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B2B sales and go-to-market leader with 10+ years of international experience across product development, sales, and business strategy across Europe and Latin America. Proven track record building and scaling SaaS platforms from the ground up, leading cross-functional remote teams, and driving customer-centric growth up to 3,000 users. Entrepreneurial mindset with strong foundations in B2B sales, product ownership, and agile methodologies. Founder and podcast host at Hallo Casa, combining real estate, media, and technology to create scalable, measurable growth outcomes.…B2B sales and go-to-market leader with 10+ years of international experience across product development, sales, and business strategy across Europe and Latin America. Proven track record building and scaling SaaS platforms from the ground up, leading cross-functional remote teams, and driving customer-centric growth up to 3,000 users. Entrepreneurial mindset with strong foundations in B2B sales, product ownership, and agile methodologies. Founder and podcast host at Hallo Casa, combining real estate, media, and technology to create scalable, measurable growth outcomes.

Michael Franz

Marketer, SEO Expert, Digital Marketer, +2

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B2B sales and go-to-market leader with 10+ years of international experience across product development, sales, and business strategy across Europe and Latin America. Proven track record building and scaling SaaS platforms from the ground up, leading cross-functional remote teams, and driving customer-centric growth up to 3,000 users. Entrepreneurial mindset with strong foundations in B2B sales, product ownership, and agile methodologies. Founder and podcast host at Hallo Casa, combining real estate, media, and technology to create scalable, measurable growth outcomes.…B2B sales and go-to-market leader with 10+ years of international experience across product development, sales, and business strategy across Europe and Latin America. Proven track record building and scaling SaaS platforms from the ground up, leading cross-functional remote teams, and driving customer-centric growth up to 3,000 users. Entrepreneurial mindset with strong foundations in B2B sales, product ownership, and agile methodologies. Founder and podcast host at Hallo Casa, combining real estate, media, and technology to create scalable, measurable growth outcomes.

Available to hire

B2B sales and go-to-market leader with 10+ years of international experience across product development, sales, and business strategy across Europe and Latin America. Proven track record building and scaling SaaS platforms from the ground up, leading cross-functional remote teams, and driving customer-centric growth up to 3,000 users.

Entrepreneurial mindset with strong foundations in B2B sales, product ownership, and agile methodologies. Founder and podcast host at Hallo Casa, combining real estate, media, and technology to create scalable, measurable growth outcomes.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

German

Fluent

English

Advanced

Spanish; Castilian

Advanced

Portuguese

Beginner

Work Experience

SaaS-enabled Real Estate Network — Founder & CEO (Side-hustle) at Hallo Casa

April 1, 2021 - Present

Bootstrapped and scaled a SaaS-enabled real estate network to a global platform across 30+ countries. Owned product growth and remote operations, built brand visibility via a 290+ episode global real estate podcast, and monetized through SEO-indexed websites and AI/SEO performance initiatives. Implemented AI-driven B2B cold email automation and ICP-led targeting to generate demo meetings, securing with multiple Swiss hospital and building stakeholders. Owned the sales cycle from C-level outreach to closing and boosted ARRs through consultative selling aligned with demo and clinical workflows.

Head of Sales & Marketing / Business Development & Key Account Management at Otoai (Zurich, Switzerland)

November 1, 2020 - March 1, 2021

Led full-cycle sales and marketing execution from outbound to closing. Optimized advertising and acquisition performance via Google Ads and LinkedIn; reduced CPC/CPA through automated email and retargeting. Increased conversions through targeted outreach and virtual demos. Managed proposals/RFPs and led key accounts by aligning service delivery with client goals, improving retention and upsell opportunities. Oversaw coordination with operational teams for smooth implementations.

Business Development & Key Account Manager (role described as bootstrapping product and scaling operations) at Hallo Casa

November 1, 2016 - October 1, 2020

Worked on building and scaling operations for Hallo Casa, including product and growth leadership and cross-functional remote team coordination. Launched and scaled podcast and SEO-based growth initiatives; contributed to monetizable SaaS product rollout for real estate agents and B2B lead generation.

Head of Sales at Komed Health

November 1, 2016 - October 1, 2020

Drove sales leadership for a B2B SaaS/health-related product in Zürich. Worked across go-to-market execution including pipeline generation, deal progression, and account growth. Supported product and commercial alignment to improve conversions, retention, and upsell outcomes by focusing on customer workflows and stakeholder needs.

Product Manager at No More Cards

September 1, 2013 - August 1, 2014

Managed a team of 10 developers to implement a mobile wallet product. Coordinated requirements and project activities with the CEO and CTO, and oversaw project planning, follow-ups, and progress tracking.

Junior Business Analyst at h&z Consulting

December 1, 2012 - August 1, 2013

Supported two client projects through data analysis and workshop preparation. Participated in client meetings and internal project coordination. Contributed to deliverables and project organization.