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Design lead and art director with two decades of experience across cosmetics, fashion, retail, corporate and government sectors. I specialise in brand identity, campaign development and photo shoot art direction—turning ideas into visually compelling narratives that connect with audiences. I partner with founders and teams to shape cohesive brand systems from strategy to execution, including logos, imagery, guidelines and digital/print assets. Multicultural and multilingual, I’m also a lifelong learner focused on mindfulness, creativity and wellbeing—bringing a thoughtful, human approach to creative work.…Design lead and art director with two decades of experience across cosmetics, fashion, retail, corporate and government sectors. I specialise in brand identity, campaign development and photo shoot art direction—turning ideas into visually compelling narratives that connect with audiences. I partner with founders and teams to shape cohesive brand systems from strategy to execution, including logos, imagery, guidelines and digital/print assets. Multicultural and multilingual, I’m also a lifelong learner focused on mindfulness, creativity and wellbeing—bringing a thoughtful, human approach to creative work.

Vanessa Del Castillo

Art Director, Creative Director, Brand Strategist, +1

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Design lead and art director with two decades of experience across cosmetics, fashion, retail, corporate and government sectors. I specialise in brand identity, campaign development and photo shoot art direction—turning ideas into visually compelling narratives that connect with audiences. I partner with founders and teams to shape cohesive brand systems from strategy to execution, including logos, imagery, guidelines and digital/print assets. Multicultural and multilingual, I’m also a lifelong learner focused on mindfulness, creativity and wellbeing—bringing a thoughtful, human approach to creative work.…Design lead and art director with two decades of experience across cosmetics, fashion, retail, corporate and government sectors. I specialise in brand identity, campaign development and photo shoot art direction—turning ideas into visually compelling narratives that connect with audiences. I partner with founders and teams to shape cohesive brand systems from strategy to execution, including logos, imagery, guidelines and digital/print assets. Multicultural and multilingual, I’m also a lifelong learner focused on mindfulness, creativity and wellbeing—bringing a thoughtful, human approach to creative work.

Available to hire

Design lead and art director with two decades of experience across cosmetics, fashion, retail, corporate and government sectors. I specialise in brand identity, campaign development and photo shoot art direction—turning ideas into visually compelling narratives that connect with audiences.

I partner with founders and teams to shape cohesive brand systems from strategy to execution, including logos, imagery, guidelines and digital/print assets. Multicultural and multilingual, I’m also a lifelong learner focused on mindfulness, creativity and wellbeing—bringing a thoughtful, human approach to creative work.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Spanish; Castilian

Fluent

Portuguese

Fluent

Work Experience

Freelance Brand Consultant & Creative Director

August 1, 2023 - Present

Partner closely with business owners and founders to translate vision into cohesive brand identity, visual systems and strategic creative direction that positions their business for growth. Own end-to-end brand development: strategy, logo, imagery and brand guidelines, turning early-stage ideas into fully realised, market-ready brands. Lead brand development from concept through to execution for clients including Coefficient, SSTB NGO and private clients.

Freelance Brand Consultant

January 1, 2022 - August 1, 2023

Directed art direction, brand conceptualisation and project delivery across a range of client briefs, adapting strategy and creative voice to each brand’s market position. Delivered brand and campaign work for Flywheel, SSTB NGO and WebMD, balancing multiple concurrent client relationships while maintaining creative quality.

Design Lead at NSW Treasury

July 1, 2019 - February 1, 2021

Led the creation of ONETreasury and Global NSW brand identities, shaping how the department presented itself across government and public-facing channels. Built brand books, style guides and a suite of digital and print assets to establish a consistent visual language adopted across the organisation. Managed stakeholder relationships, freelancers and suppliers across concurrent high-profile projects under government scrutiny. Produced infographics and digital communications to make complex government information accessible to public audiences.

Studio Manager · Art Director (Short-term contract) at Best&Less

April 1, 2019 - July 1, 2019

Art directed in-house design across visual merchandising, window displays, POS, packaging and digital marketing, unifying creative output across multiple retail touchpoints. Managed studio workflows and creative trafficking to keep fast-turnaround retail campaigns moving on schedule.

Art Director · Senior Creative Designer at Mosaic Group / Rockmans

January 1, 2016 - January 1, 2019

Led end-to-end campaign development for the Rockmans brand—from mood boards and art direction through to design, window displays and online content—shaping the brand’s full visual identity. Mentored junior designers to build their creative confidence and strengthen overall team creative output.

Freelance — Art Director · Senior Designer

January 1, 2014 - January 1, 2016

Delivered art direction and design across agency and client-side projects including campaigns, rebranding, print and digital work. Adapted to each client’s distinct brand voice and market, with experience across corporate, retail and lifestyle sectors; clients included PwC, Colliers, Sheridan, AMP Capital, Specialty Fashion Group and INDEX Eyewear.

Head of Design · Art Director at Belcorp / Esika Cosmetics

January 1, 2007 - January 1, 2012

Played a pivotal role in launching Esika into the Brazilian market and establishing the brand’s visual identity in a competitive territory. Held full creative ownership of the monthly catalogue, leading photo shoot art direction from concept through to final execution. Built and managed supplier relationships and developed campaign mood boards and layouts to ensure consistent brand quality across every release.