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I’m a creative Social Media and Content Specialist with a strong foundation in fashion and a passion for beauty and digital culture. Recently relocated from Australia to Stockholm, Sweden, I specialize in organic social and influencer strategy, creating engaging, trend-led content across platforms to grow reach, engagement, and brand presence. I have hands-on experience with content ideation, Reels, daily stories, behind-the-scenes content, and campaign moments. I also manage influencer seeding and relationships—from audits and strategy to gifting, lookbook and content approvals, and campaign support—using a strong understanding of what resonates with digital audiences.…I’m a creative Social Media and Content Specialist with a strong foundation in fashion and a passion for beauty and digital culture. Recently relocated from Australia to Stockholm, Sweden, I specialize in organic social and influencer strategy, creating engaging, trend-led content across platforms to grow reach, engagement, and brand presence. I have hands-on experience with content ideation, Reels, daily stories, behind-the-scenes content, and campaign moments. I also manage influencer seeding and relationships—from audits and strategy to gifting, lookbook and content approvals, and campaign support—using a strong understanding of what resonates with digital audiences.

Eden Close

Social Media Manager, Content Producer, Content Designer, +3

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I’m a creative Social Media and Content Specialist with a strong foundation in fashion and a passion for beauty and digital culture. Recently relocated from Australia to Stockholm, Sweden, I specialize in organic social and influencer strategy, creating engaging, trend-led content across platforms to grow reach, engagement, and brand presence. I have hands-on experience with content ideation, Reels, daily stories, behind-the-scenes content, and campaign moments. I also manage influencer seeding and relationships—from audits and strategy to gifting, lookbook and content approvals, and campaign support—using a strong understanding of what resonates with digital audiences.…I’m a creative Social Media and Content Specialist with a strong foundation in fashion and a passion for beauty and digital culture. Recently relocated from Australia to Stockholm, Sweden, I specialize in organic social and influencer strategy, creating engaging, trend-led content across platforms to grow reach, engagement, and brand presence. I have hands-on experience with content ideation, Reels, daily stories, behind-the-scenes content, and campaign moments. I also manage influencer seeding and relationships—from audits and strategy to gifting, lookbook and content approvals, and campaign support—using a strong understanding of what resonates with digital audiences.

Available to hire

I’m a creative Social Media and Content Specialist with a strong foundation in fashion and a passion for beauty and digital culture. Recently relocated from Australia to Stockholm, Sweden, I specialize in organic social and influencer strategy, creating engaging, trend-led content across platforms to grow reach, engagement, and brand presence.

I have hands-on experience with content ideation, Reels, daily stories, behind-the-scenes content, and campaign moments. I also manage influencer seeding and relationships—from audits and strategy to gifting, lookbook and content approvals, and campaign support—using a strong understanding of what resonates with digital audiences.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Work Experience

Brand and Content Specialist at Oz Swim Group

January 1, 2024 - Present

Owned end-to-end social media strategy from content ideation and feed planning through scheduling, community engagement, and performance analysis. Developed and led integrated content campaign moments across social platforms, with strong brand storytelling while balancing commercial objectives. Produced organic and paid-style assets including EDM marketing, B2C/B2B content creation, and high-performing email campaigns optimized for subject lines, layout, and CTR. Managed influencer seeding and relationships, including influencer audits and content approvals, and supported influencer events and ambassador collaborations. Directed content styling and creative direction aligned with brand identity across international campaign shoots, including on-set direction, briefing video creators, and post-production selection to maintain a cohesive aesthetic.

Social Media + Influencer Assistant at Tiger Mist & AS Labels

January 1, 2022 - January 1, 2022

Provided support to influencer relationships via email and DMs, managing logistics for gifting, collaborations, and follow-ups. Processed influencer orders and maintained product tracking to ensure timely seeding and content alignment. Researched and pitched new influencers aligned to brand identity and audience targets; maintained and updated core influencer data using Airtable, Shopify, and NetSuite. Created monthly visual lookbooks for influencer outreach and seeding strategy. Edited and scheduled social content including Reels, stories, and BTS highlights; captured behind-the-scenes content for immediate use across socials.

Social Media + Influencer Coordinator at Tiger Mist & AS Labels

January 1, 2022 - January 1, 2024

Developed and executed engaging social content aligned with overall brand strategy. Managed content capture during inter-state travel trips to create BTS and campaign assets, including BTL/TikTok and Instagram Reels content to drive audience interaction and reach. Produced daily Instagram story assets leveraging product launches and key campaign moments; captured and edited BTS content during shoots and travel. Managed an influencer seeding program to grow brand presence and coordinate influencer communications including content approval and campaign support. Produced monthly influencer lookbooks and supported seeding strategy; supervised junior influencer support workflows for smooth execution and tracking. Conducted influencer audits for consistency and audience alignment, and developed integrated content campaigns across social, website, and EDMs to increase brand visibility and engagement.

Social Media + Influencer Assistant at Tiger Mist & Labels

January 1, 2022 - January 1, 2022

Enhanced customer satisfaction and supported social/influencer operations through content coordination and influencer administration. Supported influencer relationships via email/DMs; managed logistics for gifting, collaborations, and follow-ups. Assisted with influencer orders and maintained product tracking to ensure timely seeding and content alignment. Researched and pitched new influencers aligned with brand identity and audience targets, and kept influencer data updated using Airtable, Shopify, and NetSuite.

Social Media + Influencer Coordinator at Tiger Mist & Labels

January 1, 2022 - January 1, 2024

Developed and executed engaging social content aligned with overall brand strategy. Managed travel shoots to capture BTS and campaign/social assets, including TikTok and Instagram Reels concepts to drive interaction and reach. Produced daily Instagram Story assets tied to product launches and key campaign moments; shot and edited BTS content during shoots and travel. Coordinated influencer gifting and content approvals, created monthly influencer lookbooks, and supported seeding strategy to grow earned media and organic reach. Supervised junior influencer support workflow and ensured smooth execution of gifting and tracking. Supported planning and execution of influencer and ambassador events with run sheets and guest engagement. Owned end-to-end social/influencer execution including interdepartmental coordination and performance-oriented scheduling across platforms.

Customer Care Coordinator at I.A.M.GIA - A&S Labels

January 1, 2021 - January 1, 2022

Enhanced customer satisfaction by resolving inquiries and concerns efficiently and streamlining communication between departments to speed up issue resolution. Reduced customer complaints by proactively identifying potential issues and implementing solutions. Maintained up-to-date product and service knowledge to provide accurate guidance. Assisted with training new hires on company policies, procedures, and customer care best practices. Navigated multiple databases and software to support customers while maintaining service quality, and provided empathetic support during difficult situations.

Customer Care Coordinator at I.A.M. Gia - A & S Labels

January 1, 2021 - January 1, 2022

Improved customer satisfaction by efficiently resolving inquiries and concerns and streamlining communication between departments for faster issue resolution. Proactively identified potential issues to reduce customer complaints and implemented solutions. Maintained up-to-date product and service knowledge to provide accurate guidance. Assisted with onboarding/training for new hires on company policies and customer-care best practices. Navigated multiple databases and software programs while maximizing productivity and maintaining service quality; provided empathetic support during difficult situations.

Bridal Stylist at Oleg Cassini

January 1, 2020 - January 1, 2021

Provided styling consultations to brides, ensuring their vision and wedding-day outcomes aligned with gown and accessory choices. Curated and presented tailored selections of bridal gowns and accessories to enhance client experience and satisfaction, resulting in strong client relationships and high referral rates. Stayed current on bridal fashion trends and seasonal collections to advise clients. Supported influencer relationships via email/DMs, managed logistics for seeding collaborations, processed influencer orders, and maintained product tracking to ensure timely gifting and content alignment.