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Growth Marketing & Performance Analytics Manager with 9+ years of experience driving customer acquisition, lifecycle marketing, GTM execution, and performance optimisation across FMCG, healthcare, e-commerce, and digital businesses. Experienced in managing marketing initiatives for enterprise platforms serving over 20 million users, leading cross-functional projects, building analytics frameworks, and turning customer insights into measurable business growth. Skilled in campaign execution, customer segmentation, experimentation, CRM analytics, GA4, SQL, Looker Studio, and stakeholder management…Growth Marketing & Performance Analytics Manager with 9+ years of experience driving customer acquisition, lifecycle marketing, GTM execution, and performance optimisation across FMCG, healthcare, e-commerce, and digital businesses. Experienced in managing marketing initiatives for enterprise platforms serving over 20 million users, leading cross-functional projects, building analytics frameworks, and turning customer insights into measurable business growth. Skilled in campaign execution, customer segmentation, experimentation, CRM analytics, GA4, SQL, Looker Studio, and stakeholder management

Elham Borojerdi

Growth Marketer, Digital Marketer, Performance Marketer, +2

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Growth Marketing & Performance Analytics Manager with 9+ years of experience driving customer acquisition, lifecycle marketing, GTM execution, and performance optimisation across FMCG, healthcare, e-commerce, and digital businesses. Experienced in managing marketing initiatives for enterprise platforms serving over 20 million users, leading cross-functional projects, building analytics frameworks, and turning customer insights into measurable business growth. Skilled in campaign execution, customer segmentation, experimentation, CRM analytics, GA4, SQL, Looker Studio, and stakeholder management…Growth Marketing & Performance Analytics Manager with 9+ years of experience driving customer acquisition, lifecycle marketing, GTM execution, and performance optimisation across FMCG, healthcare, e-commerce, and digital businesses. Experienced in managing marketing initiatives for enterprise platforms serving over 20 million users, leading cross-functional projects, building analytics frameworks, and turning customer insights into measurable business growth. Skilled in campaign execution, customer segmentation, experimentation, CRM analytics, GA4, SQL, Looker Studio, and stakeholder management

Available to hire

Growth Marketing & Performance Analytics Manager with 9+ years of experience driving customer acquisition, lifecycle marketing, GTM execution, and performance optimisation across FMCG, healthcare, e-commerce, and digital businesses. Experienced in managing marketing initiatives for enterprise platforms serving over 20 million users, leading cross-functional projects, building analytics frameworks, and turning customer insights into measurable business growth. Skilled in campaign execution, customer segmentation, experimentation, CRM analytics, GA4, SQL, Looker Studio, and stakeholder management

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Work Experience

Performance & Growth Manager at TRT Kingdom (Jay Cutler TRT & Health Clinic)

January 1, 2026 - Present

Owned acquisition performance across SEO, Google Ads, Meta Ads, and direct channels, managing marketing performance through GA4, CRM, and Looker Studio dashboards. Improved lead-to-won conversion by 28% within five months through customer funnel analysis, experimentation, and CRO initiatives. Built attribution reporting across acquisition channels to improve budget allocation and marketing decision-making. Partnered with marketing, product, and CRM teams to optimize the patient journey and improve acquisition efficiency.

Growth & Digital Marketing Consultant at Drip Lounge (Peptide, IV & Vitamin Therapy, NY)

June 1, 2025 - Present

Scaled visibility across 14 New York cities/counties and generated strong lead and call volumes using integrated Local SEO, Google Ads, and performance analytics to improve paid campaign efficiency and reduce customer acquisition costs (CAC). Used measurement and optimization to drive higher-quality leads and improved ROI.

Growth Marketing & SEO Lead at The Darl Digital Marketing Agency

August 1, 2023 - Present

Drove a 270% increase in inorganic traffic across nine U.S.-based health and beauty clients through data-driven SEO/GEO strategy. Built an analytics and attribution stack using GA4, Google Tag Manager, Looker Studio, and BigQuery. Implemented AI-assisted SEO operations with Claude and automated workflows to generate content briefs, optimize content, and automate monthly reporting across multiple client accounts.

Senior SEO & CRO Specialist at Shine Armor Car Detailing E-commerce (Contract)

January 1, 2021 - August 1, 2023

Engineered 320% growth in inorganic revenue and traffic using predictive modeling, PDP optimization, and A/B-tested CRO programs to improve conversion performance and drive measurable revenue growth.

SEO & Growth Strategist at SnappMarket (Largest FMCG Platform in the Middle East)

July 1, 2019 - January 1, 2021

Managed growth initiatives for an online grocery platform serving nearly 20 million users. Collaborated with Product, Engineering, Marketing, and Analytics teams to improve customer acquisition and digital shopping experiences. Used customer behavior analysis and experimentation to prioritize high-impact marketing and product improvements. Led optimization across 450,000+ landing pages, improving discoverability and increasing organic traffic by 650%, and achieved top rankings for 510+ competitive commercial keywords. Developed dashboards and performance reporting to support strategic marketing decisions.