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I am an international marketing, growth and digital transformation executive with more than 14 years of experience across SaaS, technology, AI and digital businesses, including 12 years in cosmetics and consumer marketing. I combine strategic leadership with hands-on execution across brand positioning, product marketing, go-to-market strategy, digital commerce, customer experience, CRM, content, communications and commercial growth. I enjoy helping organisations create structure and momentum during periods of growth, transformation, repositioning or transition. I quickly understand products, markets and business challenges, then translate them into practical initiatives with measurable outcomes. I work comfortably with leadership, sales, product, technology and operational teams across international markets, bringing consumer insight, commercial expertise and technology-driven innovation to every engagement.…I am an international marketing, growth and digital transformation executive with more than 14 years of experience across SaaS, technology, AI and digital businesses, including 12 years in cosmetics and consumer marketing. I combine strategic leadership with hands-on execution across brand positioning, product marketing, go-to-market strategy, digital commerce, customer experience, CRM, content, communications and commercial growth. I enjoy helping organisations create structure and momentum during periods of growth, transformation, repositioning or transition. I quickly understand products, markets and business challenges, then translate them into practical initiatives with measurable outcomes. I work comfortably with leadership, sales, product, technology and operational teams across international markets, bringing consumer insight, commercial expertise and technology-driven innovation to every engagement.

Agnieszka Perrin

Fractional CMO, Marketing Strategist, Growth Marketer, +3

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I am an international marketing, growth and digital transformation executive with more than 14 years of experience across SaaS, technology, AI and digital businesses, including 12 years in cosmetics and consumer marketing. I combine strategic leadership with hands-on execution across brand positioning, product marketing, go-to-market strategy, digital commerce, customer experience, CRM, content, communications and commercial growth. I enjoy helping organisations create structure and momentum during periods of growth, transformation, repositioning or transition. I quickly understand products, markets and business challenges, then translate them into practical initiatives with measurable outcomes. I work comfortably with leadership, sales, product, technology and operational teams across international markets, bringing consumer insight, commercial expertise and technology-driven innovation to every engagement.…I am an international marketing, growth and digital transformation executive with more than 14 years of experience across SaaS, technology, AI and digital businesses, including 12 years in cosmetics and consumer marketing. I combine strategic leadership with hands-on execution across brand positioning, product marketing, go-to-market strategy, digital commerce, customer experience, CRM, content, communications and commercial growth. I enjoy helping organisations create structure and momentum during periods of growth, transformation, repositioning or transition. I quickly understand products, markets and business challenges, then translate them into practical initiatives with measurable outcomes. I work comfortably with leadership, sales, product, technology and operational teams across international markets, bringing consumer insight, commercial expertise and technology-driven innovation to every engagement.

Available to hire

I am an international marketing, growth and digital transformation executive with more than 14 years of experience across SaaS, technology, AI and digital businesses, including 12 years in cosmetics and consumer marketing. I combine strategic leadership with hands-on execution across brand positioning, product marketing, go-to-market strategy, digital commerce, customer experience, CRM, content, communications and commercial growth.

I enjoy helping organisations create structure and momentum during periods of growth, transformation, repositioning or transition. I quickly understand products, markets and business challenges, then translate them into practical initiatives with measurable outcomes. I work comfortably with leadership, sales, product, technology and operational teams across international markets, bringing consumer insight, commercial expertise and technology-driven innovation to every engagement.

Skills

Experience Level

Expert

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Intermediate

Intermediate

Language

French

Fluent

Polish

Fluent

English

Fluent

Spanish; Castilian

Intermediate

Work Experience

International Fractional CMO & Transition Marketing Leader at Independent Consulting

July 1, 2024 - Present

Provide fractional CMO and transition marketing leadership across Europe, Africa and Singapore. Integrate rapidly into organisations during periods of transformation, growth, repositioning and digital development. Selected engagements include developing a B2B digital marketplace and customer journey for Powerfleet Africa; structuring product content and supporting a Plytix PIM migration; building international marketing, brand positioning, messaging, go-to-market strategy and a website for AI startup iNOSnet Singapore; conducting a marketing audit and implementing regional digital growth initiatives for Caseware Africa; and leading brand repositioning and digital transformation for Andrew Staffing France. Work cross-functionally with leadership, sales, product, operations and technology teams.

Global Head of Marketing & Business Development at Adapt IT

March 1, 2017 - July 1, 2024

Built and drove global traditional and digital marketing growth across SaaS, data intelligence, IoT, FinTech and enterprise solution portfolios. Managed marketing budget planning, allocation, performance monitoring and ROI. Designed and developed two generations of corporate websites, led integrated digital campaigns, created thought-leadership and video content, used customer insights and KPIs to optimise investment, integrated newly acquired company portfolios, supported international product launches and developed a 360-degree digital customer journey platform covering acquisition, engagement, operations and retention.

Africa Head of Marketing & Business Development at Powerfleet

January 1, 2014 - March 1, 2017

Led regional marketing and market development across more than 50 African countries for fleet intelligence, AIoT and SaaS solutions. Adapted global brand and product strategies to diverse local markets and managed budget planning, allocation, performance monitoring and ROI. Conducted market research and segmentation, supported product development and positioning, delivered product launches and integrated campaigns, expanded the channel partner ecosystem, and executed PR, digital communications, events, conferences and sponsorship programmes.

Global Head of Marketing at Microgaming Group

January 1, 2010 - November 1, 2012

Directed international B2C marketing and commercial growth for global online gaming and digital services brands serving more than 25,000 active customers. Managed CRM, acquisition, retention, digital performance and a US$1 million marketing budget. Increased turnover by 50% in 12 months through integrated acquisition, engagement and retention strategies. Built CRM, customer lifecycle, loyalty and VIP programmes, increasing retention by 30%. Managed performance marketing, segmentation, digital promotions and end-to-end customer journeys, and led 50 marketing, development and creative professionals.

International Marketing Direct-to-Consumer Leadership at Yves Rocher

January 1, 1997 - December 1, 2009

Launched, developed and managed direct marketing operations across Poland, Russia, Ukraine, Slovenia, Romania, the Czech Republic and South Africa. Built local marketing structures and adapted the French global model to local consumers and market conditions while managing a €2.5 million annual marketing budget and responsibility for commercial performance, gross margin and ROI. Generated approximately 1.7 million new customers per year, managed campaigns across catalogues, direct mail, press, digital and promotional channels, and oversaw circulation of more than 20 million catalogues. Developed CRM, loyalty and member-get-member programmes, managed product launches and partners, trained local teams, and contributed to Russia becoming Yves Rocher's leading international market.

International Marketing Direct-to-Consumer Leader at Yves Rocher

January 1, 1997 - December 1, 2009

Launched, developed and managed direct marketing operations across Poland, Russia, Ukraine, Slovenia, Romania, the Czech Republic and South Africa for a premium beauty and cosmetics brand. Managed a €2.5 million annual marketing budget with responsibility for commercial performance, gross margin and ROI. Generated approximately 1.7 million new customers per year, managed circulation of more than 20 million catalogues, developed CRM, loyalty and member-get-member programmes, planned product launches, managed agencies and distribution partners, and built local marketing structures and teams in newly launched markets.