Next availability:
October 1, 2026
Performance marketing & DTC growth manager with 5+ years of hands-on experience running end-to-end Meta and Google acquisition, creative/ad strategy, and conversion rate optimization across Shopify eCommerce brands.
Built and scaled a US direct-to-consumer health brand to 5,714 orders and CHF 273,360 revenue in six months, cutting blended CPA by 64% in three months while maintaining stable spend and strong P&L ownership.
Skills
Language
German
Fluent
English
Advanced
French
Advanced
Work Experience
Experience Growth Operator (part-time venture) at Oona, US DTC Health Brand
December 2, 2025 - June 2, 2026Built and operated a US direct-to-consumer health brand from zero to 5,714 orders and CHF 273,360 revenue in six months. Owned Meta and Google acquisition end-to-end and managed CHF 199,300 in paid media spend, taking responsibility for budgeting, bidding, and scaling decisions. Developed and scaled differentiated direct-response angles for the US market: creative concepts, hooks, and ad-driven presell funnels; continuously tested against CPA. Built and optimized the Shopify funnel end-to-end including offer structure, upsells, and checkout CRO; implemented Klaviyo retention flows, fulfillment/supplier coordination, and full P&L reporting down to contribution margin per order.
Experience Growth Operator at Oona, US DTC Health Brand
December 2, 2025 - June 2, 2026Built and operated a US direct-to-consumer health brand from zero to 5,714 orders and CHF 273,360 revenue in six months. Owned end-to-end Meta and Google acquisition and managed CHF 199,300 in paid media spend, taking budget, bidding, and scaling decisions personally. Developed and scaled differentiated direct-response angles for the US market, including creative concepts, hooks, and advertorial pre-sell funnels; continuously tested against CPA using Shopify end-to-end funnel optimization (offers, upsells, checkout) and Klaviyo retention flows; ran full reporting and performance measurement with GA4, Google Tag Manager, and Meta Conversions API (CAPI).
Performance Marketing Manager at ABA Aeschenplatz Dental Clinic
September 2, 2025 - PresentOwned paid acquisition optimization across Meta/Google. Reduced blended paid acquisition CPA by 64% within three months while holding paid media spend around CHF 60,000/month and maintaining lead volume. Managed performance marketing decisions and reporting within the team structure.
Performance Marketing Manager at AB Aeschenplatz Dental Clinic
September 2, 2025 - PresentReduced blended paid acquisition CPA by 64% within three months while maintaining paid media spend around CHF 60,000/month and holding lead volume. Owned/managed paid acquisition and measurement stack, and worked with on-site and tracking improvements for lead quality and reporting.
Marketing Manager at GAW
March 2, 2025 - September 2, 2025Built GAW’s Google Ads presence from scratch. Organization had no prior paid media setup or campaign structure. Generated 118 inquiries in the initial setup phase using new campaigns and purpose-built landing pages; planned and codsigned a refreshed company website. Created and ran Meta engagement campaigns.
Sole owner / Digital Marketing (Google Ads, Meta Ads, LinkedIn Ads) + Measurement Stack at GAW (GEW?)
March 2, 2025 - September 2, 2025Owned measurement and performance stack including GA4, Google Tag Manager, and conversion tracking through lead quality. Built GEO/AI-driven search visibility for AI-driven search ecosystems. Managed and quality-controlled external SEO and content agencies.
Marketing Manager at GAW (Swiss Civil Service / mandated national service placement)
March 2, 2025 - September 2, 2025Built GAW’s Google Ads presence from scratch and implemented campaign structure before scaling acquisition. Once set up, generated 118 inquiries at CHF 18 cost per inquiry through new campaigns and purpose-built landing pages. Contributed to conceptualization and co-designed a new company website; also created Meta engagement campaigns.
Performance Marketing Specialist at Social Butler AG
May 2, 2024 - March 2, 2025Managed 80+ client accounts in parallel with combined monthly budgets around CHF 30,000. Delivered 80+ leads per month with CPL below CHF 30 for event verticals by running and optimizing campaigns across Google, Meta, TikTok, Snapchat, and LinkedIn. Handled client onboarding, ongoing reporting, and end-of-mandate reporting for both B2B and B2C accounts.
Digital Marketing Manager at Swiss Civil Service (mandatory national service)
December 2, 2023 - April 2, 2024Fixed-term statutory assignment. (No additional detail provided.)
Digital Marketing Manager at Swiss Civil Service (mandatory national service) — Fixed-term national assignment
December 2, 2023 - April 2, 2024Served in mandatory national service with a focus on digital marketing management tasks during the assignment period.
Digital Marketing Manager at Stammgast GmbH
December 2, 2022 - November 2, 2023Managed 20+ client accounts and monthly ad budgets exceeding CHF 67,000, driving performance for an tourism marketing agency. Set up conversion tracking via GA4, Google Tag Manager, and Meta Pixel and improved conversion rate through data-driven optimization. Ran performance campaigns on Google Ads and Meta Ads and supported SEO for organic traffic.
Digital Marketing Manager at Keune Haircosmetics Switzerland
January 2, 2022 - October 2, 2022Grew B2C revenue by 55% in 7 months through SEO, Google Ads, and social media movement. Targeted 10 buying-in-intent keywords from positions 7–10 to positions 2–3, improving site visibility by 32%. Reported via GA4 and Data Studio.
Digital Marketing Manager at Keune Hair cosmetics Switzerland
January 2, 2022 - October 2, 2022Grew B2C revenue by 55% in 7 months through SEO, Google Ads, and social-driven strategies. Acquired 10 buying-intent keyword positions from positions 7 to 10 to positions 2 to 3, improving site visibility by 32%. Reported via GA4 and Data Studio.
Digital Marketing Freelancer at Upwork / No Limit Tuning GmbH
April 2, 2020 - December 2, 2021Ran and optimized Google Ads and Meta Ads campaigns for international freelance clients. Set up Meta Pixel and conversion tracking via Google Tag Manager. Provided e-commerce/onlineshop operations support including customer support for No Limit Tuning.
Education
Qualifications
Google Ads Search Certification
January 1, 2026 - August 21, 2026Google AI-Powered Shopping Ads Certification
January 1, 2021 - August 21, 2026Google Analytics Academy
January 11, 2030 - August 21, 2026Microsoft Advertising Certified Professional
January 11, 2030 - August 21, 2026Google Digital Garage — Fundamentals of Digital Marketing
January 11, 2030 - August 21, 2026Peak eCommerce Performance (training)
January 1, 2023 - August 21, 2026Online Marketing 7 FA — Agency Lab
January 1, 2019 - August 21, 2026Online Marketing Fundamentals — Agentur zur Freiheit
January 1, 2016 - August 21, 2026Google Ads Search Certification
January 1, 2021 - January 1, 2026Google AI-Powered Shopping Ads Certification
January 1, 2020 - January 1, 2021Google Analytics Academy (Google Analytics Academy)
January 11, 2030 - August 21, 2026Microsoft Advertising Certified Professional
January 11, 2030 - August 21, 2026Industry Experience
Healthcare, Retail, Consumer Goods, Professional Services, Media & Entertainment, Software & Internet, Education
Skills
Hire a Performance Marketer
We have the best performance marketer experts on Twine. Hire a performance marketer in Basel today.