Visual Design Lead at Assael

Built and managed a comprehensive central brand hub hosting core assets, including logos, brand guidelines, document and board presentation templates, email signatures, and icon sets. Built master templates and character/paragraph style sheets across Adobe InDesign, PowerPoint, and Word to accelerate production speed while maintaining brand consistency. Directed and led visual design initiatives across the organisation, developing and refining visual identity for priority campaigns and digital content. Collaborated with marketing and bid teams to create a wide range of design materials, managing multiple projects concurrently. Oversaw outsourcing of design processes, including briefing on brand guidelines and managing approvals. Art directed photoshoots for brand campaigns and created animated and still content for social media and office digital screens. Designed all artwork for new office launches, including hoardings, posters, window vinyls, maps, stationery, and more. Illustrated a

at Berkeley Group

at Rolling Stone UK & Attitude

at Isio

at Marsh & Parsons

at Soldier magazine

at Chapman Taylor