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Innovative Design Lead with 15+ years steering digital transformation in interactive experiences. Founder & Design Director of Yaki Imo Studio, leading design strategy for global brands like Nike, Newell Rubbermaid, and The Tours. Previously led UX and product design at Nike Advanced Innovation Collective, specializing in rapid prototyping and B2C mobile applications. Adept at storytelling and translating complex design visions into impactful consumer experiences.…Innovative Design Lead with 15+ years steering digital transformation in interactive experiences. Founder & Design Director of Yaki Imo Studio, leading design strategy for global brands like Nike, Newell Rubbermaid, and The Tours. Previously led UX and product design at Nike Advanced Innovation Collective, specializing in rapid prototyping and B2C mobile applications. Adept at storytelling and translating complex design visions into impactful consumer experiences.

Patric Moeri

Product Designer, UX Designer, UI Designer, +3

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Innovative Design Lead with 15+ years steering digital transformation in interactive experiences. Founder & Design Director of Yaki Imo Studio, leading design strategy for global brands like Nike, Newell Rubbermaid, and The Tours. Previously led UX and product design at Nike Advanced Innovation Collective, specializing in rapid prototyping and B2C mobile applications. Adept at storytelling and translating complex design visions into impactful consumer experiences.…Innovative Design Lead with 15+ years steering digital transformation in interactive experiences. Founder & Design Director of Yaki Imo Studio, leading design strategy for global brands like Nike, Newell Rubbermaid, and The Tours. Previously led UX and product design at Nike Advanced Innovation Collective, specializing in rapid prototyping and B2C mobile applications. Adept at storytelling and translating complex design visions into impactful consumer experiences.

Available to hire

Innovative Design Lead with 15+ years steering digital transformation in interactive experiences. Founder & Design Director of Yaki Imo Studio, leading design strategy for global brands like Nike, Newell Rubbermaid, and The Tours.

Previously led UX and product design at Nike Advanced Innovation Collective, specializing in rapid prototyping and B2C mobile applications. Adept at storytelling and translating complex design visions into impactful consumer experiences.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

German

Fluent

Chinese

Advanced

Work Experience

Founder & Design Director at Yaki Imo Studio

June 1, 2025 - Present

Founded and lead a product design agency focused on digital experiences for global brands including Newell Rubbermaid (Elmer’s Glue, Dymo ID), The Tours, and Nike Run Club. Direct design strategy and execution across end-to-end product design processes—from concept through delivery—for high-impact consumer products.

Lead UX/Product Designer at Nike Advanced Innovation Collective

January 1, 2024 - June 1, 2025

Led end-to-end interactive design projects combining visual storytelling and rapid prototyping to enhance user engagement. Leveraged emerging technologies and data-driven insights to redefine experiential interfaces, including interactive mini-games and ad-supported experiences. Directed cross-functional teams to deliver UI solutions that improve customer satisfaction and align with strategic product innovation goals.

Senior Product Designer at Nike Valiant Labs

January 1, 2021 - January 1, 2024

Designed and iterated interactive prototypes using Figma and Principle, pioneering innovative features and immersive UI concepts for 2M+ users. Partnered with engineering teams to implement UX improvements that increased user retention by 25%. Built cohesive design systems and component libraries to maintain consistency across platforms and support scalable product innovation.

Senior Product Designer at Riiid Labs

January 1, 2019 - January 1, 2021

Led design and user experience for an AI dataset upload backend while spearheading web and mobile app design efforts. Improved data processing efficiency by 85% through intuitive interface design and a user-centered approach.

Product Designer at Xapo Bank

January 1, 2017 - January 1, 2019

Spearheaded mobile app rebranding for a fully licensed crypto bank, focusing on interactions, UX, and UI. Led development of the app’s community feature, improving user engagement by 57%.