consistency with overall brand direction and history. Explored new platforms/channels to increase reach and traffic, monitored content performance, and optimized strategies based on data and traffic insights. Managed end-to-end KOL/influencer campaigns including sourcing, briefing, negotiation, and execution. Monitored and monetized creator partnerships and contributed to performance reporting and continuous improvement.
Creative Strategist Lead at DENESSA UNCREATIVE STRATEGIST
October 12, 2022 - PresentLeads creative strategy and campaign direction across social & digital platforms. Collaborates with the social media team to align content strategy with short- and long-term marketing goals. Develops engaging, high-impact content to drive audience interest and engagement. Ensures brand consistency across all content aligned with overall brand direction and story. Identifies and explores new platforms/channels to increase reach and traffic. Monitors content performance and optimizes strategy based on data and traffic insights. Manages end-to-end KOL/influencer campaigns including sourcing, briefing, negotiation, and execution. Manages KOL creators (Monkey Creators Sdn. Bhd.).
Campaign Strategist at Moneyl Sdn. Bhd (KOLs.Asia)
March 1, 2022 - April 12, 2022Built relationships with prominent KOLs and thought leaders, and developed and executed KOL marketing strategies and creative campaigns. Researched relevant industry experts, competitors, and target audiences/users to inform campaign planning and activation. Generated new creative approaches to influence campaigns, supporting growth and visibility through influencer-led initiatives.
Campaign Strategist at M on key C re a to rs S d n. B hd (Monopoly Creators Sdn. Bhd / unclear spacing; KOLs.Asia referenced in source)
March 1, 2022 - April 12, 2022Builds relationships with prominent KOLs and thought leaders. Develops and executes KOL marketing strategies and creative campaigns. Generates new creative approaches to influence campaigns. Researches relevant industry experts, competitors, and target audiences/users to support campaign strategy and execution.
Campaign Strategist (Full-Time) at Pop Culture Media Sdn. Bhd (KOLs.Asia)
January 3, 2022 - April 12, 2022Identifies and builds relationships with prominent KOLs and thought leaders. Develops and executes KOL marketing strategies and creative campaigns. Brainstorms new, creative approaches to influence campaigns, supported by research on industry experts, competitors, and target audiences/users.
Content Creator / Video Editor (Full-time) at Denessa Sun Sdn. Bhd
November 9, 2020 - March 12, 2021Responsible for end-to-end content creation including video editing. Met clients to establish the desired feel and look for the video concept, and ensured alignment to the story line and purpose of the video. Operated computer-based editing systems and equipment for video media and effects. Supported the team with brainstorming and creating strategies related to branding and marketing, while ensuring timely and polished final deliverables.
Video Editor / Content Creator at DENESSA SUNCREATIV E S TRATEGIST (or DENESSA Sun uncreative strategist; unclear in source)
November 9, 2020 - March 12, 2021In charge of all content creations. Meets with clients to establish desired feel and look for the video to be created. Operates computer-based editing systems and equipment for video media and effects. Establishes a clear understanding of the storyline and purpose of the video creation. Supports the team with brainstorming and creation of branding and marketing strategies.
Content Creator (Freelance) at U nclear (clients unspecified in source)
November 9, 2020 - March 12, 2021Scours social media platforms, reviews submissions, and seeks user-generated content that resonates with clients’ brand identity and messaging. Stays updated with industry trends and adapts content strategies accordingly, leveraging UGC and emerging social platform opportunities. Collaborates with marketing/branding/communications teams to align UGC efforts with broader brand strategy.
Dance Instructor (Part-time) at Passion Dance Studio
March 1, 2019 - PresentTeaches various dance styles and methodologies from beginner to advanced levels. Develops dance curriculums and prepares lesson plans. Engages, encourages, and motivates students to achieve their goals.
Video Editor (Part-time) at Stage & Co.
February 1, 2013 - December 1, 2014Edited video projects including incorporating pre-selected music, interviews, sound clips, and other key aspects of the project. Ensured correct formatting and presentation for finalized videos according to client specifications. Supported production deliverables through attention to sound, pacing, and final export requirements.
Assistant (Edit video for casting-related content) / Production support at DENESSA SUN
February 1, 2013 - December 1, 2014Assists in casting procedures. Edits video to include preselected music, interviews, sound clips, and other important aspects of the project. Ensures correct formatting and presentation for finalized videos according to the client’s specifications.
Education
GPA 3.2 Diploma in Entertainment Arts at UOWMKDU (University education referenced; exact institution name unclear in source)
May 1, 2015 - September 1, 2017Bachelor of Communications (Honours) at UOWMKDU (University education referenced; exact institution name unclear in source)
January 1, 2018 - September 1, 2020GPA 3.3 Bachelor of Communications (Hons) at University
January 1, 2018 - September 1, 2020Diploma in Entertainment Arts at University
May 1, 2015 - September 1, 2017Qualifications
Certificate of Participation (Capital Market Awareness Program)
January 11, 2030 - August 21, 2026Certificate of Excellence (Capital Market Awareness Program)
January 11, 2030 - August 21, 2026Certificate of Participation (STAR Grand Finale Show case)
January 11, 2030 - August 21, 2026Driving Dreams Scholarship (UOWMKDU)
January 11, 2030 - August 21, 2026Astrobattle Ground 2016 (Finalist)
January 1, 2016 - August 21, 2026Fonce Dance Competition 2020 (Champion)
January 1, 2020 - August 21, 2026Genesis Dance Competition 2020 (1st Runner Up)
January 1, 2020 - August 21, 2026Certificate of Participation (Capital Market Awareness Program)
January 11, 2030 - August 21, 2026Certificate of Excellence (Capital Market Awareness Program)
January 11, 2030 - August 21, 2026Certificate of Participation (STAR Grand Finale Showcase)
January 11, 2030 - August 21, 2026Driving Dreams Scholarship (UOW MKDU)
January 11, 2030 - August 21, 2026Astrababattle Ground 2016 (Finalist)
January 1, 2016 - January 1, 2016Dance competition 2020 (Champion)
January 1, 2020 - January 1, 2020Genesis dance competition 2020 (1st Runner-up)
January 1, 2020 - January 1, 2020UPM / UOWM KDU Scholastic Leaders (Scholarship/Leadership Recognition)
January 11, 2030 - August 21, 2026Industry Experience
Media & Entertainment, Education, Professional Services
Experience Level
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Beginner
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