Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I’m a self-driven content and communications leader with 20+ years of cross-industry experience across IT and non-IT sectors—spanning content strategy, digital marketing, buyer behavior diagnostics, seller enablement, consulting, and go-to-market execution. I build content ecosystems and narrative systems that turn ideas into assets and experiences that drive decisions. At Kyndryl, I lead global content initiatives (including AWS Alliance) as a storyteller, editor, and narrative architect—partnering with stakeholders to design experiences, enable teams, and orchestrate AI and human collaboration. I’m also a published author and tech poet, focused on strategy & execution in both B2B and B2C, with a strong emphasis on quality, rigor, and measurable outcomes.…I’m a self-driven content and communications leader with 20+ years of cross-industry experience across IT and non-IT sectors—spanning content strategy, digital marketing, buyer behavior diagnostics, seller enablement, consulting, and go-to-market execution. I build content ecosystems and narrative systems that turn ideas into assets and experiences that drive decisions. At Kyndryl, I lead global content initiatives (including AWS Alliance) as a storyteller, editor, and narrative architect—partnering with stakeholders to design experiences, enable teams, and orchestrate AI and human collaboration. I’m also a published author and tech poet, focused on strategy & execution in both B2B and B2C, with a strong emphasis on quality, rigor, and measurable outcomes.

Jayashree Venugopala (JayVee) Venugopala

Content Strategist, Digital Marketer, Brand Strategist, +2





I’m a self-driven content and communications leader with 20+ years of cross-industry experience across IT and non-IT sectors—spanning content strategy, digital marketing, buyer behavior diagnostics, seller enablement, consulting, and go-to-market execution. I build content ecosystems and narrative systems that turn ideas into assets and experiences that drive decisions. At Kyndryl, I lead global content initiatives (including AWS Alliance) as a storyteller, editor, and narrative architect—partnering with stakeholders to design experiences, enable teams, and orchestrate AI and human collaboration. I’m also a published author and tech poet, focused on strategy & execution in both B2B and B2C, with a strong emphasis on quality, rigor, and measurable outcomes.…I’m a self-driven content and communications leader with 20+ years of cross-industry experience across IT and non-IT sectors—spanning content strategy, digital marketing, buyer behavior diagnostics, seller enablement, consulting, and go-to-market execution. I build content ecosystems and narrative systems that turn ideas into assets and experiences that drive decisions. At Kyndryl, I lead global content initiatives (including AWS Alliance) as a storyteller, editor, and narrative architect—partnering with stakeholders to design experiences, enable teams, and orchestrate AI and human collaboration. I’m also a published author and tech poet, focused on strategy & execution in both B2B and B2C, with a strong emphasis on quality, rigor, and measurable outcomes.

Available to hire

I’m a self-driven content and communications leader with 20+ years of cross-industry experience across IT and non-IT sectors—spanning content strategy, digital marketing, buyer behavior diagnostics, seller enablement, consulting, and go-to-market execution. I build content ecosystems and narrative systems that turn ideas into assets and experiences that drive decisions.

At Kyndryl, I lead global content initiatives (including AWS Alliance) as a storyteller, editor, and narrative architect—partnering with stakeholders to design experiences, enable teams, and orchestrate AI and human collaboration. I’m also a published author and tech poet, focused on strategy & execution in both B2B and B2C, with a strong emphasis on quality, rigor, and measurable outcomes.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Work Experience

Global Content Director (AWS Alliance) at Kyndryl

July 1, 2022 - Present

Global content leadership for AWS Alliance. Responsible for thought leadership programs and building content ecosystems for flagship events (e.g., AWS re:Invent). Orchestrates narrative and AI-assisted storytelling across marketing and enablement initiatives, partnering with internal and external stakeholders to improve buyer engagement and support go-to-market goals.

Global Content Director at Kyndryl

July 1, 2022 - Present

Global Content Director responsible for AWS Alliance. Leads storyteller-led content strategy and narrative programs, curates and edits thought leadership ecosystems, and advances agentic AI storytelling initiatives.

Head - Content and Communications at Younion

June 1, 2020 - February 28, 2021

Led content and communications strategy and execution. Managed messaging, content production and editorial direction with a focus on enabling business outcomes and supporting organizational visibility.

Head of Content and Communications at Younion

June 1, 2020 - February 28, 2021

Led content and communications to support brand and go-to-market goals. Developed messaging, editorial plans, and digital communication initiatives to strengthen engagement.

Content Strategist, IBM Security, Asia Pacific at IBM India Private Limited

April 1, 2016 - March 31, 2020

Drove content strategy for IBM Cloud with data-driven marketing and buyer behavior insights. Defined digital journeys to enhance client engagement; created and managed content aligned to strategic objectives across the Asia Pacific market for security/cloud messaging.

Content Strategist, IBM Security (Asia Pacific) at IBM India Private Limited

April 1, 2016 - March 31, 2020

Drove content strategy for IBM Cloud with data-driven marketing and buyer behavior diagnostics. Defined digital journeys to enhance client engagement across security and cloud offerings.

Worldwide Marketing Manager - DevOps IBM Cloud at IBM India Private Limited

September 1, 2013 - March 31, 2016

Go-to-market manager for DevOps Cloud aligned to Government and FSS industries. Owned industry-focused marketing strategy and execution, including positioning and enablement to drive demand for DevOps capabilities.

Worldwide Marketing Manager - DevOps IBM Cloud at IBM

September 1, 2013 - March 31, 2016

Go-to-market manager for DevOps Cloud aligned to Government and FSS industries. Owned marketing strategy and execution to support industry growth and pipeline outcomes.

Marketing (Industry sales enablement) at IBM India Private Limited

May 1, 2010 - August 31, 2013

Drove industry sales enablement initiatives for Retail, Consumer Products, and Travel & Transportation, improving partner and sales alignment through industry messaging, campaigns, and content support.

Marketing (Industry enablement) - Distribution Sector at IBM

May 1, 2010 - August 31, 2013

Drove industry sales enablement initiatives for Retail, Consumer Products, and Travel & Transportation. Supported partner and field teams with content and enablement assets tied to sales priorities.

Business Partner Enablement Manager at IBM India Private Limited

August 1, 2008 - May 31, 2010

Enabled IBM business partners with knowledge, communications, and enablement programs to strengthen partner-led delivery and alignment with IBM offerings.

Business Partner Enablement Manager at IBM

August 1, 2008 - May 31, 2010

Led enablement for IBM business partners, strengthening go-to-market alignment through communication, knowledge sharing, and readiness programs.

Knowledge & Communications Manager at IBM India Private Limited

April 1, 2007 - August 31, 2008

Managed knowledge and communications initiatives supporting internal and ecosystem communication needs; contributed to IBM Agile Explorer efforts and broader communications practices.

Knowledge & Communications Manager at IBM

April 1, 2007 - August 31, 2008

Managed knowledge and communications initiatives and contributed to internal programs that improved collaboration and information sharing.