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Digital Transformation & Product Leader with 12 years of international experience delivering innovation and transformation initiatives across luxury and travel industries. I connect business, technology, and people to turn strategic ambitions into measurable, user-centered solutions through product thinking, agile ways of working, and continuous improvement. I lead teams and roadmaps end-to-end—from defining growth and client-experience strategies to launching products (including mobile apps) and exploring emerging technologies. I foster cultures of creativity and innovation while continuously improving performance through data, experimentation, and iterative delivery.…Digital Transformation & Product Leader with 12 years of international experience delivering innovation and transformation initiatives across luxury and travel industries. I connect business, technology, and people to turn strategic ambitions into measurable, user-centered solutions through product thinking, agile ways of working, and continuous improvement. I lead teams and roadmaps end-to-end—from defining growth and client-experience strategies to launching products (including mobile apps) and exploring emerging technologies. I foster cultures of creativity and innovation while continuously improving performance through data, experimentation, and iterative delivery.

Lydie Goubault de Brugière

Product Designer, Project Manager, Digital Marketer, +2

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Digital Transformation & Product Leader with 12 years of international experience delivering innovation and transformation initiatives across luxury and travel industries. I connect business, technology, and people to turn strategic ambitions into measurable, user-centered solutions through product thinking, agile ways of working, and continuous improvement. I lead teams and roadmaps end-to-end—from defining growth and client-experience strategies to launching products (including mobile apps) and exploring emerging technologies. I foster cultures of creativity and innovation while continuously improving performance through data, experimentation, and iterative delivery.…Digital Transformation & Product Leader with 12 years of international experience delivering innovation and transformation initiatives across luxury and travel industries. I connect business, technology, and people to turn strategic ambitions into measurable, user-centered solutions through product thinking, agile ways of working, and continuous improvement. I lead teams and roadmaps end-to-end—from defining growth and client-experience strategies to launching products (including mobile apps) and exploring emerging technologies. I foster cultures of creativity and innovation while continuously improving performance through data, experimentation, and iterative delivery.

Available to hire

Digital Transformation & Product Leader with 12 years of international experience delivering innovation and transformation initiatives across luxury and travel industries. I connect business, technology, and people to turn strategic ambitions into measurable, user-centered solutions through product thinking, agile ways of working, and continuous improvement.

I lead teams and roadmaps end-to-end—from defining growth and client-experience strategies to launching products (including mobile apps) and exploring emerging technologies. I foster cultures of creativity and innovation while continuously improving performance through data, experimentation, and iterative delivery.

Skills

Leadership

Product Design

MVP

Experience Level

Leadership

Expert

Product Design

Expert

MVP

Intermediate

Language

French

Fluent

English

Advanced

Work Experience

Head of Innovation and External Growth at Eurostar

January 1, 2024 - June 30, 2026

Developing the company’s innovation strategy; fostering a culture of innovation and creativity; identifying emerging technologies, market trends, and client needs to drive innovation opportunities and stay ahead of the competition; functional management.

Digital Growth and Innovation Manager at Eurostar

May 1, 2023 - January 1, 2024

Defined and executed the strategy and product roadmap to enhance client experience, improving NPS (+15 pts) and app ratings (from 2 to 4 stars). Identified new growth areas and technology opportunities to drive innovation. Managed a team of 6 Product Owners in an Agile environment across two countries.

Digital Product Manager at Thalys

October 1, 2019 - May 1, 2023

Created digital product strategies for thalys.com and izy.com with goals to increase revenue (+5%) and market share (+2%) yearly. Built and maintained a long-term roadmap to deliver a more seamless booking experience (e.g., new payment options and fewer booking steps). Improved client experience to raise NPS by +15 pts and published a new app (improving rating from 1 to 3.5 stars). Managed 7 Product Owners in an Agile environment; during COVID, managed the team and tasks under limited budget and prolonged partial unemployment from 03/2020 to 08/2021.

Digital Production Manager at Louis Vuitton

September 1, 2013 - October 1, 2019

Managed louisvuitton.com websites and apps for Europe, Middle East and Africa (23 e-commerce websites, 11 linguistic versions, 5 currencies). Worked on SEO optimization increasing organic traffic by 10K visitors/month and achieving 80% of targeted keywords ranking on the first page. Coordinated 6 digital managers and multiple vendors. Partnered with digital merchandisers to increase conversion rate (+3%) and average order value (+15%). Managed e-commerce and operations projects including market launches (e.g., Russian/Arabic), click and collect, premium delivery, and an automated translation tool; led a multicultural team of 6 webmasters and e-merchandisers.

Digital Officer at Louis Vuitton

September 1, 2010 - September 1, 2013

Managed louisvuitton.com websites for Europe region (5 websites). Created Flash animations and maintained platform life cycles. Performed project management for digital initiatives.